Most students are unaware of it, but the Consumer Electronics Show (CES) is one of the largest and most influential showcases in the United States for introducing innovative products from around the globe. This year, CES exhibited more than 4,500 companies, including manufacturing, transportation, entertainment, robotics, automotive, and more. The show is produced by the Consumer Technology Association which represents the $398 billion U.S. consumer technology industry.
This year, CES was held in Las Vegas, Nev., and hosted 182,000 attendees who viewed products in categories such as 3D printing, gaming, robotics, sports, drones, fitness, health and wellness, retailing, wearables, and a variety of other product groupings. CES regularly announces thousands of new products, including many that we all know and use, such as:
- High Definition TV
- Satellite Radio
- Microsoft Xbox
- Blu-Ray DVD
- OCED TV and 3D HDTV
- Tablets, notebooks
- Virtual reality
This year’s show provided a lot of great new products and technologies, including foldable phones, scooters, roll-able TV screens, flying cars, robots, and even an elevated walking car. While not all of the products at the event will make it into full production and into our homes and garages, they are nonetheless interesting to consider and think about.
What would you like to see at CES?
Group Activities and Discussion Questions:
- Discuss the purpose of CES show and how innovation fits into it.
- View the CES Web site: https://www.ces.tech/
- Show a summary video about CES from the Wall Street Journal: https://www.wsj.com/video/the-best-stuff-we-saw-at-ces-2019/E4A868A0-AEC6-4EFB-8A09-97E51993C57B.html
- Additional summary videos can be found on YouTube: https://youtu.be/mHreov2zl1U
- Divide students into teams. Have each team select a product featured at CES.
- Instruct students to research the products online, and define a target market for the product.
- Which ones do they think will be winners in the marketplace?
Source: Pierce, D. & Bindley, K. (8 January 2019). The craziest and coolest technologies that might even matter. Wall Street Journal.