Tag Archives: Product innovation

Movies and Music for Cats and Dogs

Worried that your pet doesn’t get enough stimulation when you are gone during the day? Does your cat or dog just sleep the day away, seem bored or anxious? Then pet TV and music might be just what Spot and Kitty need.

Yes, there are now movies and special music playlists, plus audio books, just for the pets in our lives. Even pet owners seem transfixed by the new services; both humans and pets seem to find it meditative and calming.

Some of the offerings include:

  • Amazon Prime has a number of streaming videos that feature birds, squirrels, and other creatures in their outdoor habitats. The sounds and motion make it seem that it is all happening just outside our windows.
  • Audible collaborated with famed “dog whisperer” Cesar Millan to highlight books for dog listening.
  • Spotify has playlists created just for dogs, cats, and owners, as well as My Dog’s Favourite Podcast. Spotify also offers music for iguana, hamsters, and birds.
  • DogTV offers a subscription streaming service developed specifically for a dog’s sight (color) and hearing (no startling sounds).
  • And, don’t forget about YouTube which hosts thousands of videos that may appeal to pets.

By all accounts, the pet products industry is growing by leaps and bounds, accounting for an estimated $70+ billion in purchases of toys, food, and supplies last year in the U.S.

Rock on!

Group Activities and Discussion Questions:

  1. Poll students: Who has pets? Do these pets watch TV or listen to music?
  2. Divide students into teams – include pet owners in each team. List the items that are purchased for pets during the year.
  3. Show pet video/music sites:
  1. Assign each team one of the above sites to examine.
  2. How should these be marketed to pet owners?

Source: Advertising Age; New York Times

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Interested in the Future? Check out CES.

The Consumer Electronics Show (CES) is one of the largest and most influential showcases in the United States for introducing innovative products from around the globe. At this year’s show in Las Vegas, CES included more than 20,000 new products from 4,400 companies. A diverse group of companies included manufacturing, transportation, entertainment, robotics, automotive, consumer goods, and more. (The show is produced by the Consumer Technology Association which represents the $401 billion U.S. consumer technology industry.)

CES was held in January and hosted 175 thousand attendees who viewed products from 4,400 different exhibitors in categories such as 3D printing, gaming, robotics, sports, drones, fitness, health and wellness, retailing, wearables, and a variety of other product groupings. CES regularly announces thousands of new products, including many that we all know and use today.

This year’s show provided looks at products in the marketplace as well as products-yet-to-be-launched in categories including:

  • Artificial intelligence
  • 5G and mobile connectivity
  • Food and CPG companies
  • Health care technology
  • Smart cities
  • Home sensors and technology
  • Travel and tourism
  • Transportation and vehicle technology
  • And lots of robots!

It’s hard to pick a favorite product from the show. What’s your favorite innovation from CES?

Group Activities and Discussion Questions:

  1. Discuss the purpose of CES show and how innovation fits into it.
  2. Also discuss the use of trade shows and exhibits as part of a marketing plan.
  3. Show a summary video about CES from the Wall Street Journal: https://graphics.wsj.com/image-grid/ces-2020/?mod=djem10point
  4. Additional summary videos can be found on YouTube: https://youtu.be/YvRP_Y1WDxw
  5. View the CES Web site: https://www.ces.tech/
  6. Divide students into teams. Have each team select a product featured at CES.
  7. Instruct students to research the products online, and define a target market for the product.
  8. Which ones do they think will be winners in the marketplace?

Source:  C/NET; TechRadar.com; Wall Street Journal; other news sources

 

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Amazon’s Echo Glasses Frames

Does it seem like there are more wearable devices than ever in the marketplace? Well, get used to it. Already there are headphones, ear buds, jackets – there is a lot, and it doesn’t appear to be slowing down any time soon. One of the latest wearable device are the new Echo Frames smart glasses from Amazon, with always-on Alexa voice control.

The glass frames gives the wearer hand-free access to the Alexa services at any time. Alexa – Amazon’s digital assistant – can answer questions, take reminders, and even operate smart home gadgets. The frames let the wearer interact with Alexa, listen to music, podcasts, and more. The frames are controlled by swiping along the earpiece and microphones can be shut off on command. The sound is subtle; only the wearer can hear the Alexa replies.

Priced at $179.99, the frames can be customized with subscription lenses at any optometrist outlet. They currently work only with Android phones; no word on connecting to iPhones at a future time.

If you remember the Google Glass, one of the criticisms was the display with cameras. These Echo frames do not have that capability and there are no cameras.

Now our glasses not only help us see better, they also can cooperate and provide additional functions. How is your vision?

Group Activities and Discussion Questions:

  1. Discuss the impact of wearables, including smart glasses.
  2. Show the Amazon Echo frames: https://www.amazon.com/dp/B01G62GWS4/ref=sxts_snpl_1_0_cb5e5e76-63c9-4995-ba6c-9e5dc465d041?pd_rd_w=96hzn&pf_rd_p=cb5e5e76-63c9-4995-ba6c-9e5dc465d041&pf_rd_r=DVD6DZKRH8TCMHNGS97B&pd_rd_r=2515e17b-55cd-4dd3-8278-8dabcc07c7ae&pd_rd_wg=eioFb&qid=1571077129
  3. Show video: https://youtu.be/gmVgPF4ofsE
  4. What are the opinions of the students about this device?
  5. Discuss the importance of clearly defining a target market.
  6. For the Echo frames product, what is the target market?
  7. Divide students into teams and have each team develop a profile of a target market for the product. Include demographics, psychographics, behaviors, values, attitudes, etc.
  8. Based on the target market profile, what makes this product unique for these customers?
  9. How should the product be marketed to this target market segment?

Source: Amazon.com; Smith, D. (8 October 2019). Amazon Echo frames – here’s what you didn’t know about Amazon’s new smart glasses. C/NET.

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