Tag Archives: privacy

Amazon’s Echo Glasses Frames

Does it seem like there are more wearable devices than ever in the marketplace? Well, get used to it. Already there are headphones, ear buds, jackets – there is a lot, and it doesn’t appear to be slowing down any time soon. One of the latest wearable device are the new Echo Frames smart glasses from Amazon, with always-on Alexa voice control.

The glass frames gives the wearer hand-free access to the Alexa services at any time. Alexa – Amazon’s digital assistant – can answer questions, take reminders, and even operate smart home gadgets. The frames let the wearer interact with Alexa, listen to music, podcasts, and more. The frames are controlled by swiping along the earpiece and microphones can be shut off on command. The sound is subtle; only the wearer can hear the Alexa replies.

Priced at $179.99, the frames can be customized with subscription lenses at any optometrist outlet. They currently work only with Android phones; no word on connecting to iPhones at a future time.

If you remember the Google Glass, one of the criticisms was the display with cameras. These Echo frames do not have that capability and there are no cameras.

Now our glasses not only help us see better, they also can cooperate and provide additional functions. How is your vision?

Group Activities and Discussion Questions:

  1. Discuss the impact of wearables, including smart glasses.
  2. Show the Amazon Echo frames: https://www.amazon.com/dp/B01G62GWS4/ref=sxts_snpl_1_0_cb5e5e76-63c9-4995-ba6c-9e5dc465d041?pd_rd_w=96hzn&pf_rd_p=cb5e5e76-63c9-4995-ba6c-9e5dc465d041&pf_rd_r=DVD6DZKRH8TCMHNGS97B&pd_rd_r=2515e17b-55cd-4dd3-8278-8dabcc07c7ae&pd_rd_wg=eioFb&qid=1571077129
  3. Show video: https://youtu.be/gmVgPF4ofsE
  4. What are the opinions of the students about this device?
  5. Discuss the importance of clearly defining a target market.
  6. For the Echo frames product, what is the target market?
  7. Divide students into teams and have each team develop a profile of a target market for the product. Include demographics, psychographics, behaviors, values, attitudes, etc.
  8. Based on the target market profile, what makes this product unique for these customers?
  9. How should the product be marketed to this target market segment?

Source: Amazon.com; Smith, D. (8 October 2019). Amazon Echo frames – here’s what you didn’t know about Amazon’s new smart glasses. C/NET.

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Is Privacy a thing of the Past?

Privacy. It is such a critical topic, yet it is also one that many consumers feel helpless about fixing. Who knows what we buy? What we want? Where we go? Well, as it turns out there a great number of companies, and government agencies, tracking us. And it is not limited to our purchasing behavior. There are a number of companies that can and do track the daily activities of employees also.

Everyone says they want privacy, but many people are unwilling or don’t know how to protect their online privacy. The issue is one that reaches beyond the individual and extends to the larger society. It encompasses devices including home security, smart phones, wearable devices, facial recognition, home speakers, smart TVs, automobiles, maps, social media, and more! And the crazy thing is that we often give permission to be tracked without realizing the implications to our privacy.

This is an issue that extends beyond consumer behavior and can also encompass how companies track employee behavior, beginning when we wake up and check our work email at home, and continuing monitoring activities throughout the day to track physical and online movement. Granted, some of the tracking is useful to protect against espionage and theft, but does it go too far?

Who’s watching who do what?

Group Activities and Discussion Questions:

  1. Discuss the issue of privacy in the Internet age. What are students’ concerns?
  2. There are several very compelling interactive graphics and videos that help illustrate this topic. Show these in class and have students take notes on each.
    1. It’s time to panic about privacy: https://www.nytimes.com/interactive/2019/04/10/opinion/internet-data-privacy.html?emc=edit_ct_20190411&nl=technology&nlid=6570397720190411&te=1
    2. Meet ‘Chet.’ His employer knows what time he work up today: https://www.wsj.com/graphics/company-tracking-employees/?mod=djemfoe
    3. Microchips for employees video: https://youtu.be/eX1KNlI40V8
  3. Discussion: Is privacy important? What can be done to protect individuals?
  4. Consider assigning students to research this topic. A number of interesting reports can be found at various sources.

Source: Bentley, E. and Krouse, S. (19 July 2019). Meet ‘Chet.’ His employer knows what time he woke up today. Wall Street Journal; Manjoo, J. (11 April 2019). It’s time to panic about privacy. New York Times.

 

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Microchips Under My Skin

Have you ever misplaced a key card that is needed to enter work? Or maybe can’t find your rail pass? Or as an employer, can you truly track access and secure a facility in this age of technology? But, what are you willing to trade for that security and access?

Some companies and people are now taking the step of embedding access into bodies through technology. They insert a microchip under the skin; with an embedded chip, there is no risk of losing access passes, or of being robbed of an important access pass.

It might sound a little like fiction (think, ‘James Bond’), but it is now a reality for thousands of people in Sweden. The microchips are designed by the Swedish company Biohax to make life easier and more secure. Those in favor of the microchips say they are safe, but others raise concerns about privacy, health, and hacking.

The chips are the size of a grain of rice and cost an estimated $180 per chip. Using a syringe, the chips are placed into the skin between the thumb and forefinger and have the capability of transmitters. For example, the chip can enable users to open doors, start cars, contain critical medical data, transfer personal data, and more. In Sweden, the largest train company has started allowing commuters to replace tickets with the chips. There is also talk that the chips could be used to make payments in stores and restaurants.

What do you think? Want a chip under your skin?

Group Activities and Discussion Questions:

  1. Discuss the buying process for organizations. Who would influence the decision-making?
  2. Show the Biohax site: https://www.biohax.tech/
  3. Show video of the product: https://youtu.be/eX1KNlI40V8
  4. What are the characteristics of the target market for this product?
  5. For Biohax microchips, have students work on the actions taken in each of the five steps.
    1. Problem recognition?
    2. Information search?
    3. Evaluative criteria?
    4. Purchase decision?
    5. Post-purchase behavior?
  6. What are key considerations in each step?
  7. Debrief the exercise.

Source: Savage, M. (22 October 2018). Thousands of Swedes are inserting microchips under their skin. All Things Considered – National Public Radio

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