Tag Archives: YouTube

2015 YouTube Videos Rewind

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No year-end review of social trends in 2015 would be complete without watching the top trending videos of 2015 on YouTube. Adding to the reflective spirit, YouTube’s year-end review includes the top trending views globally, top trending music videos, and the most popular videos across categories such as comedy, gaming, science, technology, beauty, fashion, sports, and more.

View these videos and consider the social trends that they started and the implications for marketing. Are these a preview of future trends, or have they already become passé? What will 2016 hold?

Group Activities and Discussion Questions:

  1. Discuss YouTube’s appeal to viewers. Poll students: What do they watch, and why?
  2. Show Web site: https://www.youtube.com/user/theyearinreview
  3. Assign student teams to one of the categories of videos. Give each team 5 – 10 minutes to pick out what they consider to be the video that most influenced consumer trends in 2014.
  4. Next, have each team brainstorm on how to expand from the lifecycle of the trend.
  5. Debrief assignment by showing the top video from each category.

Source: YouTube

 

 

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YouTube Trends: What the Nation is Watching This Week

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It’s fall and the political campaign season seems to be heating up. And, nowhere is this interest in politics more evident than on YouTube. One only needs to look at the breakdown by age category to see that viewers of voting age are increasingly turning to social media and the Internet to view the latest from the myriad of presidential candidates. This month, all ages under 24 years old are trending with music videos, while those over 25 years old most viewed political videos with Sarah Palin and Donald Trump. It’s quite a difference in viewing habits along age groupings.

YouTube posts a daily trends map based on demographics as reported by its account holders. Rankings are based on the number of views and can be separated by age, gender, and location. Through the aggregated data, YouTube Trends show us the most popular video in real time and gives ideas about trends that are developing within the YouTube viewing community. The map is a visual representation of the most viewed videos over the past 24 hours across the U.S.

What are you watching?

Group Activities and Discussion Questions:

  1. Poll students: What are the YouTube videos they watch the most?
  2. What videos do they think are more popular for men vs. women? By various age groups?
  3. Bring up the YouTube trends map: http://www.youtube.com/trendsmap
  4. Divide students into teams. Have each team select a specific target market and geography and view the most popular videos in that area.
  5. Discuss how this information can be used by marketers.

Source: YouTube.com

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YouTube Trends: What 18-24 Year Olds are Watching This Week

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YouTube posts a daily trends map based on demographics as reported by its account holders. Rankings are based on the number of views and can be separated by age, gender, and location. Through the aggregated data, YouTube Trends show us the most popular video in real time and gives ideas about trends that are developing within the YouTube viewing community. The map is a visual representation of the most viewed videos over the past 24 hours across the U.S.

In last month’s YouTube trend article, we looked at the 13-17 year old category and saw top views were for Selena Gomez music (9 million views; top in 82 regions), followed by Best Vines of all times (2 million views; top in 80 regions). This month, we looked at the 18 – 24 year olds and saw both males and females watching Kanye West’s conversation with Caitlynn Jenner. The video is top in 135 regions (91%) with a message that clearly resonated with Millennials.

What are you watching?

Group Activities and Discussion Questions:

  1. Poll students: What are the YouTube videos they watch the most?
  2. What videos do they think are more popular for men vs. women? By various age groups?
  3. Bring up the YouTube trends map: http://www.youtube.com/trendsmap
  4. Divide students into teams. Have each team select a specific target market and geography and view the most popular videos in that area.
  5. Discuss how this information can be used by marketers.

Source: YouTube.com

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Filed under Classroom Activities