Marketing14th Edition
By Roger Kerin and Steven Hartley
Copyright: 2019
* Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
* This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions.
* A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses, marketing professionals, help students personalize marketing and identify possible career interests.
