Tag Archives: social responsibility

Don’t Throw That Packaging Away!

What does your recycling bin look like? If it’s like ours, it is probably filled to the brim with boxes and packaging materials that are a result of online shopping. Too many times, a small product is encased in a large box and the result is a lot of unnecessary waste that goes into the trash. Is there a better way to reduce waste and have more sustainable packaging? Yes, and it’s called RePack.

RePack (based in Helsinki, Finland) currently operates in Amsterdam, Hamburg, and Helsinki and uses a simple concept that brands selling products online can offer shoppers a returnable and reusable packaging option. Not only can consumers do the right thing for the environment, but they also receive incentives and coupons for using the innovative packaging.

The way it works is simple. A customer places an order with select retailers and selects the RePack option for packaging. Once the item is received, the packaging is simply dropping into the nearest post box for return to RePack. It’s free to return the package, no matter where in the world the shipment is delivered. When RePack receives the returned packaging, the customer automatically receives a reward, usually a voucher for money off the next purchase.

The packaging is designed to last at least 20 shipping cycles and was designed specifically for clothing. The packaging is made from recycled polypropene and folds to letter-size when empty. Retailers also benefit as the average order value has been shown to increase by up to 30%, and it builds good will and sustainability practices among a brand’s best customers.

Go ahead, keep shopping online and you can still do the right thing for the environment.

Group Activities and Discussion Questions:

  1. Poll students: How much do they order online? What do they think about the average packaging they receive?
  2. Show RePack’s Web site and video: https://www.originalrepack.com/
  3. Discuss the consumer buying process. At which step does packaging become important?
  4. How could RePack be utilized by U.S. retailers?
  5. Divide students into teams. Have each team select a retailer and develop a promotional campaign around using the RePack packaging.

Source:  Hellgren, J. (2017, Oct. 30). Looking for circular packaging? Meet RePack. www.SustainableBrands.com.

 

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The Internet Changes the World

Make no mistake – technology use is a global economic and communcation force. Consider that today more than two billion people use Facebook – that’s one-quarter of the world’s population! And, one in every five minutes online is estimated to be spent on Facebook. It’s potentially a juggernaut of massive proportions. With the extensive reach of Facebook and other technology companies such as Google and Apple, it is also a challenge to many countries’ governments control over their own citizen’s information sources and habits.

Whether it is politics, music, business, or education, the reach of global technology companies represents a challenge for businesses and marketers. This is particularly true when technology companies in essence subsidize connectivity in developing nations. Economies of nations rest on profit-driven technology companies based in Silicon Valley.

The Internet has a reputation of being a free-wheeling, anything-goes system that cannot be contained by nations. Or at least, not easily contained even in countries such as China and Vietnam. In the U.S., technology companies are facing new scrutiny by the government when it comes to politics, advertising, hacking, and controlling news. More than 50 counties have passed laws in the last five years to increase control over how their citizens use the Internet. And, in particular, digital privacy is a growing issue throughout European nations and the United States.

Where is the Internet going? And, how should marketing use it?

Group Activities and Discussion Questions:

  1. Discuss the role that technology companies play in global economies and policies.
  2. Show the New York Times video: https://nyti.ms/2y8o8WC
  3. Discuss recent news about politics, hacking, news, bullying, privacy, and advertising buys.
  4. Divide students into groups. Have each group discuss what their experiences have been online.
  5. Task each team to come up with standards for how companies should use the Internet.
  6. Task each team to come up with five recommendations that could be implemented to improve online use and privacy.

Source: New York Times

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Corruption Index 2016

While the world is not a perfect place, people still hold out hope that it can become a better place for all citizens across the globe. However, a vicious cycle of corruption, unequal distribution of wealth, and unequal distribution of power, all conspire to create a climate of corruption in every nation on the planet.

Transparency International is a global organization with a vision of a “world in which government, business, civil society and the daily lives of people are free of corruption.” The organization is a non-profit, non-governmental organization dedicated to fighting corruption. One of its most public tools in the Corruption Perceptions Index, which measures corruption around the world. It ranks countries on a scale of 0 (highly corrupt) to 100 (very clean).

Unfortunately, no country gets a perfect score in the 2016 Corruption Perceptions Index. Two-thirds of the 176 countries measured were below the mid-point score. The global average: 43 out of 100, and top-scoring nations were far outnumbered by countries were citizens face corruption daily.

  • Top score: Denmark and New Zealand with a score of 90.
  • Low score: Somalia with a score of 10.

Curious where the United States ranks? Check out the Index and see the results.

Group Activities and Discussion Questions:

  1. Discuss the role of ethics, legality, and corruption in global marketing. What are the differences? What factors contribute to a poor business climate? To a poor living situation for citizens?
  2. Before showing the Index, poll students as to the countries that they believe will score the best, and worst, on corruptions.
  3. Show a video for the Corruptions Perception Index: https://youtu.be/zshdwWrsv3I
  4. Bring up the Index: https://www.transparency.org/news/feature/corruption_perceptions_index_2016
  5. Divide students into teams. Have each team analyze an area of the world and locate the high performing and low performing countries. What are the contributing factors to these scores?

Source: Transparency International

 

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