Tag Archives: entertainment

The Joy of Books (for kids)!

Remember when one of the joys of being a kid was getting a box delivered to you that was filled with surprises? Even when the box contained books?! I remember it and the pleasure that reading brought (and still brings) to my life. When kids read, new worlds open up to them. And, building a love of reading early can lead to a life-time love of reading and learning.

In a new service geared to young readers, Amazon is starting a new service to send a monthly box of books to kids based on their ages and interests. The Prime Book Box service uses the tag line “The Love of Reading, Delivered” and delivers a curated box of books every one, two, or three months. The service is priced at $22.99 per box, an estimated 35% discount from the cumulative list prices.

Books can be selected for various age groups: Baby to two year olds, three to five year olds, six to eight year olds, and nine to 12 year olds. Each box contains either two hardcover books or four board books. The selection may include classic books as well as new books selected by the editors, and customers have options to swap out books and substitute from a selected alternative list. The service also takes into account a customer’s purchase history in order to avoid sending a book that you had previously purchased on Amazon.

Reading and getting surprises in the mail – it makes kids happy!

Group Activities and Discussion Questions:

  1. Discuss the power of reading for kids.
  2. Poll students: What do they remember about getting books as a kid? What were some of their favorite books?
  3. Show Amazon’s Prime Book Box service to class: https://www.amazon.com/dp/B072J4QS9F
  4. Pricing is usually a complex topic. Discuss the six steps for pricing (determining objectives, estimating demand, determining cost/profit relationships, select price level, set list price, and make adjustments).
  5. Discuss the various pricing models in class: demand-oriented, cost-oriented, profit-oriented, and competition-oriented.
  6. Which strategy is Amazon using for the new service?
  7. Will this be effective?

Source: Brandchannel.com, other news sources

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NBA Store is Sensory-Inclusive

When we think about NBA basketball games, or virtually anything that is sports-related, loud noises and bright lights immediately hit us – right between the eyes and ears. The excitement and crowds are definitely part of the atmosphere and usually helps get energy levels up. But that level of noise and light isn’t always a good thing. If someone is prone to overstimulation due to autism, PTSD, dementia or other sensory-processing disorders, overstimulation could cause a meltdown and panic or anxiety attack. It’s not just sports games; even crowded stores can bring on panic attacks. This was the concern driving the design of the newly opened NBA store in New York City.

In order to be more inclusive and assist those sensory sensitive fans, the NBA’s flagship store in New York City has become the first sensory-inclusive retail store in the world. To do this, the NBA partnered with KultureCity, a nonprofit that works to help make public spaces become more sensory-inclusive. The new NBA store offers bags containing fidget spinners, weighted lap pads, and noise-cancelling headphones to those individuals who may need them. In addition, the NBA store staff is trained to better understand, interact with, and identify visitors who may need assistance during shopping.

The NBA’s initiatives go beyond the store. There are now 14 NBA arenas equipped for the fans who need additional attention to deal with sensory needs. Four of the arenas have dedicated quiet sensory rooms to help fans. The objective of the programs is to enable the NBA to be fully inclusive and accessible to all.

Inclusion – it’s a good move on the court, and in the store.

Group Activities and Discussion Questions:

  1. Poll students: Do they know someone who has sensory challenges and needs?
  2. Show a video highlighting the new store: https://youtu.be/zchmSWP1630
  3. Show a video about how one arena helps sensory challenged guests: https://youtu.be/3QRQKhGz6_4
  4. Also show the KultureCity Web site: https://www.kulturecity.org/
  5. Are there other venues or locations that could benefit from this approach?
  6. How should the NBA market this initiative?

Source:  Martin, B. (2 April, 2018). NBA store in New York becomes world’s first sensory-inclusive retail store. NBA.com.

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Was The Force with You? Columbia’s Star Wars Jackets

The newest movie in the Star Wars franchise is now in theaters and fans can’t get enough of the series of popular movies, or the Star Wars’- related products. The products are flying off the shelves as if they were under control of The Force. We are particularly sad to report that Columbia’s exclusive Star Wars-themed Echo Base outerwear collection sold out within minutes after its release! (Cross that one off your Christmas shopping list.)

Columbia released three jackets based on those worn by Luke, Leia, and Han while on the icy planet of Hoth. Luke’s jacket was designed to be “warmer than a tauntaun.” Han’s jacket reminds us to “Never tell me the odds.” And with Leia’s jacket, “May the force be with you.”

The company made only 1,980 coats (Get it? 1980 was the year of The Empire Strikes Back release) and they sold out online almost immediately, with very few left in stores. According to Columbia, the Luke jacket sold out in 5 minutes 22 seconds; the Han parka in 6 minutes 23 seconds; and the Leia jacket in 7 minutes 05 seconds. Not quite hyper-drive speed, but pretty darn fast nonetheless.

Columbia said the jackets were “built to withstand freezing temperatures on Hoth or other galaxies closer to home.” Unfortunately for fans, there are no plans to create more jackets.

Never underestimate the power of The Force, or a limited release.

Group Activities and Discussion Questions:

  1. Discuss the power of entertainment for marketing products.
  2. Poll students. What products related to movies or shows can they recall? Have they bought any of these?
  3. Show Columbia’s Star Wars-themed site: https://www.columbia.com/starwars/
  4. Discuss why the product sold out so quickly? Who was the target market? What role did exclusivity play in the sales?
  5. Should Columbia make more of the jackets?

Source:  Griner, D. (2017, Dec. 8). Columbia created a line of Empire Strikes Back’ jackets and sold out in minutes. Adweek.

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