Tag Archives: innovation

World’s First Nutella Café

Fans of the hazelnut spread Nutella are very happy right now – at least they are if they live in or are visiting Chicago. While the company has often had pop-up stores in locations, it now has its first permanent café located on Michigan Avenue opposite Millennium Park in Chicago. This is the first restaurant that is owned and operated by the company, but it surely will not be its last.

Customers enter the store through a Nutella jar-shaped door, with light fixtures shaped like hazelnut flowers, and waves on the ceiling.  The new café has a specialty menu of food items that demonstrate the ways in which the beloved spread can be used. Picture (and smell) warm grilled baguettes with Nutella, roasted hazelnut and blueberry granola with yogurt, along with other dishes including salads, Paninis, and more.

The company view the new café as both a revenue stream as well as a prominent advertisement for the many qualities of Nutella spread. While other cafes are being considered in various locations, none have been formally announced.

Are you hungry yet?

Group Activities and Discussion Questions:

  1. Discuss favorite foods. Any Nutella lovers in the room?
  2. Discuss how food companies are expanding their reach in various ways (ex: pop-up cafes, Wienermobile, etc.)
  3. Show the Nutella Web site: https://www.nutella.com/en/us
  4. Show the Nutella Café Facebook page: https://www.facebook.com/NutellaCafeChicago
  5. Ask students their opinion of the new café. How does this fit into an integrated marketing campaign.
  6. Divide students into teams. Have each team select a favorite food and come up with a similar way in which marketing could be expanded into consumer experiences.

Source:  Brandchannel.com

 

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Robocop in Dubai

In what may be the world’s first Robocop, an autonomous robot policeman has reported for duty in Dubai on public streets. This is just the start: Dubai has plans to make 25% of the city’s police force robotic by 2030.

The 1.7m high Robocop weighs approximately 100kg. An embedded touchscreen on its chest allows people to report crimes and pay fines for traffic violations. It also includes facial recognition functions to identify a person’s emotions and facial expressions, and can change its expression and greetings to help put people at ease. Facial recognition technology helps police officers identify and catch offenders. It can also broadcast live video feeds in times of emergency.

Robocop can communicate in six languages, including Arabic and English. And, lest you think Robocop isn’t friendly, it can shake hands and offer salutes. Robocop can also chat and interact with people, helping to put them at ease.

And of course, Robocop links to social media such as Twitter, just like everyone else!

Group Activities and Discussion Questions:

  1. Discuss with students the role of robots in society and business. What are their ideas on how robots could be useful? Harmful?
  2. Show Robocop video: https://youtu.be/sA9OiALxdZg
  3. Show PAL Robotics Web site. It includes a series of videos of different robot products: http://pal-robotics.com/en/products/
  4. Divide students into teams and have them discuss legal and ethical considerations of Robocop.
  5. What are their recommendations?

Source: Newsweek  

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Prosthetics for Pets

There is no doubt that the medical options for prosthetics offered to people are advancing by giant leaps. Recently, we wrote about a new amphibious prosthetic leg developed specifically for swimmers. Such innovations are not reserved only for the two-legged species; new orthotic and prosthetics are also available for pets who need new paws or legs.

While the animal prosthetic industry is very new, there have been new advances and an increase in demand for prosthetics for animals. According to industry experts, the growth has been exponential for the innovative services.

Perhaps some of this is due to the change in family/pet dynamics – pets are often viewed as important members of the family, and receive important health care. The prosthetics are custom-made and can cover knees, ankles, pays, wrists, elbows, and legs. Orthotic devices range in price from $750 – $950, while prosthetics average $1,350 – $1,750.

What would you pay for your pet’s care?

Group Activities and Discussion Questions:

  1. Pricing is usually a complex topic. Discuss the six steps for pricing (determining objectives, estimating demand, determining cost/profit relationships, select price level, set list price, and make adjustments).
  2. Next, show the Web site and videos for Ortho Pets: http://orthopets.com/
  3. Discuss the various pricing models in class: demand-oriented, cost-oriented, profit-oriented, and competition-oriented.
  4. For this product, divide students into groups and have each group work on any/all of the six steps.
  5. When setting the price level, assign each team a different model to use (demand-oriented, cost- oriented, etc.).
  6. Debrief the exercise. Compare the various pricing models and discuss advantages/disadvantages of each.

Source: Tribune News Service

 

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