Tag Archives: viral videos

Viral Videos – Super Bowl 2017

viral

This is the week marketers wait for all year – Super Bowl! While the week’s top performing viral videos remained Youtube’s “Rewind” video, the rest of the top 10 were aired at the Super Bowl and included Hyundai’s “A Better Super Bowl” tribute to U.S. forces, a racy Shades of Grey type of video from T-Mobile, and Mr. Clean “The Cleaner of Your Dreams,” Airbnb video on acceptance, and Kia’s “Smarter Way” staring Melissa McCarthy, plus many more.

The chart highlights viral video ads that appear on online video sites. Each ad measures viewership of brand-syndicated video clips as well as social video placements that are driven by viewers around the world. Visible Measure’s True Reach™ quantifies the total audience that has been exposed to a viral video campaign. There are three key factors for viral video success:

  1. Reaching the tastemakers.
  2. Building a community of participation.
  3. Creating unexpectedness in the video.

Regardless of the type of product or service, the country of origin, or the importance of the message, what matters is reaching the audience in a way the both entertains and informs.

Check out the top Super Bowl videos and discuss what makes them “go viral.”

Group Activities and Discussion Questions:

  1. Bring up Ad Age’s weekly Viral Video chart: http://adage.com/article/the-viral-video-chart/viral-video-chart-02-13-17/307973/
  2. Divide students into teams. Have each team select an ad on the top video chart and analyze the ad.
  3. What is unusual?
  4. Who will it interest?
  5. What is the key message?
  6. How effective is the ad at getting the company’s brand and message across to viewers?
  7. In teams, have students design a viral video for a product of their choosing. What are the elements that are needed to go viral?h

Source:  Advertising Age

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Top Viral Brand Postings of 2016

brand

It is the start of a New Year, and a good time to examine campaigns from last year. The most compelling advertisements and videos are ones that have a strong story, humor, inspiration, and excitement. They build a bond with the audience, and inspire thoughts and action. It’s not easy to create a short video that engages audiences and inspires them to share the video and view it more than once, so it is worth examining the top videos from 2016.

Here are the most viral brand videos posted to YouTube in 2016. As calculated by Marketer MVPs, these top five brand videos generated the most engagement (likes, comments, and shares) on Facebook, Twitter, Instagram, Tumblr, and YouTube.

  1. Domino’s Pizza (Domino’s DXP): 52+ million views
  2. Geico (Going Up: Fast Forward): 46+ million views
  3. Walmart (Easter Surprise – Jelly Bean Garden): 45+ million views
  4. Nike (Unlimited You): 37+ million views
  5. Gillette (Perfect isn’t Pretty): 34+ million views

Combined, these five videos have generated more than 214 million views last year!

Group Activities and Discussion Questions:

  1. Discuss the importance of branding and brand management. How do the videos fit into branding?
  2. Divide students into teams. Have each team analyze one of the following videos with respect to target market, key message, type of appeal, etc.
    1. Domino’s Pizza: https://youtu.be/lsmmgFxI0Jc
    2. Geico: https://youtu.be/Hk5HT_J3n6k
    3. Walmart: https://youtu.be/2cznl3lkfbM
    4. Nike: https://youtu.be/VEX7KhIA3bU
    5. Gillette: https://youtu.be/xRXfevLDZBc
  3. When teams have completed this, have each team show the video and discuss their analysis with the rest of the class.
  4. What are the commonalities between the videos? What are the differences? What should other companies do to replicate the success?

Source:  Ad Age Daily

 

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The Year in Search – 2016

google

It’s important for marketers to keep current on topics of interests and trends around the world. This research gives us a good idea of what people are thinking, and what they like and need. What did the world search for in 2016? Well, besides our usual searches for love and the meaning of life and how to tie a tie, the citizens of the world used Google’s search engine to keep current on topics including sports, celebrities, world events, food, entertainment, and more.

Google processes two-out-of-three Internet queries each day. These queries give marketers a good snapshot of trends around the world. In the U.S., top searches included Pokémon Go, iPhone 7, Donald Trump, Prince, U.S. elections, Olympics, Brexit, and more

Take a look – which of these topics did you search for in 2016?

Group Activities and Discussion Questions:

  1. Before showing the Google results, poll students as to what they think the top searches were in 2016. Why those topics?
  2. Next, show the Google site: https://www.google.com/trends/yis/2016/GLOBAL
  3. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  4. Divide students into teams and have each team examine a different Top 10 List topic. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source:  Google

 

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