Tag Archives: social responsibility

Please, Blow into the Bag


In a unique package that can analyze breath, Tostitos is collaborating with Uber, Mothers Against Drunk Driving (MADD), and Tennessee Titans’ pro football player Delanie Walker. An estimated 70% of accidents on Super Bowl game day are alcohol-related. The social responsibility campaign is aimed at Super Bowl watchers to help them get home safely using a “party safe” Tostitos bag. (Walker’s aunt and uncle were killed in a drunk driving accident when he was playing in the 2013 Super Bowl for the 49ers.)

How does it work? When someone breathes into the bag, it can detect alcohol on their breath and then summon an Uber ride to get the customer home safely. If you’re ok to drive, the bag lights up green. But if you shouldn’t be driving, the bag flashes a red steering wheel with the message “Don’t drink & drive.” The party safe bag also offers a $10 discount on the ride home.

While the package isn’t commercially available for public purchase yet, it should be. As Walker stated in the video, “have a game plan for the big game.”

Group Activities and Discussion Questions:

  1. Discuss how companies can help promote safety and social responsibilities. What are some of the campaigns that students have seen?
  2. Pose a question to students: Do they have knowledge of someone (perhaps themselves) who should not have been driving at some time? What are the responsibilities of friends, bars, restaurants, and companies to provide safety?
  3. Show the Tostitos site and video: https://www.thatshowweparty.com/#intro
  4. What do students think about this?
  5. Divide students into teams. Have each team brainstorm about other products and brands that could build social responsibility campaigns such as this one.

Source: Brandchannel.com, USA Today    

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The Helping Heart Jacket


Regardless of where one lives in the world, there is almost always someone who is less fortunate. While many people will donate to homeless people and panhandlers, many other people will not donate because they may not have cash, or may have concerns about how the money will be spent.

An innovative product is being tested by the homeless in Amsterdam and Rotterdam. The “helping heart” jacket has an embedded donation screen. The public can then simply tap a contactless card (debit or credit) and give a fixed one Euro donation. The donated funds are deposited into an account for the person and are redeemable at official homeless shelters. The donations can be used for food, shelter, sleep, showers, and more daily functions.

It is an interesting concept and use of wearable technology. One that ultimately changes lives, one at a time.

Have a heart.

Group Activities and Discussion Questions:

  1. Discuss social responsibility with the class.
  2. What are some common concerns that students have about donating money to homeless people?
  3. Show the video: https://youtu.be/HGG46rKARzQ
  4. How does this solution address the problem?
  5. Are there other social problems that technology can help with?
  6. Challenge teams of students to design solutions to social problems.

Source: Brandchannel.com


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Ikea Designs Refugee Shelters


Ikea is known for showing its customers how to have great design in small spaces. Many of its stores feature small footprint rooms and apartments that are beautifully and inexpensively furnished. That’s great for a large portion of the world, but what about people who lack even basic necessities in housing and care?

Recently, Ikea has taken to the small space format to highlight the challenges faced by Syrians living in a 25 square meter room of cinder block walls, with few furnishings and possessions. Based on a real home in Damascus, the room tells the story of the difficulties faced by people living in a civil war zone.

Ikea’s flagship store in Norway built the exhibit to draw attention to the Syrian crisis. In the room are posters and tags that tell the story of a typical Syrian family, including their struggles around the lack of food, medicine, and clean water. The price tags serve as donation slips and are part of a fundraising effort with the Red Cross.

The installation ran for several weeks in October and was seen by more than 40,000 visitors weekly, raising 22 million euros for the Red Cross efforts in Syria. It was an effort by the Ikea Foundation, a separate for-profit enterprise that is part of the Ikea stores.

Group Activities and Discussion Questions:

  1. Discuss social responsibility of businesses.
  2. Show the Ikea video: https://vimeo.com/190261411
  3. Discuss how important shelter is for all people in a crisis situation. Bring up the Web site for Better Shelter: http://www.bettershelter.org/
  4. Another video detailing shelters designed by Ikea: https://youtu.be/krBzZ2A57o4
  5. Have students work in teams to look up the social responsibility actions of some of their favorite brands. What are these companies doing? What more could be done?

Source:  Ad Week, Brandchannel.com, other news sources


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