Tag Archives: Communication

Employees Tell the Best Places to Work

Looking for a job can be intimidating and confusing. Companies (just like prospective employees) try to put their best foot forward to convince you that they are the best place for you to grow and deploy your talents. But, that is not always true. Working for a company that isn’t a good fit can be a miserable and negative experience for employees.

So, where should I job candidate look for information about a company? Try asking a companies’ current (and previous) employees for information. One such source for this type of information is the Employees’ Choice Awards from Glassdoor. These awards are based on the input from at least 75 employees at a company, and covers topics such as work environment, pay, and more. The list covers the best 100 companies to work for in 2019, as well as best cities for jobs, and highest paying jobs.

This year’s top companies to work for include:

  1. Bain & Company
  2. Zoom Video Communications
  3. In-N-Out Burger
  4. Procore Technologies
  5. Boston Consulting Group
  6. LinkedIn
  7. Facebook
  8. Google
  9. Lululemon
  10. Southwest Airlines

Where do you want to work?

Group Activities and Discussion Questions:

  1. Suggestion: For this discussion, invite someone from the campus career services center to attend class and moderate the discussion.
  2. Discuss what makes a job and company rewarding. What companies are they interested in working at?
  3. Divide students into teams. Have each team develop a list of the 10 things they want from a job.
  4. Build the list on the white board. Where are the common themes?
  5. A brief video can be found at: https://youtu.be/s5BuPaNCbiE
  6. The full report is at: https://www.glassdoor.com/Award/Best-Places-to-Work-LST_KQ0,19.htm
  7. Give students time to explore the site and companies. Now, where are they interested in working?

Source: Protalinksi, E. (4 December 2018). Glassdoor: Zoom dethrones Facebook as the best tech company to work for in the U.S. Venture Beat.

 

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Sun-Maid Raisins Gets an Update

 

Do you remember the last time you bought raisins? It may have been awhile if you are like many consumers who look for the newest products on the market.

Raisins have been a staple of many families; that box of Sun-Maid Raisins in your pantry is from one of the oldest farm cooperative organizations around. Sun-Maid has been in business since 1912 and the cooperative is owned by family farmers who grow raisins and grapes in the Central Valley of California. However, although longevity can be a powerful statement for a company, it can also keep a company from being seen as relevant and up-to-date by today’s younger Millennial consumers. This is the case faced by Sun-Maid.

For the first time in more than 10 years, Sun-Maid will be launching a nation-wide marketing campaign to attract new consumers. The challenge is clear: Raisins are not a top-of-mind snack and faces many challengers for valuable grocery store shelf-space. Consumers are attracted by innovative, new foods. And, while Sun-Maid has launched new flavors of sour raisin snacks, the need for a makeover was clear.

Maintaining growers is also crucial. Raisin acreage in San Joaquin Valley has declined and raisin crops have been replaced by higher value crops including almonds, wine grapes, and other crops. The challenge is to increase consumption, retain growers, and gain new consumers.

What kind of snack do you buy?

Group Activities and Discussion Questions:

  1. Discuss how to build and use a SWOT analysis grid: strengths, weaknesses, opportunities, and threats (internal and external factors).
  2. Review Sun-Maid Raisins: http://www.sunmaid.com
  3. For Sun-Maid, break students into teams and have each team build a SWOT analysis grid.
    1. Strengths: what is company good at?
    2. Weaknesses: what needs work?
    3. Opportunities: what is going on in marketplace?
    4. Threats: what should company be wary of?
  4. Based on the analysis, what are the issues and risks that might occur?
  5. Debrief by building SWOT analysis grid on the white board. Does this give a good picture of the situation faced by Sun-Maid?

Source:  Rodriguez, R. (19 August 2018). Will adding a sour kick get millennials to eat raisins? Fresno Bee.

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Where Do YOU Want to Work?

Many students get confused when they are searching for jobs. They’re not confused about getting a job – they know this part. But, they get confused about selecting which company they would most like to work for. Some of their questions include:

  • Should I select based on the job offer?
  • Or, should I select based on the company?
  • Should it be a company I admire?
  • Or, is it ok to work for a company I don’t admire, but they will pay me the most?
  • What is the growth potential of the company?
  • How can I research about a company’s attributes?

These topics can stymie even long-time marketing professionals. It can be hard to evaluate a company when not much is known about it. Thus, this is where the network comes into play. Instead of basing decisions only on one’s own limited knowledge, use the power of the network to help research and evaluate choices.

Providing what could valuable information in the evaluation of companies is the power of the LinkedIn network. Based on data from its more than 546 million professionals (146+ million who are in the U.S.), LinkedIn has compiled a list of the companies where professionals would most like to work. The list is based on billions of actions taken by LinkedIn members in regards to four main pillars of engagement: (1) interest in the company, (2) engagement with the company’s employees, (3) job demand, and (4) employee retention.

Here are the top 10 finalists for the 50 companies most want to work at in the U.S.:

  1. Amazon
  2. Alphabet
  3. Facebook
  4. Salesforce
  5. Tesla
  6. Apple
  7. Comcast NBC Universal
  8. The Walt Disney Company
  9. Oracle
  10. Netflix

Where do you want to work?

Group Activities and Discussion Questions:

  1. Suggestion: For this discussion, invite someone from the campus career services center to attend class and moderate the discussion.
  2. Discuss what attributes students look for in an employer.
  3. What do they want most? What do they want least?
  4. Divide students into teams. Based on the attributes the team wants most, have each team list 10 different companies where they would like to work.
  5. Compare the results between teams.
  6. Show the LinkedIn article and list of top companies to work for in the U.S. : https://www.linkedin.com/pulse/linkedin-top-companies-2018-where-us-wants-work-now-daniel-roth/
  7. How many of these companies are on (or not on) the students’ lists?

Source: Roth, D. (21 March, 2018). LinkedIn top companies 2018: Where the U.S. wants to work now. LinkedIn.com.

 

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