Tag Archives: retail

Dunkin’ Donuts Will Get Rid of Foam Cups by 2020

We know Planet Earth is in trouble with changing weather patterns, and a significant problem with plastics polluting and harming the oceans. The planet deserves the respect, and need the help, of all citizens and corporations.

One significant problem faced around the globe is the increased use of foam packaging, which has often been cited as a source of many environmental problems. A number of environmentally-focused organizations have challenged global companies to reduce or eliminate their use of polystyrene.

One company heeding the call is Dunkin’ Donuts. The company recently announced its plan to eliminate all polystyrene foam cups throughout its global supply chain by 2020. The coffee giant will replace foam coffee cups with double-walled paper cups. The majority of the company’s international operations have already begun using paper cups; New York City and California will be adopting the new cups this year.

The move to eliminate foam cups is a significant change in the company’s supply and distribution chains. This is no small matter – there are more than 9,000 Dunkin’ Donuts restaurants in the U.S. alone – that’s a lot of coffee cups!

Group Activities and Discussion Questions:

  1. Discuss setting SMART objectives (specific, measureable, achievable, realistic, and time-bound).
  2. Show video about Dunkin’ Donuts switch: https://youtu.be/3kAP01BeRo4
  3. What are the SMART objectives set by Dunkin’ Donuts?
  4. Divide students into teams. Have each team develop five SMART objectives for a product of their choosing. Have the goals reflect various strategies including growth, sustainability, profitability, etc.
  5. Discuss the objectives. How would the objectives change if a different strategy was used?
  6. Debrief the exercise.

Source:  Sustainable Brands (9 February, 2018). Dunkin’ Donuts to eliminate foam cups by 2020.

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For Valentine’s Day, a Pizzeria Made of Chocolate


In keeping with the season of love and Valentine’s Day, Canadian food company Dr. Oetker opened a pop-up pizzeria in Toronto that was entirely made of chocolate! Yes, you read this correctly; the whole restaurant is made of chocolate. Not only is the pizza made of chocolate, but so is everything else in the restaurant. This includes tables, walls, artwork, light fixtures, flowers, and even the pizza oven is made of chocolate. (Not sure why the oven doesn’t melt.)

If all this still isn’t enough chocolate for you, even a chocolate diamond was created! Heart In Diamond, a man-made diamond company, broke down a Cioccolato chocolate pizza into powder form, then placed it into a high-pressure, high-temperature oven for 120 days and created a half-carat diamond ring.

The unique chocolate dessert pizza has a chocolate crust and is topped with chocolate sauce, dark chocolate chips, milk chocolate shavings, and white chocolate chunks.

Feeling a sugar rush?

Group Activities and Discussion Questions:

  1. Poll students: What is the craziest thing they have ever seen made of chocolate?
  2. Show the video: https://youtu.be/9AbGf374dt0
  3. Show the pizza on the company Web site: http://www.oetker.ca/ca-en/our-products/ristorante-thin-crust/cioccolato/cioccolato.html
  4. Discuss the importance of clearly defining a target market.
  5. What is the target market for this product?
  6. Divide students into teams and have each team develop a profile of the target market. Include demographics, psychographics, behaviors, values, attitudes, etc.
  7. Based on the target market profile, what makes this product unique for these customers?

Source:  Brandchannel.com (12 Feb., 2018). World’s first chocolate pizzeria is open through Valentine’s Day.

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Will You Be My Valentine?

Love is in the air. And, it is also in the aisle (store aisle that is). When true love is on the line, Americans are ready to spend. According to the National Retail Federation, spending on Valentine’s Day this year is projected to be nearly $19.6 billion! That’s an average of $143.56 for each American.

What kind of love tokens will be given? Well, roughly 19% will give (and receive) jewelry for a total of $4.7 billion, and 35% of us will go out for a romantic dinner. Sigh…

Other statistics that show how much we love:

  • 55% give candy to loved ones (especially chocolate)
  • 114 million Valentine’s cards will be given
  • 9 million marriage proposals offered

And it doesn’t stop with our beloved partners. It extends to schools, where we spend an average of $7.26 on children’s classmates and teachers, and on our pets who receive $5.50 worth of goodies. Even our co-workers get in the action with an average of $4.79 spent.

Finally, “gifts of experience” such as concert or event tickets are popular and 24% of people plan to give such a gift. Lest we forget about mobile, more than 50% plan to use their smartphones to help with decisions, and 36.9% will use smartphone to research gift giving.

What did you give and receive?

Group Activities and Discussion Questions:

  1. Poll students: What did they give, and receive, on Valentine’s Day?
  2. Show a video on spending for Valentine’s Day: http://cnn.it/2Bsoigt
  3. Show NRF graphs on spending: https://nrf.com/media/press-releases/nrf-says-consumers-will-spend-near-record-196-billion-valentines-day
  4. Divide students into teams. Have each team develop a unique promotion for a Valentine’s Day experience gift.
  5. Have students vote on the most creative idea.

Source:  National Retail Federation

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