Tag Archives: Food

Pizza Baby Registry

After the wedding, come the babies, right? Perhaps not always that way, but this is certainly the case for Domino’s Pizza. Nine months ago (!) the company started a wedding registry for guests who want to give the happy couple pizza parties and party food. Now that the wedding festivities are over, Domino’s still wants to remain involved in the new couple’s life by offering an online baby registry through Gugu Guru.

The new parents-in-waiting can create their own baby gift registry for Domino’s pizza, foods, and gifts, including:

  • Hormonal and Hangry pizza
  • The Gender Reveal pizza
  • Pregnancy food pack
  • ‘Dadchelor’ Party food
  • Baby goods such as onesies, mugs, tumblers, shirts (Pizza for Two), and more…

And for a limited time, Domino’s also has a big contest give-away for new parents to win pizza for a year, plus a line of baby and parent gifts.

What were you expecting?

Group Activities and Discussion Questions:

  1. Discuss pizza delivery in general.
  2. In which stage of the product life cycle is pizza delivery?
  3. Show the Domino’s baby registry: http://www.dominosbabyregistry.com/
  4. A brief video can be viewed at: https://youtu.be/N6eeNUQvPqc
  5. Next, divide students into teams.
  6. Have each team select a product or service that is in the mature stage of the product life cycle. What can be done to extend the life cycle and increase sales?

Source:  Domino’s Pizza (2017, Nov. 29)

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Cereal Cafes

Remember when Mom would tell you that breakfast is the most important meal of the day? Did you ignore her? You shouldn’t have, because, well, she’s right. And, now breakfast at cereal cafes can be eaten at all times of the day, all around the world. Whether you are hungry in New York, London, Paris, Madrid, Berlin, Lisbon, Dubai, or other places across the globe, odds are that you can locate a café that sells American breakfast cereals.

In the past few years, there are dozens of cafes that specialize in selling cereal for a price between $3.00 and $9.00 a bowl. The cafes usual offer dozens of different brands, fruits, candy topping, syrups, different kinds of milk, and more. This is way more than the average American is used to seeing in their home kitchens!

At Pop Cereal Café (Lisbon), a popular cereal combination bowl has a mix of Froot Loops, Rice Krispies, mini marshmallows, dried strawberries, topped with strawberry syrup, waffle cookie, and a scoop of vanilla ice cream. Yum.

No word on how long the sugar rush lasts though.

Group Activities and Discussion Questions:

  1. Discuss the importance of clearly defining a target market.
  2. Show several of the cereal cafes:

http://www.cerealkillercafe.co.uk/menus/

http://kelloggsnyc.com/

http://www.cereality.com/

  1. For cereal cafes, who is the target market? Divide students into teams and have each team develop a profile of a target market. Include demographics, psychographics, behaviors, values, attitudes, etc.
  2. Next, have each team develop their own menu for a cereal café.
  3. Debrief the exercise.

Source:  Associated Press

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The Variation of Vending Machines

 

Consider the humble vending machines. They are virtually everywhere, and we do mean everywhere. We see them in stores, hallways, offices, subway stations, laundry mats, gas stations, and more. Not only are the vending machines everywhere, but they are easy to use, can take cash or cards, and consumers do not have to interact with a cashier or sales person. Easy. Fast. Convenient.

Now, how does something that is so ubiquitous become something unique? It starts with the application of the machine and the market it serves.  What is needed? Who needs it? Where and when do they need the products?

Even established brick-and-mortar stores contain vending machines. Recently, CVS Pharmacy began installing vending machines in various locations containing convenient necessities, healthy snacks, and personal care products. The vending machines are customized with offerings to fit each location, including products such as over-the-counter remedies, beauty and personal care products, vitamins, supplements, snacks, beverages, and more. The machines will be located in airports, public transit stations, office parks, and college campuses.

San Francisco-based company Bodega places small, automated machines in offices, apartments, college campuses, and more. Using an app makes it easy to reach inside the vending machine, take what is needed, and then be automatically billed.

But perhaps no location has as many vending machines as Japan, with an estimated total of 5 million machines nationwide (out of 17 million machines worldwide). They carry something for everyone – from bananas to flying fish soup!

Group Activities and Discussion Questions:

  1. Poll students: Where are vending machines? What do they buy form vending machines? Why buy from vending machines?
  2. Show Bodega’s Web site and video: https://www.bodega.ai/
  3. There are many videos of vending machines on YouTube: https://youtu.be/ZZmUuRG87sU
  4. Divide students into teams. Have each team select a market and design a vending machine to meet that market’s needs.
  5. Have each team present their concept and let the class vote on the most realistic idea.

Source: New York Times, Fast Company, Business Insider, Retail Customer Experience

 

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