Tag Archives: social responsibility

Innovation: An Amphibious Prosthetic Leg

In 2004, U.S. Marine Corp. veteran Dan Lasko lost his left leg while serving in Afghanistan. Unfortunately, he is far from the only casualty of war; roughly 6% of all injured veterans have lost a limb. This makes it critical to innovate new solutions to help veterans return to an active lifestyle.

An active lifestyle was very important to Dan Lasko; the 33-year old has two young sons and all are active swimmers. But Lasko faced a unique problem in that that amputees cannot easily swim; prosthetics legs are not designed to go between land and water in a functional way.

In a collaboration between Northwell Health, J. Walter Thompson New York, and Lasko, the team designed and developed an amphibious prosthetic leg. Using extensive design and testing, “The Fin” was developed – 3-D-printed prosthetic leg that can help one naturally walk into the water, swim, and even dive.

Innovation changes lives.

Group Activities and Discussion Questions:

  1. Discuss the steps of the innovation process.
  2. Students: What are the critical factors to successfully developing a new product?
  3. Show the video of The Fin’s development: https://youtu.be/m8KmWGZvkI4
  4. More information is also available at: https://www.northwell.edu/about/news/press-releases/northwell-returns-amputees-water-creating-first-3d-printed-amphibious-prosthetic-leg
  5. There are numerous other innovations that are focused on improving lives. Divide students into teams and have team search for a similar problem, and solution, to the one discussed in this case.

Source: Ad Week  

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Please, Blow into the Bag

tostios

In a unique package that can analyze breath, Tostitos is collaborating with Uber, Mothers Against Drunk Driving (MADD), and Tennessee Titans’ pro football player Delanie Walker. An estimated 70% of accidents on Super Bowl game day are alcohol-related. The social responsibility campaign is aimed at Super Bowl watchers to help them get home safely using a “party safe” Tostitos bag. (Walker’s aunt and uncle were killed in a drunk driving accident when he was playing in the 2013 Super Bowl for the 49ers.)

How does it work? When someone breathes into the bag, it can detect alcohol on their breath and then summon an Uber ride to get the customer home safely. If you’re ok to drive, the bag lights up green. But if you shouldn’t be driving, the bag flashes a red steering wheel with the message “Don’t drink & drive.” The party safe bag also offers a $10 discount on the ride home.

While the package isn’t commercially available for public purchase yet, it should be. As Walker stated in the video, “have a game plan for the big game.”

Group Activities and Discussion Questions:

  1. Discuss how companies can help promote safety and social responsibilities. What are some of the campaigns that students have seen?
  2. Pose a question to students: Do they have knowledge of someone (perhaps themselves) who should not have been driving at some time? What are the responsibilities of friends, bars, restaurants, and companies to provide safety?
  3. Show the Tostitos site and video: https://www.thatshowweparty.com/#intro
  4. What do students think about this?
  5. Divide students into teams. Have each team brainstorm about other products and brands that could build social responsibility campaigns such as this one.

Source: Brandchannel.com, USA Today    

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The Helping Heart Jacket

jacket

Regardless of where one lives in the world, there is almost always someone who is less fortunate. While many people will donate to homeless people and panhandlers, many other people will not donate because they may not have cash, or may have concerns about how the money will be spent.

An innovative product is being tested by the homeless in Amsterdam and Rotterdam. The “helping heart” jacket has an embedded donation screen. The public can then simply tap a contactless card (debit or credit) and give a fixed one Euro donation. The donated funds are deposited into an account for the person and are redeemable at official homeless shelters. The donations can be used for food, shelter, sleep, showers, and more daily functions.

It is an interesting concept and use of wearable technology. One that ultimately changes lives, one at a time.

Have a heart.

Group Activities and Discussion Questions:

  1. Discuss social responsibility with the class.
  2. What are some common concerns that students have about donating money to homeless people?
  3. Show the video: https://youtu.be/HGG46rKARzQ
  4. How does this solution address the problem?
  5. Are there other social problems that technology can help with?
  6. Challenge teams of students to design solutions to social problems.

Source: Brandchannel.com

 

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