It’s finally here (well, nearly here). Apple recently launched a new AR/VR headset, the Apple Vision Pro to be available in 2024 for $3,499. The new product enters the growing AR/VR entertainment market, but also takes it a step beyond the capability of other devices.
Users navigate the device using their voice, eyes, and hands for a seamless view of digital content. Apple calls it a spatial operating system with familiar icons. The headset also allows viewers to see others in the room through its glass, and a turn of the button lets others see the wearer’s eyes too. This feature helps lessens the isolation caused by wearing the headset for long periods of time.
It also contains a 3-D camera for recording videos and photos, or to immerse yourself in a video. The headset can transform any room into a personal theater for viewing movies, shows, and games.
The physical headset has a glass front and aluminum frame on a soft headband. It has a cable that attaches to a small battery pack that can be slipped into a pocket. The company wants the headset to be used for both work and entertainment and it automatically connects to a Mac so that wearers can take over their desktop when wearing it.
It has already received great reviews, but that $3,500 price puts it out of reach for many people.
Are you interested?
Group Activities and Discussion Questions:
- Poll students: What has been their experience with VR/AR headsets to date?
- View a product demonstration: https://www.apple.com/apple-vision-pro/
- A longer introduction video is available on the same site. Have students spend some time online viewing details about the product.
- Divide students into teams and have each team develop a profile of a target market for the product. Include demographics, psychographics, behaviors, values, attitudes, etc.
- Based on the target market profile, what makes this product unique for these customers?
- Divide students into teams. Have teams research how this headset compares to other VR headsets from Meta, Magic Leap, and Sony.
Source: Chen, B. (6 June 2023). A first try of Apple’s $3,500 Vision Pro Headset. New York Times.; Gershgorn, D. (5 June 2023). Everything Apply announced at WWDC2023: Vision Pro VR headset, new Macs, and More. New York Times.; Panzarion, M. (5 June 2023). First impressions: Yes, Apple Vision Pro works and yet, it’s good. TechCrunch.