Tag Archives: security

No More Cash or Credit Cards. Instead: “Do you take palms?”

When you shop, how do you pay? Do you use cash, credit/debit card, check, or mobile? And, when you enter campus buildings or work, do you use an access card or code? Ever wish there was an easier way to do these things so you don’t have to worry about carrying a wallet or cards?

Well, if Amazon One gets adopted in the marketplace, then you can pay for items and access buildings using just your palm. Yep, that’s right. Put your hand right there and access is granted.

Amazon is now using its palm-scanning payment system in a Seattle (Wash.) Whole Foods store. This expand the testing of Amazon One beyond Amazon Go and Amazon Book stores, and the company says thousands of customers have signed up to use the new service.

How does it work? The palm-scanning device analyzes “the minute characteristics of your palm – both surface-area details like lines and ridges as well as subcutaneous features such as vein patterns” to identify customers and use palms to pay. But first, customers must register their palms at a kiosk in the Whole Foods store and link a credit/debit card to the payment. Easy. Since palm prints are unique, and your hands are attached to your body, only you can unlock the payments. And, in the times of contagious diseases such as Covid-19, the payment is truly contactless – you don’t touch a thing at checkout.

Amazon is also exploring selling the technology to other companies, so perhaps you will see this at a store (or office) near you next year. However, there are concerns about security and privacy as the data is stored on a cloud.

Raise your hand if you’re willing to use palm recognition systems.

Group Activities and Discussion Questions:

  1. Poll students: How do they pay for most of their shopping? Cash, check, credit/debit card?
  2. How would they feel about using palm prints as payment/recognition systems?
  3. Show the Amazon One website and video: https://one.amazon.com/
  4. Show news video: https://youtu.be/rf7por-57yI
  5. Discuss the importance of developing a clear, concise message for launching new products.
  6. Use a pyramid model to build the key messages: Top of pyramid – most important message that the customer wants to hear. Middle of pyramid – how the product achieves its value for the customer. Bottom of pyramid – proof points used to validate claims.
  7. Divide students into teams. Have each team develop a key message pyramid for Amazon One Palm Payment service.
  8. When debriefing the exercise, make sure to emphasize to students the difference between what a company wants to tell the market, and what a customer wants to hear about the product.

Source: Reuters; The Verge; other news sources

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CES and New Products to Fight COVID-19

The Consumer Electronics Show (CES) is one of the largest and most influential showcases in the United States for introducing innovative products from around the globe. This year’s CES show looked a little different though. Due to the pandemic and travel restrictions, CES was held virtually in an all-digital format. Still, it included more than 300 speakers, 150 countries, 700 start-ups, and thousands of new products from around the globe. A diverse group of companies included the latest innovations in manufacturing, transportation, entertainment, robotics, automotive, consumer goods, and more.

This year CES hosted 150,000 digital attendees who viewed products from thousands of different exhibitors in categories such as 3D printing, gaming, robotics, sports, drones, fitness, health and wellness, retailing, wearables, and a variety of other product groupings. CES regularly helps to launch thousands of new products, including many that we all know and use today.

Of course, given the times we live in, a big draw this year was for products and services that could help us cope with COVID-19. The show also provided looks at products in the marketplace as well as products-yet-to-be-launched in categories including:

  • Artificial intelligence
  • 5G and mobile connectivity
  • Food and CPG companies
  • Health care technology
  • Smart cities
  • Home sensors and technology
  • Travel and tourism
  • Transportation and vehicle technology
  • And of course, lots of robots!

What’s your favorite innovation from CES?

Group Activities and Discussion Questions:

  1. Discuss the purpose of CES show and how innovation fits into it.
  2. Also discuss the use of trade shows and exhibits as part of a marketing plan.
  3. Show a summary video about COVID-19 products at CES from the Wall Street Journal: https://www.wsj.com/video/series/joanna-stern-personal-technology/ces-2021-smart-masks-smart-air-purifiers-and-more-covid-fighting-gadgets/5BED1C45-A45E-4CDA-9E4B-DC1195F807ED?mod=djem10point
  4. Additional summary videos can be found on YouTube, such as: https://youtu.be/ouiPPIH1uXc
  5. View the CES Web site: https://digital.ces.tech/home
  6. Divide students into teams. Have each team select a product featured at CES.
  7. Instruct students to research the products online, and define a target market for the product?
  8. Which ones do they think will be winners in the marketplace? What products miss the mark?

Source:  C/NET; TechRadar.com; Wall Street Journal; other news sources

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Back-to-school Shopping includes Bulletproof Backpacks

By now most students have returned to school and many have new school supplies. You know the drill – it’s time to stock up on supplies such as pencils, laptops, notebooks, folders, and bulletproof backpacks. Wait – what? Bulletproof backpacks? Is that even a thing?

Unfortunately, yes, bulletproof backpacks have become a school accessory that helps to counter fears of school shootings. It’s not just parents who worry about mass shootings, students worry as well. According to Pew Research, nearly 60% of U.S. teenagers between 13 and 17 said they were “very” or “somewhat” worried that a shooting could happen on their campus. And when we have a fear, we also have a need to counteract that fear however we can. Thus, bulletproof backpacks whose sales have risen more than 200% after the latest school shooting.

These backpacks are not even a rarely-sold novelty, nor are they cheap. According to some companies that manufacture the $180 – $205 backpacks (along with inserts and other gear), many retailers have sold out over the year. The packs are of course sold at some specialty stores, but it may surprise you to find out that even Office Depot and OfficeMax have sold the product.

What are you using to carry school supplies?

Group Activities and Discussion Questions:

  1. Poll students as to what would be on back-to-school shopping lists.
  2. Show a video to explain the products: https://youtu.be/C5gsk-3hiIE
  3. Show product examples:
    1. https://premierbodyarmor.com/collections/school-safety?gclid=EAIaIQobChMI75n8mpSh5AIVj8DACh06bQBMEAAYAiAAEgLKNPD_BwE
    2. https://www.bulletblocker.com/bullet-proof-backpack-shield.html
  4. Discuss the importance of clearly defining a target market.
  5. For this product, what is the target market?
  6. Divide students into teams and have each team develop a profile of a target market for bulletproof backpacks. Include demographics, psychographics, behaviors, values, attitudes, etc.

Source: Smith, D. (8 August 2019). Bulletproof backpacks? Deadly shootings have parents adding to back-to-school list. Sacramento Bee.

 

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