Marketing 14e



Marketing14th Edition

By Roger Kerin and Steven Hartley
Copyright: 2019

* Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

* This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions.

* A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses, marketing professionals, help students personalize marketing and identify possible career interests.