Tag Archives: viral videos

Top Ads Watched on YouTube in 2019

Advertising surrounds us. And while sometimes ads are annoying, believe it or not, people also search online to view some of the year’s most compelling ads. Starting a new year is a good time to examine the winning campaigns from last year. The most compelling advertisements and videos are ones that have a strong story, humor, inspiration, and excitement. They build a bond with the audience, and inspire thoughts and action. It’s not easy to create a short video that engages audiences and inspires them to share the video and view it more than once, so it is worth examining the top ad videos from 2019.

Here are the most viral brand videos posted to YouTube in 2019.

  1. Not Everything Makes the Cut – Amazon Super Bowl commercial
  2. The Elevator – Hyundai Super Bowl
  3. We Believe: The Best Men Can Be – Gillette
  4. Introducing iPhone 11 – Apple
  5. The Internet of Things Presents – #LikeABosch
  6. Chance the Rapper x Backstreet Boys – Doritos Super Bowl
  7. Science Fair – Audi
  8. Change Up the Usual – Stella Artois
  9. Dream Crazier – Nike
  10. The 100-Year Game – NFL super Bowl

Remember, these are the ads that people choose to watch – a marketer’s dream! In total, the top ads generated 230 million views and 275 million minutes in watch time! (Ads are determined by an algorithm that factors in organic and paid views, watch time, and audience retention.)

Which ads did you watch online?

Group Activities and Discussion Questions:

  1. Discuss the importance of branding and brand management. How do the videos fit into branding?
  2. Divide students into teams. Have each team analyze one of the following videos with respect to target market, key message, type of appeal, etc.
  3. All ads are available at: https://www.thinkwithgoogle.com/advertising-channels/video/youtube-leaderboard-year-end-2019/
  4. When teams have completed this, have each team show the video and discuss their analysis with the rest of the class.
  5. What are the commonalities between the videos? What are the differences?
  6. What should other companies do to replicate the success?

Source:  Think with Google. YouTube ads leaderboard: Global year-end 2019.

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Google’s Year of Search for 2019

Everyone has a hero in their lives – and if lucky, they have multiple heroes from around the world. What did the world search for in 2019? Well, besides our usual searches for love, the meaning of life, and how to vote, the citizens of the world used Google’s search engine to keep current on topics including sports, celebrities, world events, food, entertainment, and more.

Google tracks searches on an individual country basis as well as globally. Lists are based on search terms that had the highest spike this year as compared to the previous year. Globally, some of the most searched for topics included the Notre Dame Fire, ICC Cricket World Cup, Rugby World Cup, Sri Lanka, Area 51, and Greta Thunberg.

Top searches in the U.S. also included the Baby Yoda, Baby shark, and the royal baby (plus other babies of famous folks).  Canada’s top queries included the Toronto Raptors (and the players), plus plant-based diets, and Game of Thrones. Australia was interested in Cricket Australia, Rugby World Cup, as well as how to watch Game of Thrones.

Google processes two-out-of-three Internet queries made each day. These queries give marketers a good snapshot of trends around the world. This research gives us a good idea of what people are thinking, and what they like and need. Often, past trends can also be predictors of future trends.

Take a look – which of these topics did you search for in 2019?

Group Activities and Discussion Questions:

  1. Before showing the Google results, poll students as to what they think the top searches were in 2019. Why those topics?
  2. Next, show the Google site: https://trends.google.com/trends/yis/2019/GLOBAL/
  3. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  4. Divide students into teams and have each team examine a different Top 10 List topic. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source:  Google Trends. Year in search 2019.

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Marketing Campaigns for Nonprofit Organizations

Marketing for a nonprofit organization can present challenges to marketers. While basic marketing principles follow the same guidelines for products, there are differences in marketing for organizations that are nonprofits providing critical services, versus products from for-profit organizations. For-profit organizations can focus marketing messages on the delivered value and benefits of the products for the consumers. It’s relatively clear-cut.

On the other hand, nonprofits have a wider audience and often have no tangible product that can be delivered to its supporters. And, instead of more easily identified consumers, nonprofits must attract and retain donors who may be giving funds only when the spirit moves them. These are not necessity purchases per se; they are donations given to support something that is important to the donor. While donors and consumers can both be considered target markets, donors are driven by passion and causes rather than immediate needs and wants. They psychology is different.

Nonprofits need to use compelling visual marketing to appeal to donors. Top nonprofit marketers use powerful videos and photos of those whose lives will be changed by the organization. Testimonials and infographics are also important tools along with clear, targeted communications in order to retain the donors. A disaster may drive donations to quickly mount, but how are the donors retained over time?

Social media is an important tool for nonprofits to reach and engage donors. Branding is also critical to build and maintain a clear identity. And, social media campaigns have the added benefit of possibly going viral. Remember the ALS Ice Bucket Challenge? That was one of the top campaigns ever produced, generating $115 million in the summer of 2014 and garnered celebrity participation and donations.

All that from a bucket of ice.

Group Activities and Discussion Questions:

  1. Discuss the importance of marketing for nonprofits.
  2. Show several nonprofit campaigns:
    1. Make a wish: https://www.youtube.com/user/MakeAWishFoundation
    2. Water is life – 1st world problems: https://youtu.be/fxyhfiCO_XQ
    3. Project life jacket: https://www.facebook.com/ProjectLifeJacket/
    4. Truth: https://twitter.com/truthorange
    5. Water Aid: https://www.wateraid.org/us/get-involved/give-a-shit-donation-country-page
    6. World Wildlife Fund: https://twitter.com/wwf
    7. ALS Ice bucket challenge: http://www.alsa.org/fight-als/ice-bucket-challenge.html
  3. Divide students into teams and have each team select five different nonprofit organizations that they admire.
  4. Have each team delve more deeply into one of the nonprofits, making sure that each team has a different organization.
  5. Finally, have students develop a storyboard for a nonprofit organization.

Source: Allen, Z. (15 August 2019). 8 top nonprofit online campaigns that rocked social media. Socialbrite.org.

 

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