Tag Archives: perceptual map

Employees Tell the Best Places to Work

Looking for a job can be intimidating and confusing. Companies (just like prospective employees) try to put their best foot forward to convince you that they are the best place for you to grow and deploy your talents. But, that is not always true. Working for a company that isn’t a good fit can be a miserable and negative experience for employees.

So, where should I job candidate look for information about a company? Try asking a companies’ current (and previous) employees for information. One such source for this type of information is the Employees’ Choice Awards from Glassdoor. These awards are based on the input from at least 75 employees at a company, and covers topics such as work environment, pay, and more. The list covers the best 100 companies to work for in 2019, as well as best cities for jobs, and highest paying jobs.

This year’s top companies to work for include:

  1. Bain & Company
  2. Zoom Video Communications
  3. In-N-Out Burger
  4. Procore Technologies
  5. Boston Consulting Group
  6. LinkedIn
  7. Facebook
  8. Google
  9. Lululemon
  10. Southwest Airlines

Where do you want to work?

Group Activities and Discussion Questions:

  1. Suggestion: For this discussion, invite someone from the campus career services center to attend class and moderate the discussion.
  2. Discuss what makes a job and company rewarding. What companies are they interested in working at?
  3. Divide students into teams. Have each team develop a list of the 10 things they want from a job.
  4. Build the list on the white board. Where are the common themes?
  5. A brief video can be found at: https://youtu.be/s5BuPaNCbiE
  6. The full report is at: https://www.glassdoor.com/Award/Best-Places-to-Work-LST_KQ0,19.htm
  7. Give students time to explore the site and companies. Now, where are they interested in working?

Source: Protalinksi, E. (4 December 2018). Glassdoor: Zoom dethrones Facebook as the best tech company to work for in the U.S. Venture Beat.

 

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Where Do YOU Want to Work?

Many students get confused when they are searching for jobs. They’re not confused about getting a job – they know this part. But, they get confused about selecting which company they would most like to work for. Some of their questions include:

  • Should I select based on the job offer?
  • Or, should I select based on the company?
  • Should it be a company I admire?
  • Or, is it ok to work for a company I don’t admire, but they will pay me the most?
  • What is the growth potential of the company?
  • How can I research about a company’s attributes?

These topics can stymie even long-time marketing professionals. It can be hard to evaluate a company when not much is known about it. Thus, this is where the network comes into play. Instead of basing decisions only on one’s own limited knowledge, use the power of the network to help research and evaluate choices.

Providing what could valuable information in the evaluation of companies is the power of the LinkedIn network. Based on data from its more than 546 million professionals (146+ million who are in the U.S.), LinkedIn has compiled a list of the companies where professionals would most like to work. The list is based on billions of actions taken by LinkedIn members in regards to four main pillars of engagement: (1) interest in the company, (2) engagement with the company’s employees, (3) job demand, and (4) employee retention.

Here are the top 10 finalists for the 50 companies most want to work at in the U.S.:

  1. Amazon
  2. Alphabet
  3. Facebook
  4. Salesforce
  5. Tesla
  6. Apple
  7. Comcast NBC Universal
  8. The Walt Disney Company
  9. Oracle
  10. Netflix

Where do you want to work?

Group Activities and Discussion Questions:

  1. Suggestion: For this discussion, invite someone from the campus career services center to attend class and moderate the discussion.
  2. Discuss what attributes students look for in an employer.
  3. What do they want most? What do they want least?
  4. Divide students into teams. Based on the attributes the team wants most, have each team list 10 different companies where they would like to work.
  5. Compare the results between teams.
  6. Show the LinkedIn article and list of top companies to work for in the U.S. : https://www.linkedin.com/pulse/linkedin-top-companies-2018-where-us-wants-work-now-daniel-roth/
  7. How many of these companies are on (or not on) the students’ lists?

Source: Roth, D. (21 March, 2018). LinkedIn top companies 2018: Where the U.S. wants to work now. LinkedIn.com.

 

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Vehicle Dependability Study

Cars are one of the most expensive and involved purchases that consumers make. They have an extended decision-making process, use multiple information sources, and include multiple evaluation criteria before making a final decision. The decisions that car buyers make impact not only their immediate budgets, but also their long-term budgets with respect to repairs and vehicle dependability (post-purchase behavior).

One source often used by consumers is the J.D. Power Vehicle Dependability Study. According to the most recent study, car buyers avoid models with poor reputations for dependability. The good news is that buyers do not have to spend a lot of money in order to get a dependable vehicle.

The study examines problems experienced over the past 12 months by original owners of 3-year cars. Eight categories are examined, including exterior, engine/transmission, audio/communication/entertainment/navigation, interior, features/controls/displays, the driving experience, heating/ventilation/air condition, and seats. The survey examined responses from 35,186 original owners of 2014 auto models.

Check out the report and see where your vehicle placed.

Group Activities and Discussion Questions:

  1. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  2. Poll students: What are factors that influence consumer purchases of cars?
  3. Divide students into teams.
  4. Have each team select two criteria and draw a positioning map for automobiles using those criteria (Ex: price and reliability).
  5. Show the J.D. Power report and video:
  6. http://www.jdpower.com/cars/awards/Vehicle-Dependability-Study-%2528VDS%2529-by-Category/1882ENG
  7. Based on the J.D. Power ranking, how could different auto manufacturers use the rankings to reposition their products?

Source:  J.D. Power, Manufacturing Business Technology

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