Tag Archives: Food

Chobani Expands Product Line to Include New Snacks

Chobani made a name for itself years ago when it helped to launch the Greek yogurt trend in the U.S. The company is also creative when it comes to adding new products such as non-dairy and probiotic products, and products for kids. And Chobani is not resting on its laurels – the company just announced a new line of on-the-go snacks called Chobani Complete. The products are directed to shoppers who are looking for a midday snack that is healthy (and not full of sugar!).

Chobani is far from the only company looking to cash in on snacks with protein. Kind has new energy bars made with whole grains containing protein, and other snack companies such as Vita Coco are embracing the trend.

Chobani promotes its snacks as lactose-free, easy-to-digest yogurt and shakes with zero added sugar, 3 grams of fiber, 20 amino acids, and 25 grams of protein. It is available in cups, shakes, and tubs.

Chobani also takes social responsibility seriously. It has a food incubator program that helps food startups with grants and support, a mentorship program, and charitable programs promoting healthy eating for children and parents.

Ready to snack?

Group Activities and Discussion Questions:

  1. Discuss how to build and use a SWOT analysis grid: strengths, weaknesses, opportunities, and threats (internal and external factors).
  2. Show video: https://youtu.be/xDi3oVh1rEc
  3. Show Chobani’s Web site with the new products: https://www.chobani.com/products/complete/
  4. For Chobani, break students into teams and have each team build a SWOT analysis grid.
    1. Strengths: what is company good at?
    2. Weaknesses: what needs work?
    3. Opportunities: what is going on in marketplace?
    4. Threats: what should company be wary of?
  5. Based on the analysis, what are the issues and risks that might occur?

Sources: AdWeek

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Cheetos Spices Up Mac and Cheese!

Cheetos have long been a favorite snack food in America, but it has a fairly limited menu application. Or so one might have thought. After all, it’s just a snack food, right? Wrong! Cheetos is one of many companies responding to changing consumer behavior patterns brought about the coronavirus pandemic. In this case, the product is in response to a rise in home cooking and the desire for comfort foods. PepsiCo’s new product combines these two desires into “Cheetos Mac ‘N Cheese.” The new product is packaged in boxes and cups and is available in three powerful flavors: Bold & Cheesy, Flamin’ Hot, and Cheesy Jalapeno.

Cheetos Mac ‘N Cheese was already in development prior to the pandemic and was scheduled to be released in 2020. However, the company moved at an accelerated pace once consumer patterns shifted due to the pandemic.

The branding even extends to the shape of the curling pasta noodle, which mimics the corkscrew-shaped tail of brand mascot Chester the cheetah. Currently, the new food is only available from Walmart, but a national retail roll-out is anticipated in 2021. PepsiCo plans to promote the new product using multiple marketing channels including shopper marketing (in store), and strong social media.

Anyone hungry for some spicy mac and cheese?

Group Activities and Discussion Questions:

  1. Poll students: Who eats Cheetos? Who eats Mac and Cheese? Which brands?
  2. Show the Web site: https://www.cheetos.com/products/cheetos-mac-n-cheese-bold-cheesy
  3. Show a video of the new product: https://youtu.be/tcYk6tZ3zeI
  4. Does this new food change the positioning of Cheetos in the product life cycle?
  5. How does Cheetos Mac and Cheese compare with other companies?
  1. Build a product positioning map for mac and cheese dinners and show the competition.
  2. How should Cheetos promote its new product?

Source:  Ad Week

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Smart Shopping Cart – Amazon’s Dash Cart

Raise your hand if you get irritated by long lines at the supermarket checkout. Go ahead – don’t be shy! It would be very rare indeed if all shopping experiences were trouble-free. A major annoyance of shoppers is the checkout process. It should be simple and fast.

In a move intended to shake up the grocery industry, Amazon’s new Dash Carts calculate and pay the bill – meaning no need to stand in any kind of check-out line. The Dash Carts have embedded cameras, sensors, a built-in scale, and a smart display that will automatically tally the items. The smart carts will be available later this year at a planned Amazon grocery store in Los Angeles. The technology is similar to that used at Amazon Go stores with their “Just Walk Out” cashier-less technology.

The carts are easy to use and require little change in shopper behavior. Shoppers use their Amazon account information and smart phone. After entering the store, the shopper scans a QR code in the Amazon app that signs them into the cart and even loads up stored shopping lists from Alexa. The technology speeds up shopping, eliminates checkout and aims to improve the overall shopping experience.

Shop. Exit. Simple.

Group Activities and Discussion Questions:

  1. This product vividly reminds us of the famous IDEO shopping cart redesign. That video can be found at: https://youtu.be/izjhx17NuSE
  2. The original design was from 1999. Why do students think it never caught on?
  3. Show video of Amazon’s new Dash Cart: https://youtu.be/rQO9u6-KOJk
  4. What are the features similar to the IDEO redesign? Why is this design possible for today’s consumers?
  5. Discuss the purchasing process and the problems with having consumers use new innovation.
  6. Poll students: Is the Dash cart continuous innovation, dynamic innovation, or discontinuous innovation. Why?

Source:  CNET: CNN; Forbes; IMPO; TechCrunch; other news sources

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