Tag Archives: promotion

Are Apple Watches for Kids?

A quick poll: How many of you have an Apple Watch (or similar smart watch)? What age were you when you got the smart watch?

Now, how many of you think young children (under age 10) should also have a smart watch? Hmm…. Interesting.

Smart watches are now moving to younger children for activity tracking. And, Apple is now actively targeted families with young children for their Apple Watch, promoting the device as a way to reach and track their children. Offered as a simpler and cheaper watch – the Apple Watch SE includes a feature called “Family Setup.” This software allows parents to track children’s location, manage contacts, and limit notifications. (No iPhone is needed for the kids.)

But of course any technology intended for, or used by, children presents questions and concerns for its use. In particular, social media is seen as dangerous to young children as is the increase in amount of time spent viewing ‘screens’. However, smart watches have limited applications; no cameras or browsers so there are fewer games and opportunities for accessing adult content. Parents want connection, but don’t want children to have more screens or screen time. Starting at $249, the Apple Watch SE is cheaper than iPhones or other smart watches, but that is still a hefty price tag.

Where are your kids playing today?

Group Activities and Discussion Questions:

  1. Poll students: What is their opinion about Apple Watches for young children?
  2. Show video about family setup with watch: https://youtu.be/Ga8hyrp2PkY
  3. Have any opinions changed after considering the video?
  4. Show Apple Watch website: https://www.apple.com/watch/
  5. Have students research other smart watches for children. They should develop a table to compare the watches, trackers, price, and functions.
  6. Garmin: https://www.garmin.com/en-US/c/sports-fitness/kids-wearables-fitness-activity-trackers/
  7. Fitbit: https://www.fitbit.com/global/us/products/trackers/ace3
  8. Divide students into teams. Have each team develop a description of the target market (families with young children) for the watch.
  9. Have each team develop a promotional plan for marketing the watch to families with children.

Sources:  Huang, K. and Chen, B. (1 September 2022). An Apple Watch for your 5-year-old? More parents say yes. New York Times.

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Nice nails. You get those from a robot?

We have written a number of articles about robots and the use of robotics in different aspects of business. One usually think of robots being used in factories, warehouses, and manufacturing. Big jobs and big tasks.

There are robots driving trucks, assembling cars, stocking warehouses, retrieving packages, vacuuming floors, cutting grass, and greeting guests at businesses. And let’s not forget Flippy the hamburger-making robot, and Spot the incredible wonder dog from Boston Robotics.

But here is one you probably have not heard of – a robot that provides manicures. Well, at least it provides the nail polish coats – a sort of mini-manicure.

The robot is from San Francisco startup “Clockwork” and paints nails in 10-minutes for $8 at several select Target stores in Chaska (Minn.), Dallas, Fort Worth, and San Francisco. Appointments can be booked online at Clockworks. With 24 colors in hues of neutrals, darks, brights, metallics, reds, and more, there is a color to fit any mood or fashion.

The box-like machine is located in the beauty department and is staffed by Target employees. The nail robot uses both AI and 3D technology for careful application. According to Clockwork, the average woman spends 3,120 minutes per year on nails and hundreds of dollars. Why not shorten the time and lower the cost?

What color would you like?

Group Activities and Discussion Questions:

  1. Poll students about manicures. How much do they spend? How much time does it take?
  2. Show video: https://youtu.be/oQjLg3brTH8
  3. Show website: https://www.likeclockwork.com/
  4. Divide students into teams. Have each team develop a marketing program for robotic manicures.
  5. How could experiential marketing be used in the promotion?

Sources:  Hutton, R. (31 August 2022). Chaska Target pilots $10 robot manicures. Minneapolis Star Tribune.

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General Mills Adds Brand Loyalty Program

High prices and inflation are big issues for consumers these days. Food inflation reached a 43-year high in June. As inflation keeps prices going high, many consumers are switching to lower-cost store brands instead of higher priced name brands.

To help keep loyal consumers, and to gain new ones, General Mills has launched its first-ever brand loyalty program called Good Rewards. The program includes special offers and points for consumers that can be redeemed for products, gift cards, and more, helping families stretch their grocery dollars.

The program gives consumers rewards every time they purchase General Mills products. Consumers scan receipts after shopping to get rewards, including one percent back on all General Mills purchases.

Good Rewards is part of the popular app Fetch Reward. With roughly 15 million Fetch users, it is the top downloaded shopping app for iPhone and the second most downloaded app for Android users. General Mills has a goal of 1 million consumers to use Good Rewards within a year; in less than a month the gained 350,000 users.

Rewards programs also offer brands a detailed look at consumer behavior and purchase habits. The better companies are at understanding their customers, the more opportunity exists to offer personalized rewards.

Get rewarded!

Group Activities and Discussion Questions:

  1. Start with a discussion about loyalty and rewards programs and their use in marketing.
  2. Have students count up the number of different rewards programs they participate with. Who has the most?
  3. Show Good Rewards website: https://www.generalmills.com/news/stories/introducing-good-rewards
  4. Show Fetch Rewards website: https://www.fetchrewards.com/
  5. Discuss setting SMART objectives (specific, measurable, achievable, realistic, and time-bound).
  6. Divide students into teams. Have each team develop five SMART objectives for General Mills Good Rewards.
  7. Discuss the objectives. How would the objectives change if a different strategy was used?

Sources:  Johnson, B. (5 August 2022). General Mills adds loyalty app. Minneapolis Star Tribune.

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