Looseleaf for Marketing: The Core
8th Edition
© 2020
| Published: February 5, 2019
8th Edition
By Roger Kerin and Steven Hartley
© 2020
| Published: February 5, 2019
Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: