Tag Archives: viral videos

YouTube Ads Leaderboard: 2017

Starting a new year is a good time to examine the winning campaigns from last year. The most compelling advertisements and videos are ones that have a strong story, humor, inspiration, and excitement. They build a bond with the audience, and inspire thoughts and action. It’s not easy to create a short video that engages audiences and inspires them to share the video and view it more than once, so it is worth examining the top ad videos from 2017.

Here are the most viral brand videos posted to YouTube in 2017. Combined, these five videos have generated more than 436 million views last year!

  1. Samsung India Service: 150+ million views
  2. Clash Royale: The Last Stand: 111+ million views
  3. Oreo’s Ping Pong Trick Shot: 100+ million views
  4. MISS DIOR – The new Eau de Parfum: 47+ million views
  5. Budweiser Super Bowl 2017 – Born the Hard Way: 28+ million views

Remember, these are the ads that people choose to watch. An algorithm factors in organic and paid views, watch time, and audience retention.

Which ads do you choose to watch online?

Group Activities and Discussion Questions:

  1. Discuss the importance of branding and brand management. How do the videos fit into branding?
  2. Divide students into teams. Have each team analyze one of the following videos with respect to target market, key message, type of appeal, etc. All ads are available at: https://www.thinkwithgoogle.com/advertising-channels/video/youtube-leaderboard-year-end-2017/?&YTgenre=ads&ContentType=year-end-ads-leaderboard&feature=Inp-em-ad210-us-a-OT-OT&utm_medium=email-d&utm_source=newsletter&utm_team=youtube-usa&utm_campaign=20171206-youtube-usa-ytr-weekly-a&mkt_tok=eyJpIjoiTWpVeVkyWTRPRFUzWVRrMSIsInQiOiJTTEp1QVVWTGJKN1RzNmU1Y2tKclpOXC9rTDc4dmw1aG1tOXNqT3N4RWc2elRZUUtJNHNLWkRCUzVpRDlJU25pRUNCWFF5WFdwMmt1Rk5reWZKTXo4eE5xbjJYbUhrOE9ub2p4UXhaUGh6UnhudERDUEorMHVQUVdCSjJGUmpYeWcifQ%3D%3D
  3. When teams have completed this, have each team show the video and discuss their analysis with the rest of the class.
  4. What are the commonalities between the videos? What are the differences?
  5. What should other companies do to replicate the success?

Source:  Think with Google. YouTube ads leaderboard: Global year-end 2017.

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The Year in Search – 2017

It’s important for marketers to keep current on topics of interests and trends around the world. This research gives us a good idea of what people are thinking, and what they like and need. What did the world search for in 2017? Well, besides our usual searches for love and the meaning of life and how to tie a tie, the citizens of the world used Google’s search engine to keep current on topics including sports, celebrities, world events, food, entertainment, and more.

The lists are not only tracked globally, they are also tracked on an individual country basis. Although the most searched terms in the U.S. included Hurricane Irma, Matt Lauer, the NFL National Anthem protests, and Meghan Markle, the U.K. search list looks different, as do lists for France, Germany, Australia, and other countries.

Google processes two-out-of-three Internet queries each day. These queries give marketers a good snapshot of trends around the world.

Take a look – which of these topics did you search for in 2017?

Group Activities and Discussion Questions:

  1. Before showing the Google results, poll students as to what they think the top searches were in 2016. Why those topics?
  2. Next, show the Google site: https://trends.google.com/trends/yis/2017/GLOBAL/
  3. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  4. Divide students into teams and have each team examine a different Top 10 List topic. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source:  Google Trends. Year in search 2017.

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Facebook Year in Review – 2017!

 

This may have been a year of criticism of the use of social media, particularly in politics, but nonetheless, social media also helped recognize and promote positive events as well.

One of the best things about the end of the year is the opportunity it gives us to reflect on the past, while we prepare for the year ahead. In the spirit of reflection, Facebook released its summary of the world’s top moments and events that generated the most buzz in 2017.

The top three moments that were most discussed by people around the globe included International Women’s Day, Super Bowl 51, and the tragic violence in Las Vegas. The last event also drove people to help their community through Crisis Response tools on Facebook. This leads to the top three moments where people came to each other’s aid: Earthquake in Mexico, Hurricane Harvey, and One Love Manchester. Lastly, people used Facebook to connect and create Events such as watching the total solar eclipse and the Women’s March on D.C.

The top moments of were measured by how frequently a topic was mentioned in Facebook posts made between January 1 and November 1, 2017. To put this list together, mentions were analyzed in an aggregated, anonymized way and then ranked to create a snapshot of the year on Facebook.

Which events did you follow and share?

Group Activities and Discussion Questions:

  1. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  2. Bring up the site and show the video: https://newsroom.fb.com/news/2017/12/facebooks-2017-year-in-review/
  3. Divide students into teams and have each team examine a different Facebook topic.
  4. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source: Gleit, Naomi (2017, Dec. 5). Facebook’s 2017 year in review. Facebook.

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