Tag Archives: Pets

Movies and Music for Cats and Dogs

Worried that your pet doesn’t get enough stimulation when you are gone during the day? Does your cat or dog just sleep the day away, seem bored or anxious? Then pet TV and music might be just what Spot and Kitty need.

Yes, there are now movies and special music playlists, plus audio books, just for the pets in our lives. Even pet owners seem transfixed by the new services; both humans and pets seem to find it meditative and calming.

Some of the offerings include:

  • Amazon Prime has a number of streaming videos that feature birds, squirrels, and other creatures in their outdoor habitats. The sounds and motion make it seem that it is all happening just outside our windows.
  • Audible collaborated with famed “dog whisperer” Cesar Millan to highlight books for dog listening.
  • Spotify has playlists created just for dogs, cats, and owners, as well as My Dog’s Favourite Podcast. Spotify also offers music for iguana, hamsters, and birds.
  • DogTV offers a subscription streaming service developed specifically for a dog’s sight (color) and hearing (no startling sounds).
  • And, don’t forget about YouTube which hosts thousands of videos that may appeal to pets.

By all accounts, the pet products industry is growing by leaps and bounds, accounting for an estimated $70+ billion in purchases of toys, food, and supplies last year in the U.S.

Rock on!

Group Activities and Discussion Questions:

  1. Poll students: Who has pets? Do these pets watch TV or listen to music?
  2. Divide students into teams – include pet owners in each team. List the items that are purchased for pets during the year.
  3. Show pet video/music sites:
  1. Assign each team one of the above sites to examine.
  2. How should these be marketed to pet owners?

Source: Advertising Age; New York Times

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The World’s Most Expensive Pigeon!

Determining the right price for a product or service is not always easy. Organizations need to determine the strategy that is best for meeting its objectives. Does the organization want to establish a beach-head and gain market share, or reach the elite purchasers? Pricing strategies include demand-oriented, cost-oriented, profit-oriented, and competition-oriented approaches. Within these various approaches are price models that include skimming, penetration, luxury, bundling, price-lining, return-on-investment, and more. And finally, do not discount the strong appeal used with psychological pricing.

All these strategies are interesting, but how does one apply them to a unique product such as a rare Stradivari viola made in the 1700s? Or a prized Belgian racing pigeon? In the case of the Stradivari, the auction price starts at $45 million. For the pigeon (named Armando) the auction price rose to $1.4 million in approximately and hour as two Chinese buyers kept increasing their competing bids trying to obtain the world’s fastest pigeon! Armando is believed to be the most expensive bird ever to be sold at auction. The attraction to the Chinese buyer was likely due to the sport of pigeon racing becoming more popular among the countries elite.

So, next time you see a pigeon sitting on a statue on the park, consider how valuable the little guy might be.

Group Activities and Discussion Questions:

  1. As class begins, poll students about pets and pricing. Ask who has a pet and how much they paid. Ask other students if they were going to buy an animal, how much would they consider spending?
  2. Show a video about the Belgian pigeon: https://www.youtube.com/watch?v=Z2SwXWV5Rec
  3. The auction site (with additional video) can be found at: https://www.pipa.be/en/newsandarticles/reports/armando-joel-verschoots-record-breaking-pigeon-video
  4. Discuss pricing strategies (e.g., demand-oriented, cost-oriented, profit-oriented, competition-oriented, etc.).
  5. Divide students into teams. Have each team select a different price approach and determine a SMART objective for the approach.
  6. Next, have students use their selected price model to determine prices for the ordinary products (e.g., milk, gas, eggs, etc.), shopping products (e.g., shoes, jackets, etc.), and luxury items (e.g., Tiffany, Louis Vitton), and rare (e.g., Tibetan Mastiff, Stradivari viola).

Source:  Belinger, J. (19 March, 2019). Chinese buyer bids record $1.4 million for racing pigeon. CNN

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Lighted Dog Leash

Pet products are a significant and growing market in the United States. According to American Pet Products Association, nearly $70 billion was spent on pet products in 2017, with $29-$30 billion on pet food and more than $15 billion spent on supplies and medicine. Pet owners love their animals and will continue to purchase premium products and services. And, while some pets may be low maintenance, dogs need to be walked outside every day no matter the time of day, which can be a problem in bad weather or in poor light.

This brings up a problem for dog owners who need to walk their pets early in the morning or late in the evening when the light is low – cars can’t easily see the walkers, leaving owners stressed and increasing the possibility of injury by cars. So, what’s an owner to do? Some solutions are light-reflection vests and collars, flashlights, and head lamps. But that isn’t enough to be visible from a distance. Enter: Nitey Leash.

Nitey Leash is a five-foot long leash that is illuminated from end-to-end using fiber optics and LED technology. The leash is battery operated, visible for a quarter mile, and can hold dogs up to 150 pounds. Dogs and walkers are clearly lit and can easily be seen by cars. The product was developed to solve a personal problem when a friend of the inventor was nearly hit by a car! The leash comes in three colors (blue, green, and pink) and either flashes or has a solid glow. Nitely Leash is priced at $24.95.

See you on the nightly walk!

Group Activities and Discussion Questions:

  1. While the buying process may vary slightly for different products and target markets, the basic 5-step process remains the same: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
  2. Poll students: Who has a dog? What are their concerns when walking the dog at night?
  3. Show the Nitey Leash Web site and video of the product: https://www.niteyleash.com/
  4. For the Nitey Leash product, have students work on the actions taken in each of the five steps.
  5. Consider assigning different student groups to work on different target markets. Then the process for the different target markets can be compared and contrasted.
  6. Debrief the exercise.

Source:  Minneapolis Star Tribune, Oprah Magazine, Real Simple Magazine

 

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