Tag Archives: Food

New! Ruby Chocolate

We are all familiar with various chocolates – milk, dark, and white – but have you heard of “Ruby chocolate” yet? The new chocolate was developed by a Swiss chocolate maker, making it the first new natural color for chocolate since white chocolate hit the market more than 80 years ago!

Ruby chocolate has a pinkish color and a fruity flavor; it uses a special type of cocoa bean that has a natural berry flavor that has been described as both sour, yet sweet. The product is expected to help grow sales in the stagnant global chocolate market. The new flavor has been tested in various countries, including the U.S., U.K., China, and Japan. The positive response is particularly strong in China where the color red is attractive in the marketplace.

The beans used come from specific regions and countries, and the color is due to the powder which is extracted during processing. No berries or colors are added, making it the first time a natural reddish chocolate is produced.

What’s your favorite chocolate bar?

Group Activities and Discussion Questions:

  1. This article fits in nicely with the in-class activity of designing a new candy bar (Chapter 1).
  2. Divide students into teams. Assign each team a specific target market and have them develop the marketing mix for a new candy product of their choosing.
  3. Next, show Ruby chocolate: https://www.barry-callebaut.com/
  4. What target market will this appeal to, and why?
  5. Have students now revise their marketing mix to promote Ruby chocolate products.

Source:  Bloomberg News, New York Times, other news sources

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Driverless Cars Deliver Pizza

Are you hungry? Want fast delivery of pizza, but don’t want to talk to anyone? There’s a solution for that.

Domino’s and Ford have formed a partnership to use self-driving Ford Fusions equipped with sensors, electronics and software, to deliver pizza to Domino’s customers in Ann Arbor, Mich. In the next few weeks, the companies will be able to see first-hand how customers respond to the new driverless delivery technology. What happens in the final 50 feet? Do people want to go outside to take delivery? Is it taking delivery simple to understand?

The cars will have safety engineers and researchers inside to monitor activities and customers’ reactions. Customers can track the delivery car through GPS, and when the car arrives, a text message will be sent to customers about how to retrieve their pizza.

Testing automated deliveries to homes and businesses goes far beyond just pizza. Deliveries from online shopping already total in the billions of dollars, and there is even more application in the future. Need roofing materials or building supplies? What about cooked meals, or ingredients for dinner?

One big advantage of the autonomous deliveries – no tipping required!

Group Activities and Discussion Questions:

  1. Poll students: What do they have delivered to their homes now? What would they like to see delivered in the future?
  2. Show video: https://youtu.be/hANXIPxN1ME
  3. Ask for reactions. What would be their behavior for this type of delivery?
  4. What are the advantages, and disadvantages of driverless delivery?
  5. Form students into teams. Have each team develop a list of possible research questions that Ford and Domino’s would use to evaluate and revise the service.

Source:  New York Times, Associated Press, other news sources

 

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The Spotted Cheetah Restaurant

Cheetos have long been a favorite snack in America, but it has a fairly limited menu application. Or does it…?

In a new promotional campaign, Cheetos is launching a pop-up restaurant in New York City for three-days in August, with all meals developed by celebrity chef Anne Burrell of the Food Network. The restaurant, named The Spotted Cheetah, offers the “ultimate Cheetos dining experience” and features 11 signature Cheetos-inspired dishes in a three-course menu. The food ranges in price from $8 to $22.

Some of the highlights of the menu include:

  • Cheetos Grilled Cheese and Tomato Soup
  • Cheetos Meatballs
  • Spicy Cheese Nachos
  • Flamin’ Hot and White Cheddar Mac n’ Cheetos
  • Cheetos Mix-ups Crusted Chicken Milanese
  • Cheetos Sweetos Sweet and Salty Cookies
  • Cheetos Sweetos Crusted Cheesecake

Unfortunately, if you want to dine there, the three-day event is already sold-out on Open Table, and has a wait list of more than 1,000 diners! But don’t worry – all of the recipes will be available for free in a digital cookbook on the Cheetos Web site.

Are you hungry now?

Group Activities and Discussion Questions:

  1. Poll students: Who eats Cheetos?
  2. View video: https://youtu.be/yd94mGphQCs
  3. Show Cheetos Web site: http://www.thespottedcheetah.com/
  4. How does the restaurant fit into a promotion plan?
  5. Does this new restaurant, and cookbook, change the positioning of Cheetos in the product life cycle?

Source:  Brandchannel.com, New York Eat, Wall Street Journal, other news sources

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