William Rudelius is a professor at the University of Minnesota. He holds a BS degree in Mechanical Engineering from the University of Wisconsin and an MBA in Marketing and Ph.D. In Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has served as a communications officer in the U.S. Air Force, worked as an engineer in jet engine and aerospace departments of General Electric, directed an economic analysis section of a contract research center, and taught marketing at the University of Minnesota-Twin Cities, and the University of St. Thomas in Minnesota.
Professor Rudelius has co-authored five books, including Marketing, Eleventh Edition. Besides a Canadian edition, Professor Rudelius has worked actively in developing adaptations of Marketing in Polish, Russian, Spanish, Portuguese, and French. Chinese and Ukrainian editions will appear shortly. His articles have appeared in various academic journals, including the Journal of Marketing, Sloan Management Review, Harvard Business Review, and Business Horizons. Professor Rudelius’ research interests include new product development, market segmentation and analysis, and high-technology startups. During the past 15 years, he has taught extensively in nine European countries from France to Bulgaria, Poland, and Russia. Professor Rudelius serves on the board of directors for several business and non-profit organizations.