Tag Archives: competition

Chobani Expands Product Line to Include New Snacks

Chobani made a name for itself years ago when it helped to launch the Greek yogurt trend in the U.S. The company is also creative when it comes to adding new products such as non-dairy and probiotic products, and products for kids. And Chobani is not resting on its laurels – the company just announced a new line of on-the-go snacks called Chobani Complete. The products are directed to shoppers who are looking for a midday snack that is healthy (and not full of sugar!).

Chobani is far from the only company looking to cash in on snacks with protein. Kind has new energy bars made with whole grains containing protein, and other snack companies such as Vita Coco are embracing the trend.

Chobani promotes its snacks as lactose-free, easy-to-digest yogurt and shakes with zero added sugar, 3 grams of fiber, 20 amino acids, and 25 grams of protein. It is available in cups, shakes, and tubs.

Chobani also takes social responsibility seriously. It has a food incubator program that helps food startups with grants and support, a mentorship program, and charitable programs promoting healthy eating for children and parents.

Ready to snack?

Group Activities and Discussion Questions:

  1. Discuss how to build and use a SWOT analysis grid: strengths, weaknesses, opportunities, and threats (internal and external factors).
  2. Show video: https://youtu.be/xDi3oVh1rEc
  3. Show Chobani’s Web site with the new products: https://www.chobani.com/products/complete/
  4. For Chobani, break students into teams and have each team build a SWOT analysis grid.
    1. Strengths: what is company good at?
    2. Weaknesses: what needs work?
    3. Opportunities: what is going on in marketplace?
    4. Threats: what should company be wary of?
  5. Based on the analysis, what are the issues and risks that might occur?

Sources: AdWeek

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Amazon Drones get U.S. Approval for Delivering Packages

Drones seem to be ready to take over the skies, but are they really ready for prime time? Can they deliver the goods? And how does this change delivery services around the globe? We may soon find out the answers to some of those questions.

Amazon is the latest company to receive FAA approval to operate a fleet of delivery drones. The approval gives Amazon Prime Air broad privileges to “safely and efficiently deliver packages to customers.” Amazon will test its drones with the goal of achieving 30-minute deliveries for packages of up to five pounds within a 15-mile radius of a warehouse. The company has been working on using drones for deliveries since 2013, continually innovating the drone models. The FAA approval gives Amazon permission to operate a fleet and is not tied to a specific model of drone.

Amazon isn’t the only game in town though. Last April, Wing (owned by Alphabet) received FAA approval for commercial deliveries. UPS also received approval to operate a fleet of drones as an airline last year. However, in all these cases, widespread use is likely still years in the future as the FAA needs to establish new, automated air-traffic systems as drone operations will exceed what human air controllers can handle.

Ready for your drone delivery?

Group Activities and Discussion Questions:

  1. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  2. Show Amazon drone video: https://youtu.be/3HJtmx5f1Fc
  3. Optional: Here is an older version of the Amazon drone model: https://youtu.be/MR9PoBAssw0
  4. Show competing drone services:
  1. Discuss which industries and services will be most impacted by drones. Why these?
  2. Will drones benefit consumers? How?
  3. Divide students into teams and have each team develop a positioning map for drone delivery services. What will be most important to consumers?

Sources: Associated Press; CNBC; New York Times; Wall Street Journal; other news sources

 

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Walmart Launches Walmart+ Membership

Walmart has announced a new service called Walmart+, an annual membership service which will give shoppers free delivery of groceries and other products. Walmart+ will cost $98/year and offers free delivery of food and other items from nearby stores “as fast as same-day.” However, shipping is free only is orders are at least $35.

Walmart stores carry about 160,000 items which qualify for free shipping. And, when the online store is added, Walmart offers roughly 35 million products. Other Walmart+ perks are expected to expand to a gas discount at Walmart gas stations and the ability to skip checkout lines in stores by paying by mobile phones.

Will this be a significant rival to Amazon Prime? Amazon Prime has been around since 2005 and already has an estimated 150 million subscribers around the world. Prime is definitely an attraction for shoppers and Amazon offers not only free shipping, but free videos, original entertainment content, music, books, and more. It has certainly been a reason why Amazon has grown to a dominant ecommerce market position. Amazon carries more than 12 million products, and when that is expanded to its Amazon Marketplace sellers, reaches 350 million products.

Where will you shop?

Group Activities and Discussion Questions:

  1. Poll students: Who has Amazon Prime? Who shops online from Walmart?
  2. Show video: Video: https://youtu.be/U1p1RDxhvps
  3. Divide students into teams. Have each team compare the attributes of Amazon Prime and Walmart+. (Can include: price, services, products, shipping, and more.)
  4. Next, have each team build a chart comparing the strengths and weaknesses of each company.
  5. Optional: Include Target in the analysis, even though it does not (yet) have a membership service.
  6. Should Target also offer a membership service similar to Prime and Walmart+?

Source:  Associated Press; New York Times; Wall Street Journal; other news sources

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