Roger A. Kerin is the Harold C. Simmons Distinguished Emeritus Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. Professor Kerin holds a B.A. (magna cum laude), MBA and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy.
Professor Kerin has published five books including Marketing, 16th Edition (forthcoming, McGraw-Hill), Marketing: The Core, 9th Edition (McGraw-Hill), and Strategic Marketing Problems: Cases and Comments, 13th Edition (Prentice Hall). He has authored over 80 articles in such journals as the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, and and Journal of Applied Psychology. Professor Kerin served as Editor of the Journal of Marketing and as Vice-President of Publications and a member of the American Marketing Association Board of Directors.