Tag Archives: innovation

Armpit Advertising

Do you ride the subway or other public transportation? Do you notice the ads in the cars, or do you tune out everyone and everything, particularly the stinky armpits of fellow travelers on crowded trains? Well, in what might possibly be the weirdest place ever for an advertisement, a Japanese company is charging clients roughly $90 per hour to place advertisements on armpits. Yes, you read this correctly – armpit advertising is now a thing.

Wakino Ad Company (“Waki” is the Japanese word for “armpit”) is placing the ads on the underarms of both female and male models for beauty company Liberta, whose product mix includes armpit creams. Wakino is also running a national armpit beauty contest to promote the new areas of advertisements.

While the armpit ads might seem strange, people have long used spaces on their vehicles and bodies to promote products. There have been cases where advertisements have been placed on bald heads, faces, thighs, and other body areas. For armpit ads, the sponsors could be for hair removal, dermatology, lotions, creams, and who know what else.

Go ahead and raise your arm in public – you could get paid.

Group Activities and Discussion Questions:

  1. Poll students: Who takes public transportation? What ads do they notice?
  2. Discuss the various promotional tactics that can be used for marketing a product.
  3. Have students come up with tactics and list all the tactics on the white board (ex: billboards, print, direct mail, etc.).
  4. Now, introduce the armpit advertisements: https://youtu.be/P54A9L-VyFg
  5. Divide the students into teams. Have each team list what products could be advertised in armpits?
  6. What other body locations could host ads? What products or services would they feature?

Source: Ad Week, CNN, other news sources

 

Leave a comment

Filed under Classroom Activities

Autonomous Luggage Cart Helps in Airports

Ah, the glamor of travel! Jetting off to exciting places, carrying pounds of luggage and goods… Oh wait, that luggage part isn’t very exciting, in fact, it is downright annoying. How many times have you looked forward to a trip, only to be exhausted and sore from lugging around a bunch of suitcases and bags? Unfortunately, that’s the reality of travel, and it is not glamorous.

But now you can relax a little and enjoy the airport experience more. To help out its weary travelers, KLM Royal Dutch Airlines is launching an autonomous, self-driving luggage trolley to guide passengers through the airport and carry their bags. The blue cart (named Care-E) greets passengers once they are past security. The passenger will be prompted to scan a boarding pass and will be guided by Care-E to any location in the airport. And, of course Care-E carries all of the bulky and heavy luggage (up to 85 pounds).

Care-E moves at a human walking pace of 3 miles/hour and uses familiar, nonverbal sounds to interact with passengers. The bright blue self-driving trolley can take passengers directly to their gates, even if the gate has changed.

Air travel is so much better when someone else totes the bags!

Group Activities and Discussion Questions:

  1. Poll students: What has been their experience travelling with luggage in airports? How could airlines improve this?
  2. Show the Care-E video: https://youtu.be/_Hio_YN77EE
  3. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  4. For air travel, who are KLM’s competitors?
  5. Divide students into teams and have each team develop a positioning map for airlines.
  6. How can KLM use Care-E to position itself against competing airlines?
  7. Have each team draw their map on the board.
  8. Debrief exercise.

Source: Brandchannel.com, CNN, other news sources

Leave a comment

Filed under Classroom Activities

Cirque du Soleil Goes to the Mall

There are days when walking around the local shopping mall can seem like a walk amidst a ghost town. Is it due to the impact of online shopping? Or is it boredom with the same old retail experience? Are shopping malls dying?

To help shake up the routine mall experience, Cirque du Soleil is taking its show on the road and directly to consumers through a new concept called CREACTIVE, an indoor family entertainment experience. CREACTIVE will be installed in indoor centers and offer a variety of Cirque du Soleil activities such as bungee jumping, aerial parkour, wire and trampolines, juggling, dance, circus track activities, and more.

The new venture offers entertainment experiences that can help turn malls into more exciting destinations, and also fill the growing list of empty spaces that once held anchor tenants. Collaboration between the organization and retail spaces can help bring more consumers into the spaces, and help the retail spaces become more important to the families in their communities.

Is this the future of retail?

Group Activities and Discussion Questions:

  1. Poll students: How often do they go to a mall? What was their last experience at a mall?
  2. Show CREACTIVE in use at Club Med locations: https://www.cirquedusoleil.com/club-med-creactive
  3. Discuss the four primary marketing strategies: market penetration, market development, product development, and diversification.
  4. Which strategy is being used for the new CREACTIVE performances? Why?
  5. Divide students into teams. Have each team select one of the four different strategies and explain why that strategy could be used to market Cirque du Soleil in retail locations.
  6. Debrief the exercise.

Source: Cirque du Soleil is coming to shopping malls in 2019. (15 June 2018). Brandchannel.com

Leave a comment

Filed under Classroom Activities