Tag Archives: global marketing

‘Bank in a Can’ in Rural Africa

bank

It can tough to get to the bank, especially when customers are located in rural areas that are remote from urban financial centers. Many rural areas lack access to quality banking and important financial services that the population needs. This is the case in rural South Africa where people face challenges in getting to banks and getting sound financial advice.

“Bank in a can” is an innovative solution that is now being used in South Africa. A product of a joint venture between South African FNB Bank and design firm Architecture for a Change, the pre-manufactured units are made from shipping containers and can be located in any rural (or urban) community. The nature of the pop-up units allow organizations to become operational quickly in less than three months. The new pop-up bank branches include teller windows, offices for opening accounts and applying for loans, along with separate ATM areas.

FNB is not the only bank to try pop-up locations. Canadian Tangerine Bank also has opened pop-up locations in shipping containers across Canada as a way to introduce customers to direct banking.

Reusing shipping containers are a clever way for companies to expand their reach into new area.

Group Activities and Discussion Questions:

  1. Discuss the importance of distribution for products and services.
  2. What are creative ways in which companies can expand their reach?
  3. Show photos of the pop-up banks:

Architecture for Change site (South Africa): http://www.a4ac.net/

Tangerine Bank (Canada): https://www.tangerine.ca/en/landing-page/mobilepopups/toronto/index.html

  1. Have students discuss how these solutions can expand a service’s reach and market access.
  2. Divide students into teams. Have each team select another service and work out how a pop-up site might benefit the service.

Source: Branchannel.com

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Top Viral Brand Postings of 2016

brand

It is the start of a New Year, and a good time to examine campaigns from last year. The most compelling advertisements and videos are ones that have a strong story, humor, inspiration, and excitement. They build a bond with the audience, and inspire thoughts and action. It’s not easy to create a short video that engages audiences and inspires them to share the video and view it more than once, so it is worth examining the top videos from 2016.

Here are the most viral brand videos posted to YouTube in 2016. As calculated by Marketer MVPs, these top five brand videos generated the most engagement (likes, comments, and shares) on Facebook, Twitter, Instagram, Tumblr, and YouTube.

  1. Domino’s Pizza (Domino’s DXP): 52+ million views
  2. Geico (Going Up: Fast Forward): 46+ million views
  3. Walmart (Easter Surprise – Jelly Bean Garden): 45+ million views
  4. Nike (Unlimited You): 37+ million views
  5. Gillette (Perfect isn’t Pretty): 34+ million views

Combined, these five videos have generated more than 214 million views last year!

Group Activities and Discussion Questions:

  1. Discuss the importance of branding and brand management. How do the videos fit into branding?
  2. Divide students into teams. Have each team analyze one of the following videos with respect to target market, key message, type of appeal, etc.
    1. Domino’s Pizza: https://youtu.be/lsmmgFxI0Jc
    2. Geico: https://youtu.be/Hk5HT_J3n6k
    3. Walmart: https://youtu.be/2cznl3lkfbM
    4. Nike: https://youtu.be/VEX7KhIA3bU
    5. Gillette: https://youtu.be/xRXfevLDZBc
  3. When teams have completed this, have each team show the video and discuss their analysis with the rest of the class.
  4. What are the commonalities between the videos? What are the differences? What should other companies do to replicate the success?

Source:  Ad Age Daily

 

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The Year in Search – 2016

google

It’s important for marketers to keep current on topics of interests and trends around the world. This research gives us a good idea of what people are thinking, and what they like and need. What did the world search for in 2016? Well, besides our usual searches for love and the meaning of life and how to tie a tie, the citizens of the world used Google’s search engine to keep current on topics including sports, celebrities, world events, food, entertainment, and more.

Google processes two-out-of-three Internet queries each day. These queries give marketers a good snapshot of trends around the world. In the U.S., top searches included Pokémon Go, iPhone 7, Donald Trump, Prince, U.S. elections, Olympics, Brexit, and more

Take a look – which of these topics did you search for in 2016?

Group Activities and Discussion Questions:

  1. Before showing the Google results, poll students as to what they think the top searches were in 2016. Why those topics?
  2. Next, show the Google site: https://www.google.com/trends/yis/2016/GLOBAL
  3. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  4. Divide students into teams and have each team examine a different Top 10 List topic. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source:  Google

 

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