The Consumer Electronics Show (CES) is one of the largest and most influential showcases in the world for introducing innovative technology products from around the globe. Even during the ongoing pandemic, the Las Vegas-based show brought in nearly 45,000 attendees to the show floor. Plenty of people also ‘attended’ online with companies showing both concepts and real-life products. Attendees arrived from 119 countries to engage with emerging technologies and products across 11 different indoor and outdoor venues.
A diverse group of 2,300 companies (including 800 start-ups from 19 countries) showcased the latest innovations in the metaverse, NFTs, cryptocurrency, sustainability, wellness, transportation, entertainment, robotics, automotive, consumer goods, and more. And while the metaverse may be mostly just a concept today, CES illustrated how the building blocks it needs are already around, including blockchain, cloud, AR, VR, 5G, and more.
The show also provided looks at products in the marketplace as well as products-yet-to-be-launched in categories including:
- Wellness and beauty
- Smart devices for the home
- Content creation
- NFTs and crypto
- Shopping and ecommerce
- Artificial intelligence
- eSports and sports tech
- Food tech
- Pet tech
- And of course – robots!
One of my personal favorites – BMW’s color-changing car!
What’s your favorite innovation from CES?
Group Activities and Discussion Questions:
- Discuss the purpose of CES show and how innovation fits into it.
- Also discuss the use of trade shows and exhibits as part of a marketing plan.
- Show a summary video about COVID-19 products at CES from the Wall Street Journal – CES in photos: https://www.wsj.com/story/ces-2022-in-photos-a-strange-time-for-the-worlds-biggest-tech-show-a247b630?mod=djemfoe
- Additional summary videos can be found on YouTube, such as: https://youtu.be/GAzygeV_AsM
- View the CES Web site: https://www.ces.tech/
- Divide students into teams. Have each team select a product featured at CES.
- Instruct students to research the products online, and define a target market for the product?
- Which ones do they think will be winners in the marketplace? What products miss the mark?
Source: C/NET; TechRadar; The Verge; Wall Street Journal; other news sources