Tag Archives: Social media

Using Social Media in Job Search

Here’s the truth – absolutely no one likes looking for a new job. Nope. Not one single person on earth gets up and says “gee, can’t wait to look for a new job today!” So, you are in good company if you are (reluctantly) facing a job search. But, on the plus side, there are now more tools than ever to help you search out and find a great position and company. And, you can even do this using social media tools with which you are already familiar. Today, social media is part of how people get in touch not only with each other, but also with companies

Estimates are that more than 80% of Americans have social media accounts. Social media is a great way to connect with others, bring attention to your work, and develop new ideas. The top social media platforms to explore in a job search:

  1. LinkedIn – A professional social network with 500 million members. Focus on people you already know, and people you would like to know. LinkedIn has search features that let members know about job postings and companies.
  2. Twitter – Provides instant connections for sharing ideas with 328 million users. It is conversational, giving real-time information about areas of interest and connects users beyond people they already know. For job hunting, build lists of influencers to follow.
  3. Facebook – A powerful social network with more than two billion users worldwide. Facebook can help you connect with influencers, shape what others think of you, and share things that help show your interests and breadth. Use Facebook to follow companies and get ideas about job opportunities.
  4. Instagram – This platform revolves around illustrations and has grown to roughly 800 million users. These users love great photos and videos. Use this platform to interact graphically with companies and people who interest you.
  5. Snapchat – While this platform is changing, it has 250 million users and can provide insights into trends, people, and companies.

Group Activities and Discussion Questions:

  1. Ask students to define how they currently use social media platforms.
  2. What limits their use of the platforms? Do they use these for job search?
  3. Review the New York Times ariicle: https://www.nytimes.com/guides/business/social-media-for-career-and-business?em_pos=small&emc=edit_ct_20171116&nl=technology&nl_art=0&nlid=65703977&ref=headline&te=1&redirect=true
  4. Students can explore various links within this article to learn more about the different platforms.
  5. Divide students into five teams. Have each team explore a different social media platform and provide guidelines about the platform for job search.
  6. Build a shared document with the information.

Source: Sreenivasan, S. (2017, November). How to use social media in your career. New York Times.

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When is it Necessary to Rebrand?

Everyone is likely to be familiar with the pizza brand Papa John’s. And, many people likely also recognize the image of the head of the company, founder John Schnatter. After all, it’s his face and name on the company and the product. Schnatter’s entrepreneurial story has been a big part of the company’s brand image and his visage has prominently been featured in its marketing and promotion activities.

However, Schnatter’s name and face have been in hot water after he recently made a racial slur on a conference call with its ad agency. (Note: The agency dropped Papa John’s as a client after the call.) This comes on top of Schnatter’s controversial NFL statements a year ago, criticizing football players who knelt (instead of standing) for the national anthem, and blaming them for lower pizza sales.

Eventually, the NFL ended the Papa John’s relationship and signed with Pizza Hut as the official pizza partner of the NFL. Also breaking ties with Papa John’s is Major League Baseball, eliminating its co-branded marketing efforts.

The big question: Should Papa John’s rebrand?

Group Activities and Discussion Questions:

  1. Poll students: When should a company rebrand? What is the impact of a visible company leader who crosses a line in society?
  2. Divide students into teams. Have each team research and discuss what happened with Papa John’s in regards to negative press.
  3. Poll teams: Should the company rebrand?
  4. Have teams list what would be involved in order to rebrand. What should the new brand look like?
  5. View the response from Papa John’s to its customers: https://www.papajohns.com/open-letter/
  6. Debrief the exercise.

Source: CNN Money,  USA Today, Brandchannel.com, and other news sources

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Fund-Raising with Healthy Options

We can usually tell when it is fund-raising season for schools and sports. Kids stop by houses and businesses, selling chocolate bars and other items to help fund a variety of programs and causes. And, although we happily buy and eat the candy, there can be some regrets over the empty calories, and the lack of sales going to local businesses. Wouldn’t it be better to offer healthy alternatives, and support local businesses? Of course! Enter a new company: FarmRaiser – connects fundraising groups with local products and foods.

FarmRaiser was founded in Michigan with a mission to connect local farmers and food artisans with schools, athletic teams, bands, and other causes. Vendors must meet standards for sustainable practices, and artisan products that do NOT list sugar as the first ingredient are welcome. The company states that “if a product has more than five or six ingredients, and if any of them are ones your grandma wouldn’t recognize it doesn’t make the cut.”

Campaigns are customized by working with a FarmRaiser “cultivator” to help determine fund-raiser goals, local products, and vendors. Each campaign also gets its own Web page on FarmRaiser.com. The company estimates that 85% of funds raised stays in the community; the average profit margin is 53% for the groups. The process is straightforward: once the cause is registered, FarmRaiser helps create a custom online and mobile market. At the end of the sale period, students help distribute the produce and products to their customers. Groups can choose various products and goods from multiple regions. Try combining Michigan cherries, with Texas Salsa.

What sounds good to you?

Group Activities and Discussion Questions:

  1. Discuss the fundraising activities that students might have done. Discuss what was it about, proceeds, products, process, etc.
  2. Introduce the topic of changing the product mix and sales process.
  3. Show a video about the company: https://vimeo.com/147806697
  4. Show Web site: https://www.farmraiser.com/
  5. Divide students into team. Have each team select a cause and develop a product set.
  6. Set SMART objectives for the company.

Source: Rieth, D. (Summer 2018). Home field advantage. Edible Michiana.

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