Tag Archives: packaging

Please, Blow into the Bag

tostios

In a unique package that can analyze breath, Tostitos is collaborating with Uber, Mothers Against Drunk Driving (MADD), and Tennessee Titans’ pro football player Delanie Walker. An estimated 70% of accidents on Super Bowl game day are alcohol-related. The social responsibility campaign is aimed at Super Bowl watchers to help them get home safely using a “party safe” Tostitos bag. (Walker’s aunt and uncle were killed in a drunk driving accident when he was playing in the 2013 Super Bowl for the 49ers.)

How does it work? When someone breathes into the bag, it can detect alcohol on their breath and then summon an Uber ride to get the customer home safely. If you’re ok to drive, the bag lights up green. But if you shouldn’t be driving, the bag flashes a red steering wheel with the message “Don’t drink & drive.” The party safe bag also offers a $10 discount on the ride home.

While the package isn’t commercially available for public purchase yet, it should be. As Walker stated in the video, “have a game plan for the big game.”

Group Activities and Discussion Questions:

  1. Discuss how companies can help promote safety and social responsibilities. What are some of the campaigns that students have seen?
  2. Pose a question to students: Do they have knowledge of someone (perhaps themselves) who should not have been driving at some time? What are the responsibilities of friends, bars, restaurants, and companies to provide safety?
  3. Show the Tostitos site and video: https://www.thatshowweparty.com/#intro
  4. What do students think about this?
  5. Divide students into teams. Have each team brainstorm about other products and brands that could build social responsibility campaigns such as this one.

Source: Brandchannel.com, USA Today    

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Good Things Come in Large Packages

car

It’s an oft-repeated phrase that “good things come in small packages.” But sometimes, a large package can be just as much fun to open. A new campaign from Hyundai in the U.K. illustrates how easy the company wants to make it for consumers to buy its cars, right down to having it delivered to the driveway.

The campaign, called “Click to Buy,” was launched in January in the U.K. to promote how easy it can be to buy a new car. Instead of going to a car dealership and getting confused by all the options, let alone all the price haggling with sales reps, Hyundai aims to make car buying as simple and easy to buy a car as the rest of your online shopping.

From the comfort of home, customers go to Hyundai’s Web site and get quotes, configure the car, apply for financing, and make a deposit. How does it work?

  1. Determine how much to spend.
  2. Configure cars and compare price quotes.
  3. Select the dealership.
  4. Apply for financing and pay a deposit.
  5. Pick up the car – or have it delivered (without the box unfortunately).

The campaign is geared to make car buying, simple, transparent, and free of price haggling. With six models of cars, various options can be configured and explored.

Now if only it really came in the large box!

Group Activities and Discussion Questions:

  1. Discuss the role of packaging in marketing.
  2. Poll the class about their car buying experiences. What do students like? Dislike?
  3. Show the advertisement video: https://youtu.be/XM0MIrATFXw
  4. Show Hyundai’s U.K. Web site: http://clicktobuy.hyundai.co.uk/
  5. Divide students into teams. Have each team select a car manufacturer and model. What is the process for buying a car, and obtaining pricing, from the different manufacturers?
  6. Debrief the exercise by having students develop a process for other car manufacturers.

Source:  Ad Age Daily

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Pizza Boxes Do Double-Duty

pizza

Everyone likes pizza. But let’s face it, the pizza boxes are a hassle and take up space in the trash and on the kitchen counter. Wouldn’t it be nice if pizza boxes had usefulness beyond just delivering a hot meal?

Pizza Hut agrees and has had several clever iterations of their boxes in different markets – all of which extend the usefulness of the box itself. For example, there is a pizza box that turns into a movie projector, another that is a playable DJ box, and yet another that turns into a game box for flick football. That’s great news for extending the life of the box, and making the party livelier.

But, did you also realize that pizza boxes are not generally recyclable? While cardboard can certainly be recycled, most pizza boxes are contaminated with grease and food, rendering them unsuitable for recycling. It’s not an easy problem to solve, but given the mountains of boxes piling up in college dorms, there should be a solution.

So, next time you order a pizza, consider how the packaging could be more useful.

Group Activities and Discussion Questions:

  1. Poll students about their pizza habits. What happens to the boxes? How many boxes are used in an average week?
  2. Next, show some of the creative uses of pizza boxes:
  3. View a video on recycling pizza boxes: https://youtu.be/bQgVhbbMkiI
  4. Bring up the Web site for Green Box pizza boxes: http://www.greenboxny.com/
  5. Divide students into teams. Have each team research pizza boxes and design new uses for the boxes. Have students focus on reuse, recycle, and sustainability.

Source: Ad Age Daily, CNN, Fortune, other news sources

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