Marketing
15th Edition
By Roger Kerin and Steven Hartley
ISBN10: 1260260364
ISBN13: 9781260260366
Copyright: 2021
ISBN13: 9781260260366
Copyright: 2021
Engagement. Leadership. Innovation.
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
