Tag Archives: product development

No More Shedding Hair

If you have a dog, you are probably familiar with having pet hair pretty much everywhere. Floors, furniture, cars, and clothing – all of these attract pet hair! While it is certainly a nuisance, pet hair shedding can also be an irritant and cause allergic reactions. But unless you have a hairless dog (such as the American Hairless Terrier) home life with dogs requires constant dusting, vacuuming, and lint rollers. Or does it?

Enter the Shed Defender. The one-piece leotard keeps pet hair contained and protects furniture and clothing from shedding hair. The body suit keeps the hair inside until the owners wash it out. Available in different sizes and colors, the Shed Defender helps reduce the spread of canine dander and other allergens. Fido can even go visit friends who love dogs, but have allergies to them.

It’s not just for containing shedding hair. The product also helps keep pets calm by keeping them warm and wrapped. And, it can replace the dreaded “cone of shame” that many pets have to wear to keep them from biting and licking wounds.

It might be time to put the lint roller away.

Group Activities and Discussion Questions:

  1. Discuss the importance of defining a target market.
  2. Show the Shed Defender Web site: https://sheddefender.com/
  3. Videos can be found at: https://youtu.be/gpDZK0Xouno
  4. For Shed Defender product, what is the target market?
  5. Divide students into teams and have each team develop a profile of a target market for Shed Defender. Include demographics, psychographics, behaviors, values, attitudes, etc.
  6. Based on the target market profile, what makes this product unique for these customers?
  7. Debrief the exercise.

Source:  Bender, K. (10, Jan. 2018). End dog shedding – and get great Instagrams – with this hilarious dog leotard. People.

Leave a comment

Filed under Classroom Activities

Mug Keeps Drinks Hot!

It’s a small thing, but a pet peeve of many coffee drinkers is that they absolutely hate it when their mugs of coffee get cold, and have to be microwaved or refilled in order to be hot again. Reheating changes the taste. And then it gets cold again, and has to be reheated yet again, and so on…There should be a solution for the cold desktop mug of coffee.

And, now there is a solution. Enter the Ember Ceramic Mug to solve the dilemma. The mug incorporates technology that helps keep the drink at whatever temperature is needed. Using Ember’s app, the ideal temperature for each beverage can be set automatically. The sleekly styled mug has a change cooling system, micro-processor controlled heating system, and network of sensors – all working to keep the beverage at the ideal temperature!

The innovative design won Ember a coveted TIME Magazine’s Best Inventions of 2017 award. Priced at $79.95, Ember’s mug is not cheap. The white ceramic mug comes with charging coaster, is fully submersible (but wash by hand), and can maintain temperatures for hours on end.

Coffee, anyone?

Group Activities and Discussion Questions:

    1. Discuss the importance of setting objectives. Explain SMART objectives – specific, measureable, achievable, realistic, and time-bound.
    2. Show Ember’s Web site and products: https://ember.com/
    3. Video is available: https://youtu.be/7Vy_y52oZos
    4. Video: https://youtu.be/j9YAvpJTF9w
    5. Divide students into teams. Have each team develop five SMART objectives for this product.
    6. Discuss the objectives. How would the objectives change if a different marketing strategy was used?
    7. Debrief the exercise.

Source: Pierce, D. (12 Dec., 2017). I can’t stop drinking coffee out of this temperature-regulated mug. Wired Magazine.

Leave a comment

Filed under Classroom Activities

New Diet Coke Flavors and Package

Diet Coke is definitely a mature product. And, like many mature products, it needs to continue to fit into today’s consumer’s lifestyle in order to stay relevant. First introduced in 1982, Diet Coke was recently relaunched with four bold, new flavors and a new packaging look. (And, if you’re a fan of the traditional Diet Coke, don’t worry, it will still be available.)

Coca-Cola took two years to research and develop the new drinks, speaking to more than 10,000 people across the country to get ideas on flavors, packages, and more. Based on the results, the company tested more than 30 new flavors. The final results are now in and ready for drinking. The new flavors that had the most positive consumer response include Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango. The new Diet Coke flavors are also packaged in slim 12-oz. cans (same can as DASANI sparkling drinks) and come singly and in eight-packs.

Coca-Cola is walking a fine line between maintaining an existing and still popular brand (Diet Coke) and building a new flavor profile and brand look for an iconic product.

What are you thirsty for today?

Group Activities and Discussion Questions:

    1. Discuss the stages in the product life cycle. What are the marketing objectives in each stage?
    2. Where does Diet Coke fit on the product life cycle?
    3. Discuss how Coca-Cola worked to reposition Diet Coke.
    4. View the press release and story: http://www.coca-colacompany.com/stories/diet-coke-flavors
    5. Show a video of the new product line: https://youtu.be/51QDzjEOBc4
    6. For information on packaging and design: http://www.coca-colacompany.com/stories/diet-coke-design
    7. Divide students into teams. Have each team draw a product life cycle and place various products and services into each stage.
    8. Next, have students brainstorm on how to reposition or revise products/services to that they can move into an earlier stage of the life cycle.

Source: Brandchannel.com (10 January, 2018). Diet Coke relaunches in North America with new design and flavors.

Leave a comment

Filed under Classroom Activities