Finally – Female Army Soldier Toys!

It may have been a while since we played “Army,” but most of us can recall the little green plastic army men that we used to declare war on our siblings and friends! Those little toy men offered hours of inexpensive play and imagination. But, note the key word here: “men.” Where are the female soldier figures? After all, women have been in military service and combat for decades. Why haven’t the figures changed to reflect the new military? Good question.

After a fruitless search looking for female soldier figures, a six-year old girl in Little Rock, Ark., decided to write letters to toy companies asking for female soldiers. One company, BMC Toys based in Scranton, Penn., replied to her about the request. The company had been considering offering female figures, even going so far as sketching the female soldier figures in classic Army poses. The letter finally made the decision for the company and the new toys will be released in 2020. The feedback has already been overwhelmingly positive and preorders are being requested. BMC plans to launch a crowdfunding campaign to help promote the toy and gain funding.

Let’s play Army!

Group Activities and Discussion Questions:

  1. Discuss the role of gender in toys with students. Have students list toys that are oriented to boys, and toys oriented to girls.
  2. What makes them different? Should there be different toys by gender?
  3. Show news video about the girl Army toys: https://youtu.be/i_eYnv_pCZs
  4. BMC blog post about the toys: https://bmctoys.com/blogs/news/bmc-toys-plastic-army-women-project
  5. Have students search for female soldier toys on Amazon. What did they find? (What they will find are ‘pink colored’ soldiers, but still in male forms.)
  6. Next, divide students into teams. Have each team choose one of the male or female toys and develop a new product that would appeal to both genders.
  7. Have each team also develop a marketing program for the new toy.

Sources: Chicago Tribune, CNN, CBS Evening News, Fortune, and other news sources.

 

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UPS Drones Take to the Sky

Are drones finally ready for prime time? Can they deliver the goods? And how does this change delivery services around the globe?

We’re about to find out the answers to some of those questions as UPS recently announced that its drone airline, UPS Flight Forward, has received FAA certification to operate a drone airline. The service will initially support medical packages at hospital campuses around the country. The UPS drone has been in test mode for the past year at the WakeMed campus in Raleigh, N.C., where is has been delivering packages such as tissues and blood samples to different buildings on the campus.

UPS is not the first company to use drones to deliver medical supplies. Other companies outside of the U.S. have been using drones to deliver medical supplies such as vaccines in difficult to reach areas. Healthcare operations (and patients) directly benefit from shorter in-transit times. The FAA certification allows UPS to fly an unlimited number of drones with remote operators in command. The certification also allows for cargo to exceed 55 pounds and fly at night.

Let’s fly!

Group Activities and Discussion Questions:

  1. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  2. Review UPS drone service.
  3. Show UPS drone video: https://youtu.be/xx9_6OyjJrQ
  4. The detailed business news announcement is available at: https://pressroom.ups.com/pressroom/ContentDetailsViewer.page?ConceptType=PressReleases&id=1569933965476-404
  5. Who are UPS’s competitors? What are their strengths and weaknesses?
  6. Divide students into teams and have each team develop a positioning map for UPS’s new Flight Forward drone service.
  7. Have each team draw their map on the board.
  8. Debrief exercise.

Sources: Wall Street Journal, New York Times, The Verge, Forbes, other news sources

 

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Gender-neutral Dolls for Creating Your Own World

Barbie dolls have been around for 60 years and have mirrored many of the changes in culture and society. Barbie has been a politician, actress, musician, doctor, nurse, astronaut, and more. But there is a point where no matter how many changes Barbie goes through, she will always be seen as the iconic Barbie doll, and that doll does not reflect how many children view themselves and their world.

Today’s society increasingly is rejecting labels and embracing diversity. Mattel’s new line of dolls – the Creatable World doll – is still high-fashion, but the dolls reject labels and invite everyone to play. The dolls are designed as gender-neutral and can therefore be dressed and accessorized to adopt to many types of children – male, female, transgender, gender-fluid, and non-binary. In other words, the Creatable World dolls can be turned into virtually every different child’s gender and appearance.

The dolls look like a 7-year old child and have makeup-free, polished faces. There are various wigs, accessories, and clothing wardrobes. Dolls come with versatile pieces of clothing that give kids the freedom to make the characters whoever they want them to be. The dolls give kids a blank canvas with which they can create their own characters. Mattel uses the hashtag #AllWelcome to encourage a world where everyone is invited to play.

What are you waiting for? Let’s play!

Group Activities and Discussion Questions:

  1. Divide students into groups. Have each group 10 of their all-time favorite toys.
  2. Build the list of toys on the board and challenge students to examine the list.
  3. Are these toys gender-neutral, or are they directed at boys or girls only?
  4. Discuss with students how toys can reflect society and cultures.
  5. Show the video: https://youtu.be/-hGu4hPSNXI
  6. View the dolls at Mattel: https://www.mattel.com/en-us/creatable-world
  7. What other toys could use this approach?
  8. How should Mattel market the new dolls?

Sources: Lee, C. S. (26 September 2019). Mattel releases line of gender-neutral Creatable World Dolls. Advertising Age.

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