Tag Archives: distribution

Drones Can Help Save Lives

In the United States there are roughly 350,000 cardiac arrests each year, and in Europe nearly a million people each year suffer such cardiac arrests. And, each minute to health care and a defibrillator is critical to survival. Today, people outside of hospitals who have a heart attack have only an 8-10% survival rate due to the slow response time of emergency services. This calls for a new solution to this critical health issue: drones.

Drones can help save lives of heart attack victims by delivering defibrillators remotely, much faster than it takes an ambulance to arrive on the scene. In a recent study in Sweden, the Swedish Transportation Agency equipped drones with light-weight defibrillators (1.7 pounds) and deployed them from fire stations north of Stockholm.

In tests, drones can average 100 km/hour, making the average arrival time of the drones 5:21 minutes; this is compared to the average ambulance arrival time of 22:00 minutes, shaving more than 16 minutes off defibrillator arrival time. Time that is critical to a person’s survival. When not flying, the drone can be folded and become a tool box for emergency supplies.

Drones to the rescue!

Group Activities and Discussion Questions:

  1. Discuss the use of new technologies such as drones with students.
  2. Show video: https://youtu.be/y-rEI4bezWc
  3. Divide students into team: What other applications could drones have in the marketplace and health care industry?
  4. Have each team share its recommendations.
  5. Select the top recommendation. Have students develop a marketing program for this solution using drones.

Source:  Los Angeles Times, Tribune, other news source

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Driverless Cars Deliver Pizza

Are you hungry? Want fast delivery of pizza, but don’t want to talk to anyone? There’s a solution for that.

Domino’s and Ford have formed a partnership to use self-driving Ford Fusions equipped with sensors, electronics and software, to deliver pizza to Domino’s customers in Ann Arbor, Mich. In the next few weeks, the companies will be able to see first-hand how customers respond to the new driverless delivery technology. What happens in the final 50 feet? Do people want to go outside to take delivery? Is it taking delivery simple to understand?

The cars will have safety engineers and researchers inside to monitor activities and customers’ reactions. Customers can track the delivery car through GPS, and when the car arrives, a text message will be sent to customers about how to retrieve their pizza.

Testing automated deliveries to homes and businesses goes far beyond just pizza. Deliveries from online shopping already total in the billions of dollars, and there is even more application in the future. Need roofing materials or building supplies? What about cooked meals, or ingredients for dinner?

One big advantage of the autonomous deliveries – no tipping required!

Group Activities and Discussion Questions:

  1. Poll students: What do they have delivered to their homes now? What would they like to see delivered in the future?
  2. Show video: https://youtu.be/hANXIPxN1ME
  3. Ask for reactions. What would be their behavior for this type of delivery?
  4. What are the advantages, and disadvantages of driverless delivery?
  5. Form students into teams. Have each team develop a list of possible research questions that Ford and Domino’s would use to evaluate and revise the service.

Source:  New York Times, Associated Press, other news sources

 

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Hurricane Harvey Relief Efforts

Listening to the recent news of the disaster in Texas from Hurricane Harvey, it is easy to become overwhelmed by the scope of the devastation and needs of those affected by the storm. Hurricane Harvey released more than 24.5 trillion gallons of rain, devastating communities and displacing thousands of families and businesses.

But, it is often in times of greatest need that people and companies join together to help those who need it most, without asking for anything in return. Companies are providing money, food, water, donations, and solutions around the area. Some examples:

  • Anheuser-Busch stopped beer production in Georgia to instead produce more than 155,000 cans of water to areas affected by Harvey.
  • Kroger Foundation committed to $100,000 to the Houston Food Back and is donating $5 for every retweet of #KrogerCares.
  • Google pledged $2 million and is also providing urgent information to those in impacted areas, creating a real-time crisis map to help those on the ground.
  • CVS pharmacy is moving its mobile pharmacy trailers into the area to help people with medications, in addition to monetary donations.

It doesn’t stop with companies. Many celebrities and athletes have donated money directly and through foundations to help Texas residents.

Does this surprise you? It shouldn’t. Roughly 89% of global citizens think companies should use their unique abilities and assets to lend assistance during a disaster.

It feels good to help.

Group Activities and Discussion Questions:

  1. Discuss with students the social responsibilities that companies have to the public. What is their opinion?
  2. Should companies publicize their contributions?
  3. Divide students into teams. Have each team research online the level of support that has been donated by companies.
  4. One list can be found at https://youtu.be/hANXIPxN1ME
  5. Build a list on the white board of the companies, donation amount, and items.
  6. Discuss the role of crisis communication during dire times.

Source:  Texas Tribune, CNN, CNBC, New York Times, other news sources

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