Tag Archives: social responsibility

Disturbing – But Realistic – Images for Cigarette Packaging

Packaging is a critical component of marketing tactics. The package is an important tactic in connecting with the consumer and showing the value of the product. But, what happens when the packaging images are disturbing and show the consequences of buying the product? Will consumers choose to not buy the products?

This will soon be tested in the U.S. Recently, the FDA announced that it has a new set of images to be used on cigarette packs. A warning message and graphic will cover the top half of a cigarette pack. The new images are striking, especially when compared to the current packs and warnings. The new images portray diseases associated with smoking; the intent is to help improve the public’s understanding of the consequences of smoking. Images include warnings about lung and bladder cancers, diabetes, heart problems, blackened lungs, bulging tumors, and more.

The FDA’s suggested packaging is still under review and it isn’t known whether tobacco companies will fight the proposals. While the U.S. was the first nation to require warnings, the current warnings as seen as inadequate by the medical community. According to the Centers for Disease Control and Prevention, roughly 13.8% of U.S. citizens smoke (nearly 38 million people) and 480,000 people die each year from smoking-related issues, making it the nation’s leading cause of preventable death.

While one might think that the perils of smoking are widely understood, the World Health Organization in 2019 said that warning labels “are most effective when they are pictorial, graphic, comprehensive, and strongly worded.” Other studies have found that the graphic warnings reduce the appeal among youth.

What’s your opinion?

Group Activities and Discussion Questions:

  1. Discuss the importance of packaging as part of the marketing mix tactics.
  2. Divide students into teams. Have each team find examples of both strong and weak packaging.
  3. Show the new cigarette packaging in class: Video – https://youtu.be/1R8XUf-EI0k
  4. Visuals of the new labels can be found with a Google search: https://www.google.com/search?q=new+cigarette+packaging&client=firefox-b-1-d&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjv1PGjsLPkAhXLGDQIHbk-DckQ_AUIEigC&biw=1280&bih=606
  5. For more context, the WHO report can be found at: https://apps.who.int/iris/bitstream/handle/10665/326043/9789241516204-eng.pdf?ua=1
  6. Additional research from Cornell: https://news.cornell.edu/stories/2018/11/graphic-warnings-snuff-out-cigarettes-appeal-kids
  7. What are the students’ opinions of the new packaging?

Source: Kaplan, S. (15 August 2019). The FDA’s new cigarette warnings are disturbing. New York Times.

 

 

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Meet Zora, the Robotic Caregiver

Aging is a fact of life. No matter how hard we try to fight it, the years keep adding up and our bodies keep aging. According to MIT’s Age Lab, the world is currently at a historical high of more than 600 million people over the age of 65! By the year 2030, there will be an estimated one billion people over 65, growing to 1.6 billion by 2050.

This growth, while affecting the entire globe, is of primary importance in wealthy countries where spending by and for this age group is in the trillions of dollars. The aging population will also require more caregivers than ever before. But there is a shortage of such people. Creative solutions are needed to address the gap. What can be done?

Meet Zora, the caregiver robot, now a resident of a number of care facilities in France and Australia. Zora can join with care facility residents for activities such as aerobics, singing, playing games, and reading. Although Zora is small in stature, she speaks an impressive 19 languages. And, Zora cares for children as well as adults. Patients develop an emotional attachment to Zora, holding, kissing, and cuddling the robot. More than 1,000 Zora robots have been sold to hospitals and care facilities; pricing is $18,000 per unit.

Of course, Zora is not a substitute for a trained human caregiver or health care worker, but she sure makes people smile!

Group Activities and Discussion Questions:

  1. Discuss the business of robotics. Where is it going? Who will benefit?
  2. Show Zora the robot: http://zorarobotics.be/index.php/en/
  3. Videos can be found at Zora’s YouTube channel: https://www.youtube.com/channel/UCbT8GS9L_IdYvpCeNRd2gVg
  4. Discuss the buying process for organizations. Who would influence the decision-making?
  5. Have students work on the actions taken in each of the five steps.
    1. Problem recognition?
    2. Information search?
    3. Evaluative criteria?
    4. Purchase decision?
    5. Post-purchase behavior?
  6. What are key considerations in each step?

Source: Satariano, A., Peltier, E., & Kostyukov, D. (23 November 2018). Meet Zora, the robot caregiver. New York Times.

 

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The World Needs a Better Toilet

In the United States we seldom think about the importance of toilets. Good hygiene and working sewage is just something that the average citizen assumes will always be there, and always work. However, this is not true for the rest of the world where hygiene is a critical health and wellness issue.

More than half of the world’s population – roughly 4.5 billion people – live without access to toilets and the safe sanitation they provide. Estimates are that globally, unsafe sanitation costs the world’s population $223 billion (yes, billion) a year in higher health care costs, lost productivity, and lost wages. It is an issue that The Bill and Melinda Gates Foundation is taking very seriously, pledging $200 million over the past seven years to help reinvent toilets, and pledging another $200 million more to get companies to understand the problem – and business –  of human waste.

At the Reinvented Toilet Expo, held last fall in Beijing, companies showcased new toilets that could recycle water, separate urine from other waste, and even with solar roofs. Mr. Gates told the audience that human waste contains 200 trillion rotavirus particles, 100,000 parasitic worm eggs, and other harmful organisms.

This might not be an easy subject to discuss, and a lot of bad jokes will undoubtable be told in class, but it is an issue that affects the world, and one that product innovation can help to solve.

Group Activities and Discussion Questions:

  1. Discuss the business of waste, sanitation, and fixtures.
  2. What happens when sanitation is poor? What are the impacts?
  3. Show Bill Gates video: https://youtu.be/M9nRsJinHhM
  4. View Gates Foundation site: https://www.gatesfoundation.org/
  5. View Toilets for People for an example of a business: https://www.toiletsforpeople.com/
  6. Have students research other companies with a similar mission and objective.
  7. What social issues matter to the students?

Source: Wee, Sui-Lee (6 Nov. 2018). In China, Bill Gates encourages the world to build a better toilet. New York Times.

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