Tag Archives: Mobile devices

Happy Birthday, iPhone!

While it might feel like smart phones have always been part of our lives, they are still relatively young in years. The Apple iPhone just turned 10 in June, and it’s interesting to look back and see how mobile devices have changed how people communicate and shop. What was once a high-tech oddity is now a permanent fixture in the average person’s life.

Consider how the iPhone and smart phones have changed the daily landscape.

According to Pew Research:

  • 77% of U.S. adults now own a smartphone
  • 51% of young adults’ homes contain 3+ smartphones
  • Smartphones are used for more than calling and texting
  • 51% of U.S. adults use smartphones to make online purchases
  • 20% of households below $30,000 income are smartphone-only Internet users.
  • 55% of smartphone owners get news alerts on their phones
  • 28% of owners do not use a screen lock to secure their phones
  • Ownership is climbing in developing countries, but there is a digital divide in ownership

How do you use your smartphone?

Group Activities and Discussion Questions:

  1. Poll students: What type of smart phone do they have? What age did they first get a smart phone? What was it like?
  2. Ask students to list 10 things that they use their phones for each day.
  3. Build a full list on the white board to review with the class.
  4. Show the research article from Pew: http://www.pewresearch.org/fact-tank/2017/06/28/10-facts-about-smartphones/?utm_source=Pew+Research+Center&utm_campaign=3a5800a955-EMAIL_CAMPAIGN_2017_06_22&utm_medium=email&utm_term=0_3e953b9b70-3a5800a955-399503221
  5. Discuss the components of a situation analysis: company, general industry, trends, key competitors, technology, legal, etc.
  6. Divide students into teams. Have each team use laptops to do general research to answer the environmental factors above.
  7. What should smartphone companies do to adjust to these factors?

Source:  Pew Research

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Technology Embedded in Daily Life

If consumers were asked what are the top companies embedded in their daily lives, most would quickly list the top five as Amazon, Apple, Facebook, Google, and Microsoft. These five companies are counted among the world’s most valuable companies, worth trillions of dollars collectively. (Apple, alone, has a market capitalization of $800 billion, plus is rolling in billions of cash.) Four of these five companies are all in the top 10 most valuable global brands, with the fifth company ranked as number 15 in the 100 list.

Think about it:  how do we shop, do research, write documents, and stay in touch with friends, family, and world events? What devices do we reach for and carry around continually? It would be difficult for today’s consumers to imagine a world without the technology from these companies. And it has all happened relatively quickly.

What do you use every day? And, can you do without it?

Group Activities and Discussion Questions:

  1. Discuss the role of technology and branding in today’s world.
  2. Poll students about the technologies they use the most. Tally the votes and see if their top companies matches the ones in this article.
  3. Break students into five teams: Amazon, Apple, Facebook, Google, and Microsoft. Have each team research facts about one of the companies.
  4. Show the global brand value: http://interbrand.com/best-brands/best-global-brands/2016/ranking/
  5. Have each team debrief the class as to the importance of its technology.
  6. Which company would students give up? Why?
  7. Which company would students keep the longest? Why?
  8. Finally, discuss factors that make these companies successful.

Source: New York Times

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Hum Rider

Hum Rider is a custom-build car that can master any traffic jam with a flick of a switch. The car widens and elevates so that you can drive right over the cars in front of you!  Really, it works.

But, unfortunately, the Hum Rider is not a real car that can be purchased. (Too bad, because if it existed, it would sell)! The Hum Rider is however an ingenious advertisement (and a specially-built vehicle) to promote a new service, Hum by Verizon.

Hum is a device that makes cars smarter and more connected with a suite of features. The device notifications include mechanic hotline, maintenance reminders, boundary and speed alerts, and for an additional fee, includes Wi-Fi hot spot.

Hum is priced at a subscription fee of $10 per month, plus $20 activation fee, plus $29.99 equipment fee. To use: download the app, clip Hum speaker to car visor, plug the Hum reader into a car’s OBD-II port, and it’s ready to go.

The video was a viral hit garnering 35 million views on Facebook in 48 hours. But sadly, it just can’t jump over the cars in front of you on the highway.

Group Activities and Discussion Questions:

  1. Pricing is usually a complex topic. Discuss the six steps for pricing (determining objectives, estimating demand, determining cost/profit relationships, select price level, set list price, and make adjustments).
  2. Discuss the various pricing models in class: demand-oriented, cost-oriented, profit-oriented, and competition-oriented.
  3. Show the Hum Rider video: https://youtu.be/faU7-6u58zM
  4. View the Web site Hum by Verizon: https://www.hum.com/
  5. For Hum, divide students into groups and have each group work on any/all of the six steps.
  6. When setting the price level, assign each team a different model to use (demand-oriented, cost- oriented, etc.).

Source:  Ad Week  

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