Tag Archives: innovation

Fund-Raising with Healthy Options

We can usually tell when it is fund-raising season for schools and sports. Kids stop by houses and businesses, selling chocolate bars and other items to help fund a variety of programs and causes. And, although we happily buy and eat the candy, there can be some regrets over the empty calories, and the lack of sales going to local businesses. Wouldn’t it be better to offer healthy alternatives, and support local businesses? Of course! Enter a new company: FarmRaiser – connects fundraising groups with local products and foods.

FarmRaiser was founded in Michigan with a mission to connect local farmers and food artisans with schools, athletic teams, bands, and other causes. Vendors must meet standards for sustainable practices, and artisan products that do NOT list sugar as the first ingredient are welcome. The company states that “if a product has more than five or six ingredients, and if any of them are ones your grandma wouldn’t recognize it doesn’t make the cut.”

Campaigns are customized by working with a FarmRaiser “cultivator” to help determine fund-raiser goals, local products, and vendors. Each campaign also gets its own Web page on FarmRaiser.com. The company estimates that 85% of funds raised stays in the community; the average profit margin is 53% for the groups. The process is straightforward: once the cause is registered, FarmRaiser helps create a custom online and mobile market. At the end of the sale period, students help distribute the produce and products to their customers. Groups can choose various products and goods from multiple regions. Try combining Michigan cherries, with Texas Salsa.

What sounds good to you?

Group Activities and Discussion Questions:

  1. Discuss the fundraising activities that students might have done. Discuss what was it about, proceeds, products, process, etc.
  2. Introduce the topic of changing the product mix and sales process.
  3. Show a video about the company: https://vimeo.com/147806697
  4. Show Web site: https://www.farmraiser.com/
  5. Divide students into team. Have each team select a cause and develop a product set.
  6. Set SMART objectives for the company.

Source: Rieth, D. (Summer 2018). Home field advantage. Edible Michiana.

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NBA Finals Used AirDrop to Connect with Fans

Quick questions: Do you like unexpected ads and announcements on your phone? Does it entertain you, or annoy you?

These were the key questions undertaken in a creative advertising campaign from ESPN and agency R/GA during the NBA finals. The campaign objective was to drive up viewership of the NBA finals. The tool used was Apple’s AirDrop. In case you have forgotten (or not used) AirDrop, the feature enables two users, who are within 30 feet of each other, to transfer files directly between iPhones and other devices.

For the NBA campaign, personalized messages were sent to people who were NOT at the NBA game, but were instead doing other things like sitting on a bench, hanging out with friends, and more non-basketball activities. The stunt was limited in scope, done at only five locations in downtown New York where marketers sent out personalized messages. And, to make sure they didn’t miss a basket, message recipients also got access to the game on live streaming.

Make sure to check your AirDrop settings! Who knows what might show up next.

Group Activities and Discussion Questions:

  1. Poll students: What is their opinion about using AirDrop to deliver unexpected advertisings?
  2. Does use of AirDrop violate privacy?
  3. Show the case study video: https://www.adweek.com/creativity/espn-freaked-out-iphone-users-by-trolling-them-with-airdrop-during-the-nba-finals/?utm_content=position_2&utm_source=sailthru&utm_medium=email&utm_term=AW_Adfreak&utm_campaign=Adfreak_Newsletter_2018061313&s_id=516e0a4d191b2a646da5e880
  4. How many students in the room currently have AirDrop enabled? Will they continue with that setting?
  5. Divide students into teams. Have each team develop a promotional campaign to use AirDrop to get attention, and sales.
  6. Debrief the exercise by having each team share its plan.

Source: Beltron, G. (12 June, 2018). ESPN freaked out iPhone users by trolling them with AirDrop during the NBA finals. Ad Week.

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Your Smile Pays for Shopping

By now, nearly everyone has heard about Amazon Go stores where shoppers can skip the check-out lanes and are automatically charged for what they purchase. But, Amazon isn’t the only company that offers stores without cashiers. The latest entry is from Alibaba at its new Futuremart store in Hangzhou, China. The store sells a wide variety of Alibaba merchandise. Customers enter the store using a facial recognition app and scan a QR code with their Taobao, Tmall, or Alipap apps so they can shop.

But wait – it doesn’t end there! The store also uses a facial recognition program – a “Happy Go” happiness meter – to measure how happy the shopper is right now. A big smile can earn discounts!

Similar to Amazon Go, at Alibaba, when leaving, facial recognition and RFID technology recognize the shopper and the items being purchased. Alibaba and Amazon may be in the forefront of the new shopping technology, but others are close behind. Panasonic is also working on an automatic checkout using a walk-through RFID solution at a store in Japan.

Go ahead and walk-through the store – but don’t forget to smile big!

Group Activities and Discussion Questions:

  1. Poll students: Would they like to be able to shop without a cashier payment step? Why or why not?
  2. Discuss the new ways in which technology is impacting retailing, such as Amazon Go and Alibaba.
  3. Show Alibaba video: https://youtu.be/FGtRXi8eRKI
  4. Show Amazon Go video: https://youtu.be/NrmMk1Myrxc
  5. Show the Panasonic RFID video: https://youtu.be/VD_FJzio3wo
  6. Divide students into teams. Have each team reimagine the shopping experience using technology. What are their findings? Will consumers accept these innovations?

Source: Brandchannel.com. Alibaba test smile-and-pay facial recognition shopping.

 

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