Tag Archives: market research

Consumer Report’s Annual Car Reliability Rankings

cars

Other than homes (and education), probably the most expensive purchase the average household makes is for a car. Since it is so large a part of our lives, automotive reliability is a key issue for Americans. Cars that are not reliable cost consumers’ time and money, and most notably, affects overall satisfaction and willingness to buy the brand again.

Research company Consumer Reports publishes an annual reliability survey based on data gathered from its subscribers. The report is based on those who have owned or leased more than a half a million vehicles, from years 2000 to 2016, covering more than 300 models of automobiles. This year’s survey includes the ranking of 29 brands, with eight brands listed as “more reliable,” 10 brands ranked as “reliable,” and 11 brands ranked as “less reliable.”

In the top eight more reliable brands were Lexus, Toyota, Buick, Audi, Kia, Mazda, Hyundai, and Infiniti. The next 10 reliable brands included BMW, Honda, Subaru, Acura, Nissan, Mini, Chevrolet, Porsche, Mercedes-Benz, and Ford. Among the less reliable brands were Volvo, Lincoln, Cadillac, Volkswagen, Jeep, GMC, Tesla, Dodge, Chrysler, Fiat, and Ram

Did your vehicle make the reliable list?

Group Activities and Discussion Questions:

  1. Show Consumer Reports’ report on car reliability: http://www.consumerreports.org/car-reliability/car-brands-reliability-how-they-stack-up/
  2. Show the video of car rankings: http://youtu.be/g_RkhbF2CVg
  3. An FAQ on the research methodology can be found at: http://www.consumerreports.org/cro/2011/10/consumer-reports-car-reliability-faq/index.htm
  4. Discuss how companies can use the report in their marketing.
  5. What should companies that didn’t make the top list do to promote their vehicles?
  6. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  7. Divide students into teams and have each team develop a positioning map for a category of automobiles.

Source:  Consumer Reports

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Facebook Top Events of 2015

Facebook

One of the best things about the end of the year is the opportunity it gives us to reflect on the past, while we prepare for the year ahead. In the spirit of reflection, Facebook has released its summary of the world’s top moments and events that generated the most buzz in 2015.

Among the events was the most shared event in Facebook’s history included the U.S. Presidential election, Nov. 13 attacks in Paris, Syrian civil war and refugee crisis, Nepal earthquakes, Greek debt crisis, marriage equality, and more.

Which events did you follow?

Group Activities and Discussion Questions:

  1. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  2. Bring up the site and show the video: http://yearinreview.fb.com/
  3. Divide students into teams and have each team examine a different Facebook topic.
  4. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source: Facebook

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2015 YouTube Videos Rewind

Video

No year-end review of social trends in 2015 would be complete without watching the top trending videos of 2015 on YouTube. Adding to the reflective spirit, YouTube’s year-end review includes the top trending views globally, top trending music videos, and the most popular videos across categories such as comedy, gaming, science, technology, beauty, fashion, sports, and more.

View these videos and consider the social trends that they started and the implications for marketing. Are these a preview of future trends, or have they already become passé? What will 2016 hold?

Group Activities and Discussion Questions:

  1. Discuss YouTube’s appeal to viewers. Poll students: What do they watch, and why?
  2. Show Web site: https://www.youtube.com/user/theyearinreview
  3. Assign student teams to one of the categories of videos. Give each team 5 – 10 minutes to pick out what they consider to be the video that most influenced consumer trends in 2014.
  4. Next, have each team brainstorm on how to expand from the lifecycle of the trend.
  5. Debrief assignment by showing the top video from each category.

Source: YouTube

 

 

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