Tag Archives: marketing

YouTube Rewind for 2018!

No year-end review of social trends in 2018 would be complete without reflecting on the last 12 months, and watching the top trending videos of 2018 on YouTube.

Some of the top trends of 2018 have a short impact on society and trends, but many others have longer-lasting implications for companies and marketers. Among the most popular trends:

  • Fortnite – one of the year’s most popular video games rose to #2 in watch time and views globally.
  • Kylie Jenner revealed her pregnancy and the video became the #1 trending video of the year with more than 75 million views.
  • SpaceX had 2.3 million people who watched its live stream of launching, and landing its rocket.
  • The royal wedding’s live stream generated more than 11 million live views, setting a single day record in 2018.
  • FIFA World Cup was one of the biggest global sporting events and the videos generated more than 300 million hours of watch time.

View these videos and consider the social trends that they started and the implications for marketing. Are these a preview of future trends, or have they already become passé?

What will 2019 hold for marketers?

Group Activities and Discussion Questions:

  1. Discuss YouTube’s appeal to viewers. Poll students: What do they watch, and why?
  2. Show Web site: https://rewind.youtube/
  1. A list of top trending videos in multiple categories can be found at https://rewind.youtube/top-videos.
  2. Assign student teams to one of the categories of videos.
  3. Give each team 5 – 10 minutes to pick out what they consider to be the video that most influenced consumer trends in 2018.
  4. Next, have each team brainstorm on how to expand from the lifecycle of the trend.
  5. Debrief assignment by showing the top video from each category.

Source: YouTube

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Flippy the Robot Works the Kitchen

It can hard to find restaurant workers lately, particularly for fast-food chains where the jobs can be long, hot, and greasy. One of the more thankless jobs is probably flipping burgers and fries. It’s boring, repetitive, and carries an everyday risk of burns from hot oils. But now, CaliBurger (California) has deployed a robotic assistant to flip burgers and fries. The robotic arm, aptly named “Flippy,” is the product of Miso Robotics in Pasadena.

Flippy is billed as the world’s first autonomous robotic kitchen assistant that can learn from its surroundings. It can work a grill or fryer, cooks perfectly and consistently every time, collaborates with kitchen staff, and is OSHA safety-compliant. Now ‘employed’ by CaliBurger, the company plans to launch 50 more Flippys at additional locations. Flippy can make 300 burgers a day, all without burns or complaints for additional break times!

Flippy’s role hasn’t been an easy one. Similar to many human workers, Flippy was ‘fired’ in the spring and had to be retrained to work better with humans. Flippy has been a popular draw for the restaurant though; they have been overwhelmed by the response by customers who want to see Flippy in action. The robotic arm isn’t cheap though. Flippy costs between $60,000 – $100,000.

But then again, Flippy never asks for a day off!

Group Activities and Discussion Questions:

  1. Poll students: Who was worked at a fast-food restaurant? What was the experience like for them?
  2. View videos at Miso Robotics: https://misorobotics.com/
  3. View CaliBurger: https://caliburger.com/in-the-news
  4. Review the buying process for organizations.
  5. For Miso Robotics have students work on the actions taken in each of the five steps.
  6. Consider assigning different student groups to work on different target markets. Then the process for the different target markets can be compared and contrasted.
  7. Debrief the exercise.

Source:  Wall Street Journal, Forbes, USA Today, other sources

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Lighted Dog Leash

Pet products are a significant and growing market in the United States. According to American Pet Products Association, nearly $70 billion was spent on pet products in 2017, with $29-$30 billion on pet food and more than $15 billion spent on supplies and medicine. Pet owners love their animals and will continue to purchase premium products and services. And, while some pets may be low maintenance, dogs need to be walked outside every day no matter the time of day, which can be a problem in bad weather or in poor light.

This brings up a problem for dog owners who need to walk their pets early in the morning or late in the evening when the light is low – cars can’t easily see the walkers, leaving owners stressed and increasing the possibility of injury by cars. So, what’s an owner to do? Some solutions are light-reflection vests and collars, flashlights, and head lamps. But that isn’t enough to be visible from a distance. Enter: Nitey Leash.

Nitey Leash is a five-foot long leash that is illuminated from end-to-end using fiber optics and LED technology. The leash is battery operated, visible for a quarter mile, and can hold dogs up to 150 pounds. Dogs and walkers are clearly lit and can easily be seen by cars. The product was developed to solve a personal problem when a friend of the inventor was nearly hit by a car! The leash comes in three colors (blue, green, and pink) and either flashes or has a solid glow. Nitely Leash is priced at $24.95.

See you on the nightly walk!

Group Activities and Discussion Questions:

  1. While the buying process may vary slightly for different products and target markets, the basic 5-step process remains the same: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
  2. Poll students: Who has a dog? What are their concerns when walking the dog at night?
  3. Show the Nitey Leash Web site and video of the product: https://www.niteyleash.com/
  4. For the Nitey Leash product, have students work on the actions taken in each of the five steps.
  5. Consider assigning different student groups to work on different target markets. Then the process for the different target markets can be compared and contrasted.
  6. Debrief the exercise.

Source:  Minneapolis Star Tribune, Oprah Magazine, Real Simple Magazine

 

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