Tag Archives: Food

Please, Blow into the Bag

tostios

In a unique package that can analyze breath, Tostitos is collaborating with Uber, Mothers Against Drunk Driving (MADD), and Tennessee Titans’ pro football player Delanie Walker. An estimated 70% of accidents on Super Bowl game day are alcohol-related. The social responsibility campaign is aimed at Super Bowl watchers to help them get home safely using a “party safe” Tostitos bag. (Walker’s aunt and uncle were killed in a drunk driving accident when he was playing in the 2013 Super Bowl for the 49ers.)

How does it work? When someone breathes into the bag, it can detect alcohol on their breath and then summon an Uber ride to get the customer home safely. If you’re ok to drive, the bag lights up green. But if you shouldn’t be driving, the bag flashes a red steering wheel with the message “Don’t drink & drive.” The party safe bag also offers a $10 discount on the ride home.

While the package isn’t commercially available for public purchase yet, it should be. As Walker stated in the video, “have a game plan for the big game.”

Group Activities and Discussion Questions:

  1. Discuss how companies can help promote safety and social responsibilities. What are some of the campaigns that students have seen?
  2. Pose a question to students: Do they have knowledge of someone (perhaps themselves) who should not have been driving at some time? What are the responsibilities of friends, bars, restaurants, and companies to provide safety?
  3. Show the Tostitos site and video: https://www.thatshowweparty.com/#intro
  4. What do students think about this?
  5. Divide students into teams. Have each team brainstorm about other products and brands that could build social responsibility campaigns such as this one.

Source: Brandchannel.com, USA Today    

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Amazon Go – The New Corner Grocery Store

amazon

Amazon is taking on another new aspect of the retail industry – the corner grocery store. Ok, it’s not exactly the corner store, but it is a store where consumers walk in, grab what they need, and then leave without going through any checkout lines. Yep, that’s right – no lines, no checkouts, and no registers.

The 1,800 square foot concept store in Seattle uses an Amazon Go app combined with technology the company calls “Just Walk Out.” Whatever item the customer picks up is automatically entered into a virtual shopping cart. If he changes his mind – no problem, the item is deleted from the virtual cart automatically when it is placed back on the shelf. When he leaves the store, the cart is added up and the amount is placed on his Amazon account with the receipt is sent directly to the app.

The store is currently only open to Amazon employees, but the company plans to open the store to the public early this year.

Amazon Go gives new meaning to the phrase “grab and go.” What’s in your basket?

Group Activities and Discussion Questions:

  1. Discuss product positioning and perceptual maps.
  2. Show the video of Amazon Go store in Seattle:

https://www.amazon.com/b?node=16008589011

  1. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  2. Review Amazon Go. What companies and stores are competitors?
  3. Divide students into teams and have each team develop a positioning map for Amazon Go.
  4. Have each team draw their map on the board.
  5. Debrief exercise.

Source: New York Times, Wall Street Journal, other news sources    

 

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World’s First Pizza Delivery by Drone

pizza

The journey of a new service from the concept stage to commercialization can be a long road, and one that is usually littered with potholes and obstacles. Such has been the path for commercialization of drones to be used for deliveries. Although there have been a number of drone versions and tests by different companies, none have yet been able to take the final step as countries develop regulations for safe commercial drone flights.

However, Domino’s Pizza in New Zealand can now boast that it has now completed the world’s first pizza delivery by drone! New Zealand Domino’s partnered with Flirtey, an independent drone delivery service company. Flirtey has partnered with companies and agencies in various countries to promote the use of drones for deliveries of items such as food, medicine, first aid, and more.

The companies worked together for several months to develop a process for getting hot pizza delivered to a customer’s door. Using autonomous GPS drones, the target time to get pizzas to the door is 10 minutes, bypassing traffic, road construction and more.

How many pizzas would you like delivered?

Group Activities and Discussion Questions:

  1. Discuss drone commercialization with the class.
  2. Show the Domino’s delivery video:

https://youtu.be/jvlMvErIv4g

  1. View the Domino’s press release with additional information about the project:

https://www.dominos.com.au/inside-dominos/media/november-2016-pizza-by-drone-a-reality-with-world-first-customer-deliveries-in-new-zealand

  1. Also view Flirtey’s Web site to review its business model:

https://youtu.be/jvlMvErIv4g

  1. Discuss the components of an environmental scan: social trends, economics, technology, competition, and laws.
  2. Divide students into teams. Have each team complete an environmental scan for using drones in business.

Source: Brandchannel.com

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