Meal Kits Rebound

Meal kits have been around for a number of years. When they first launched, the novelty and ease of use quickly drove the subscriptions up. But sales plateaued as competitors proliferated and differentiation between companies was missing. After all, how many meal subscriptions does a household need? The cost of the first sale was high, and competitors all seemed to be trying to reach the same target market. Growth stalled.

But, the coronavirus pandemic is changing the dynamics of the market once again. With more people staying at home, restaurants closed, and fear of the virus in crowded places such as supermarkets, meal kits are primed for a resurgence. According to Nielsen Research, consumer spending on meal kits in April of this year is nearly double the level from the same period a year ago.

Restaurants also are getting in on the action with Panera Break readying a launch of its own make-your-own salad and sandwich kits. It is being joined by other dining chains such as Denny’s, Chick-fil-A, Shake Shack, and others. Doing an Internet search for “meal subscription boxes” brings up dozens of options for meal and snack subscriptions!

Environmental conditions have a big impact.

Group Activities and Discussion Questions:

  1. Discuss the importance of environmental scanning in marketing.
  2. What are the environmental factors that are impacting the meal kit industry?
  3. How can meal kit companies use this information to retain and grow their customer base?
  4. Divide students into team. Have each team research one of the following meal kit companies, or another of their choosing:

Hello Fresh: https://www.hellofresh.com/

Home Chef: https://www.homechef.com/

Sun Basket: https://sunbasket.com/

Blue Apron: https://www.blueapron.com/

Freshly: https://www.freshly.com/

  1. How are these companies different? How are they similar? What is the value offered by each company?
  2. Have students build a SWOT analysis chart for the company.

Source: Wall Street Journal; other news sources

Leave a comment

Filed under Classroom Activities

Handle With Care

You probably know this saying – “Necessity is the mother of invention.” And if ever the world needed new inventions, it’s now!

In this time of quarantine during the global Covid-19 pandemic, people around the world worry about infection on a daily basis. Even during stay-at-home restrictions, we still need to venture out to buy supplies. Routine trips to the stores usually involve the need to touch handles, and that make us worry about the transmission of virus via surfaces. Sure, we can wear gloves, but door-handles in public places can facilitate the spread of contagions.

Clean-energy company Fortum in Finland has created a new door-handle that can be used with arms (instead of germy hands). It is a door-handle supplement that attaches to existing door-handles and lets people open the door with a sleeved arm instead of a hand. Made of recycled plastic, Fortum Vipu is intended to help prevent the spread of disease. (The name ‘Vipu’ is short for ‘virus protection unit’.)

The devices are made from a recycled plastics material called Fortum Circo and are produced using 3D printing. The company is now testing the handles in a real retail environment in grocery stores in Finland. If all goes as planned, production can be quickly expanded. The data and feedback gained from the trial will be used to further the design and innovation of devices.

Inventions – keep it up!

Group Activities and Discussion Questions:

  1. Discuss the various concerns that students have about transmission of virus.
  2. What are the ways in which stores are combatting the spread of virus and ensuring the safety of customers?
  3. Show the video of the door-handle attachment: https://youtu.be/2fuTMAoli0g
  4. The Website can be viewed for more details: https://www.fortum.com/vipu/
  5. How can this device be used in other environments?
  6. Divide students into teams. Have each team brainstorm a solution to a common problem such as contaminated door-handles.
  7. Teams can also do research about other solutions to this problem.

Source: Ad Week

 

Leave a comment

Filed under Classroom Activities

Celebrating Everyday Heroes

We tend to think of heroes as extraordinary people who can fly through the skies, leap tall buildings, and vanquish evil doers. That is still true. However, given the difficult times today dealing with the coronavirus, we can see heroes wherever we look – people who risk their lives in the service of others during this global pandemic. The ordinary things that we once took for granted now deserve extra respect and thanks; to the health care providers who risk infection, to the delivery truck drivers, and grocery store employees who interact with us every day to make sure we have the food and supplies we need.

To honor these everyday heroes who support us, Mattel and Fisher-Price have launched a special edition collection of 16 action figures that commemorate doctors, nurses, EMTs, delivery drivers, and  a five-figure Little People Community Champions set that also include grocery workers. These are our neighbors and friends who keep our communities up and running. The action figures are part of a campaign named #ThankYouHeroes and the proceeds go to #FirstRepondersFirst initiative created to support first responders.

Mattel is also producing face shields and masks, plus has donated toys to nonprofit partners around the world, and launched the ‘Mattel Playroom’ as an online resource for caregivers to help keep children entertained at home.

Celebrate the heroes in your life.

Group Activities and Discussion Questions:

  1. Discuss the various ways in companies can take actions to improve their social responsibility in the pandemic.
  2. Show a video of the new product line: https://youtu.be/kC9NnIRRUjQ
  3. View Mattel’s Website: https://www.mattel.com/en-us/playroom-thankyouheroes?icid=plp_body-1_aspot_thank-you-heroes_p1
  4. Divide students into teams. Have students search the Internet for examples of how companies are responding to virus and helping to prevent illness and protect workers.
  5. What additional ideas do students have for companies to help communities?

Source: Ad Week; CBS News; CNN; additional news sources

Leave a comment

Filed under Classroom Activities