Tag Archives: distribution

Delivery Direct to Your Car

Have you ever had a problem with delivery of packages? Have you been a victim of ‘porch pirates’ stealing packages before you get home? If so, then you may like the new option for Amazon’s in-car package delivery, placed securely in your trunk or back seat. The service is available to Amazon Prime members who have an active GM OnStar or Volvo On Call account in 37 cities across the U.S.

It seems pretty easy. Using an Amazon app, the customer inputs the information about their car (must be a 2015 or newer Chevrolet, Buick, GMC, Cadillac, or Volvo). For each order, the customer selects a delivery to their car, receives a notification when the delivery is on its way, and another notification after delivery is completed and door/trunk relocked. Delivery people use the car’s assistance services to locate the car and unlock it.

The car delivery service only works for vehicles parked in lots that are easily accessible. It won’t work for parking garages or gated communities. And, if you’re worried about damage to the car, Amazon even said that it will take care of a broken window or lock that happens as a result of the delivery.

Go ahead and order – there are a lot of delivery options, including porch, office, in-home, locker, and now, your car.

Group Activities and Discussion Questions:

  1. Discuss the topics of package delivery. Has anyone had problems?
  2. Show the Amazon information and video about car delivery: https://www.amazon.com/b?ie=UTF8&node=17051031011
  3. CNET video: https://youtu.be/8bZfZZJ7Q4Q
  4. Video of customer testimonials: https://youtu.be/w4akHn0jQCc
  5. Poll students: Would they use this service?
  6. Discuss the importance of clearly defining a target market.
  7. For in-car delivery, what is the target market?
  8. Divide students into teams and have each team develop a target market profile. Include demographics, psychographics, behaviors, values, attitudes, etc.

Source: CNET, New York Times, Wall Street Journal, Detroit Free Press, other news sources

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The Ultimate Vending Machine Contains Cars

What was the last item you purchased from a vending machine? Most consumers purchase convenience items such as drinks and snacks at the ubiquitous machines. Maybe in an airport or mall there might be a vending machine for electronics such as headphones and chargers, movies, or prepared meals for people on the go. And, speaking of “on the go”……..

Alibaba’s Tmall recently unveiled what is possibly the world’s largest vending machine, for the world’s largest car market. The product sold in the machines? Cars!

The automobile vending machine, located in Guangzhou, China, is a partnership between Chinese e-commerce company Alibaba and American car manufacturer Ford Motor. The program offers a three-day test-drive to potential customers shopping for a new car. The giant vending machine contains more than 100 vehicles, including small cars, family cars, sports cars, and SUVs. Cars include those made in China as well as imported from the U.S. The goal for the new program is to improve the car buying process for consumers.

The process starts with a mobile app (of course) called the “Super Test-Drive” app. Consumers use the app to research, browse available models, and select a car and pick-up time. Snapping a selfie picture provides facial recognition that is used to confirm the booking and borrow the car from the vending machine. And, if the customer’s credit score is good enough, then the three-day test-drive is free.

This sounds a lot more fun than just getting a snack from the local vending machine!

Group Activities and Discussion Questions:

  1. Poll students: Where are vending machines? What do they buy form vending machines? Why buy from vending machines?
  2. View video of the process: https://youtu.be/zFDDcTOFkEA
  3. While the buying process may vary slightly for different products and target markets, the basic 5-step process remains the same: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
  4. Does this vending machine fit the model? Or does the model need to change?
  5. Consider assigning different student groups to work on different target markets. Then the process for the different target markets can be compared and contrasted.

Source: Brandchannel.com (26 March, 2018). Alibaba and Ford launch China’s first Tmall car vending machine.

 

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On-Demand Fuel Services Deliver Direct to Cars

Has your car ever run out of gas? Has it ever “run on fumes” while you search for a nearby gas station? For most people, these events have likely happened a few times. Wouldn’t it be nice if your car automatically had its tank filled up without needing to take it to a filling station? And maybe get oil changes and wipers replaced without needing to spend hours at a repair shop? Well, a new company named Yoshi has the answer to this dilemma.

Yoshi is an on-site refueling and car maintenance service that brings gasoline and other services directly to your car. Using an app, drivers can schedule fuel deliveries and select maintenance services. Yoshi’s trained mechanics pump the gas and handle maintenance while the car is parked at work or at home.

Refueling can be scheduled once ($7/delivery), or on a regular basis ($20/month). Additional services include oil change, car wash and detail, repairs, windshield fluid, wiper blade changes, window cleaning, and tire air check and fill. The service is currently in 12 cities and is also used by companies to keep their car fleets fueled up and ready to go.

Fill ‘er up.

Group Activities and Discussion Questions:

  1. Discuss the importance of clearly defining a target market.
  2. Poll students. Ask who would be interested in a system to automatically refuel their cars.
  3. Show Yoshi’s site: http://www.startyoshi.com/
  4. Show video of the service: https://youtu.be/xmqrZ2DvwVE
  5. For Yoshi, what is the target market? Consumers? Corporations?
  6. Divide students into teams and have each team develop a profile of a target market for Yoshi. Include demographics, psychographics, behaviors, values, attitudes, etc.
  7. Based on the target market profile, what makes this product unique for these customers?
  8. Debrief the exercise.

Source: Harlow, T. (1 March, 2018). New on-demand fuel service will allow Twin City drivers to skip the gas station. Minneapolis Star Tribune.

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