Tag Archives: Fitness

Diversity: Brands Embrace Hijabs

Macy’s recently made history (or is it herstory?) as the first U.S. department store to sell hijabs for Muslim women. Fashion designer Lisa Vogl developed the modest active wear line for the store. The Verona Collection includes a selection of ready-to-wear items including tops, dresses, pants, cardigans, and hijabs in a variety of fabrics and colors. Items are priced between $12.95 and $84.95.

And, Macy’s is not the only company to carry modest clothing for Muslim women; designer Hana Tajima has several collections carried by international brand Uniqlo. Fashion brand Dolce & Gabbana has also debuted hijabs on the runway.

Nike has also gotten in the game. The company designed and sells a performance hijab for Muslim female athletes. American Olympian fencer Ibtihaj Muhammad made history by wearing a hijab at the 2016 Rio Olympics. The Nike Pro Hijab will be available soon and is priced at $35.00.

And, let’s not forget Mattel, a classic American brand that now has its first hijab-clad Barbie doll. It also honors Olympian Ibtihaj Muhammad. The doll is part of Barbie’s “Shero” line of toys that celebrate women breaking boundaries in sports and science. Also in the Shero line are athletes including Gabby Douglas and Chloe Kim, pioneers Amelia Earhart and Katherine Johnson, and artist Frida Kahlo.

It’s time for inclusivity.

Group Activities and Discussion Questions:

  1. Poll students: Are there market segments that are marginalized? How can these segments be included by brands to expand their reach and encourage diversity?
  2. Video of Macy’s: https://youtu.be/aWVB_bi8RQ0
  3. Video of Nike ad: https://youtu.be/T1Qyg8l-l8U
  4. Nike Pro Hijab Web site: https://www.nike.com/us/en_us/c/women/nike-pro-hijab
  5. Video Uniqlo: https://youtu.be/5xbLFJulZNo
  6. Mattel Sheroes Web site: https://barbie.mattel.com/en-us/about/role-models.html
  7. What other market segments could be represented with new lines of products?
  8. Divide students into teams and have each team develop a product for a different market segment.

Source:  Brandchannel.com. (7 February, 2018). Diversity watch: Brands making strides, slowly, on hijabs.

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World’s Safest Bike – By Toyota

Consumers expect cars to become safer every year. But what about bicycles? Shouldn’t those become safer as well? After all, bikes are more common than cars, and riders are a lot more vulnerable to accidents. An estimated 45,000 bikes are involved in accidents each year, and more than 1,000 bike riders die every year from these accidents. (While this is a not as many as the more than 37,000 people who are killed in automobile accidents each year, it is an alarming number that deserves attention of all bike riders and corporations.)

Toyota shares the concerns of bike riders and is using the new safety features from the Toyota Camry to help provide riders with safer cycles. In a partnership New York-based Priority Bicycles, Toyota helped to create a prototype bike that includes sensors to detect objects and alert riders to danger through a multi-colored light panel. Using more than 500 feet of cables, along with Lidar sensors connected to a display on the handlebars, the bike alerts the rider to activity in front, behind, or to the side of the bike. When a dangerous situation occurs, the lights turn red; yellow is cautious; green is safe. The headlight on the bike also automatically moves up and down as the bike pace changes, increasing visibility farther out as speed increases.

The best part – a button on the bike blasts out the sound of a Camry car horn to announce its presence!

Group Activities and Discussion Questions:

  1. Poll students: How many ride bikes routinely? Who has been injured by a car while riding their bike?
  2. Show a video of the bike: https://youtu.be/TQ-0zoSmyMs
  3. Priority Bikes’ Web site: https://www.prioritybicycles.com/
  4. Discuss the various promotional tactics that can be used for launching a product.
  5. Have students come up with tactics and list all the tactics on the white board (ex: billboards, print, direct mail, etc.).
  6. Divide students into groups to work on this exercise.
  7. Have each develop an innovative tactic that could be used to promote car safety features.

Source:  Beltrone, G. (5 April, 2018). How to promote Toyota Camry’s new safety features? Build the world’s safest bike. Ad Week.

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Toddler Bike Racing

It’s summertime and the weather is hot – perfect for riding bikes, and for competitive racing, too. Now, even toddlers can get in on the action at the Strider Cup balance bike races.

The Strider Cup is a series of four races, ending with a World Championship event. The festival also includes adventure zones for playing and test riding the balance bikes. It is focused on positive aspects of sports competitions for toddlers, and more importantly, teaches them how to easily learn to ride a bike.

In case you are not familiar with Strider and balance bikes, the company started when the founder wanted to share his love of adventure and riding with his 2-year old son. But, traditional tricycles and training wheel bikes didn’t offer the same adventure and off-road riding ability. What resulted was a kid’s bike without pedals or chains. Essentially, it is a light-weight, simple to ride bike where riders can keep their feet on the ground as they learn to balance and glide.

Strider is the leader in balance bikes, selling more than 1.6 million bikes in 70 different countries since 2007. There are several models of bikes, ranging from classic ($99.99) to pro ($169.99), and also offers special needs bikes for all abilities (up to $219.99).

Come on – let’s go for a ride!

Group Activities and Discussion Questions:

  1. Pricing is a complex topic. Discuss the six steps for pricing (determining objectives, estimating demand, determining cost/profit relationships, select price level, set list price, and make adjustments).
  2. Discuss the various pricing models in class: demand-oriented, cost-oriented, profit-oriented, and competition-oriented.
  3. Show Strider balance bikes Web site: https://www.striderbikes.com/
  4. Videos of the Strider Cup and the cute toddler racers: https://youtu.be/nwyDKv_v0P0
  5. For balance bikes, divide students into groups and have each group work on any/all of the six steps.
  6. When setting the price level, assign each team a different model to use (demand-oriented, cost- oriented, etc.).
  7. Debrief the exercise. Compare the various pricing models and discuss advantages/disadvantages of each.

Source:  Outside magazine   

 

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