Tag Archives: retail

Register Robot System in Japan

Do you ever get tired of waiting in line to check out of a grocery store? In the future, the check-out process will be streamlined, using more robotic registers. Recently, Panasonic teamed with Lawson food stores in Japan for a trial run of its new robotic check-out system. The “Reji-Robo” robotic check-out uses RFID tags to scan the items in a shopper’s basket, and then even bags the groceries automatically. (RFID tags are thin, small electronics components that wirelessly communicate within a short distance.)

Panasonic’s robotic check-out is somewhat similar to Amazon Go’s concept store in Seattle. However, with Reji-Robo, customers get a sensor-equipped basket when they walk into the stores, then choose items and place them into the smart basket. In a step beyond Amazon Go, the Panasonic basket once placed in to the robotic check-out system, automatically computes the transaction, the bottom of the basket opens, and the items are automatically lowered into plastic bags for the shopper.

The RFID system also holds promise to speed up the supply chain, increase accuracy, improve productivity, and improve inventory control and tracking.

What’s in your basket?

Group Activities and Discussion Questions:

  1. Discuss some of the more frustrating and costly parts of retail and shopping.
  2. Show the Panasonic video: https://youtu.be/Hpp-3Ver7ig
  3. If students are not familiar with Amazon Go, view the video and concept at: https://www.amazon.com/b?node=16008589011#
  4. Discuss the four primary marketing strategies: market penetration, market development, product development, and diversification.
  5. Which strategy is Panasonic using for this product? Why?
  6. Divide students into teams. Have each team select one of the four different strategies and explain why that strategy could be used to market robotic check-out systems.

Source: Brandchannel.com

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Amazon Go – The New Corner Grocery Store

amazon

Amazon is taking on another new aspect of the retail industry – the corner grocery store. Ok, it’s not exactly the corner store, but it is a store where consumers walk in, grab what they need, and then leave without going through any checkout lines. Yep, that’s right – no lines, no checkouts, and no registers.

The 1,800 square foot concept store in Seattle uses an Amazon Go app combined with technology the company calls “Just Walk Out.” Whatever item the customer picks up is automatically entered into a virtual shopping cart. If he changes his mind – no problem, the item is deleted from the virtual cart automatically when it is placed back on the shelf. When he leaves the store, the cart is added up and the amount is placed on his Amazon account with the receipt is sent directly to the app.

The store is currently only open to Amazon employees, but the company plans to open the store to the public early this year.

Amazon Go gives new meaning to the phrase “grab and go.” What’s in your basket?

Group Activities and Discussion Questions:

  1. Discuss product positioning and perceptual maps.
  2. Show the video of Amazon Go store in Seattle:

https://www.amazon.com/b?node=16008589011

  1. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  2. Review Amazon Go. What companies and stores are competitors?
  3. Divide students into teams and have each team develop a positioning map for Amazon Go.
  4. Have each team draw their map on the board.
  5. Debrief exercise.

Source: New York Times, Wall Street Journal, other news sources    

 

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World’s First Pizza Delivery by Drone

pizza

The journey of a new service from the concept stage to commercialization can be a long road, and one that is usually littered with potholes and obstacles. Such has been the path for commercialization of drones to be used for deliveries. Although there have been a number of drone versions and tests by different companies, none have yet been able to take the final step as countries develop regulations for safe commercial drone flights.

However, Domino’s Pizza in New Zealand can now boast that it has now completed the world’s first pizza delivery by drone! New Zealand Domino’s partnered with Flirtey, an independent drone delivery service company. Flirtey has partnered with companies and agencies in various countries to promote the use of drones for deliveries of items such as food, medicine, first aid, and more.

The companies worked together for several months to develop a process for getting hot pizza delivered to a customer’s door. Using autonomous GPS drones, the target time to get pizzas to the door is 10 minutes, bypassing traffic, road construction and more.

How many pizzas would you like delivered?

Group Activities and Discussion Questions:

  1. Discuss drone commercialization with the class.
  2. Show the Domino’s delivery video:

https://youtu.be/jvlMvErIv4g

  1. View the Domino’s press release with additional information about the project:

https://www.dominos.com.au/inside-dominos/media/november-2016-pizza-by-drone-a-reality-with-world-first-customer-deliveries-in-new-zealand

  1. Also view Flirtey’s Web site to review its business model:

https://youtu.be/jvlMvErIv4g

  1. Discuss the components of an environmental scan: social trends, economics, technology, competition, and laws.
  2. Divide students into teams. Have each team complete an environmental scan for using drones in business.

Source: Brandchannel.com

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