Tag Archives: transportation

Follow that Boot!

It’s one thing to put up a billboard to get drivers’ attention. And some cars even have billboards and marketing messages on them. Think busses, taxis, trains with wrapping containing a message. We’re used to seeing that kind of marketing, and it certainly gets attention, but it isn’t exactly ‘engaging’ people and keeping their interest.

It’s on an entirely different engagement level though when you can actually get your product to drive down the street and greet people. Yes, folks, three dimensional rolling signs are what we’re talking about. Especially the L. L. Bean Bootmobile just in time for the fall’s hunting season!

Like its counterparts the Planters Nutmobile, the Oscar Mayer Wienermobile, and the Batmobile (ok, not the Batmobile but you have to admit it’s attention-getting), the Bootmobile travels around the nation bringing ‘surprise and delight’ where ever it goes – such as giving out free trinkets and buying ice cream for everyone at a local market.

It’s a unique promotional vehicle. The first of three Bootmobiles drove off the lot in 2012, racking up 350,000 miles and visiting 25 states. If it were an actual boot, worn by a person, that person would have to be 143 feet tall with a shoe size of 708. The body and engine of the boot belong to a GMC Sierra and uses 12-strand braided mooring rope for its shoelaces.

This boot won’t fit in a closet – perhaps a garage.

Group Activities and Discussion Questions:

  1. Poll students about out of home advertising. What do they see?
  2. What types of marketing outdoors gets their attention.
  3. Show the L.L. Bean Boot mobile website: https://events.llbean.net/index.html
  4. Video about making the mobile-boot: https://youtu.be/jsUxl_9AzeU?si=lX0RRy6W0rJjJwmA
  5. Take a look at Turtle Transit website: https://turtletransit.com/
  6. Show Wienermobile website: https://www.oscarmayer.com/wienermobile/
  7. Show the Nutmobile website: https://www.planters.com/nutmobile/
  8. Divide students into teams. Have each team select a consumer product that could use the branded vehicle promotion.
  9. Have teams design the vehicle and put together a promotional tour and schedule.

Source: Kurutz, S. (20 August 2024). A shoe that goes 65 mph. New York Times.

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We are finally getting flying cars!

The future has finally arrived and science fiction has come true. After years and decades, we’ve been teased about the possibility of flying cars. Is it finally time? Has the car in “Back to the Future” finally been built?  

Kinda. Under experimental status, Alef Aeronautics’ flying car (Model A) now has permission from the Federal Aviation Administration to test its car/plane in the sky/on the road. But, the vehicle also needs to meet National Highway and Traffic Safety Administration standards.  

Model A has been designed to drive on streets and take off vertically to fly above traffic. While not yet available, Interested customers can pre-order their flying cars and be placed in a priority queue for the low fee of $1,500 (the final estimated price is $300,000).  

Model A can be driven on regular roads; it fits into normal driving lanes and even fits into a regular parking space or garage. On the ground, the car has a 200-mile range. When ready to fly, the car takes off vertically, allowing drivers to fly above obstacles yet still remain stable due to a unique gimbaled design. It has no exposed propellers, 110-mile range in the sky, and works similar to a drone (no wings!).  

Alef is not the only company exploring flying cars. Another company, ASKA, also has been cleared by the FAA and has started flight testing. ASKA’s A5 is hybrid with batteries and can use premium gasoline. This vehicle does have wings, six independent rotors, and a parachute. It also have vertical takeoff and landing, and can enter an airfield by driving through the gate. It already has reached $50 million in pre-orders.   Let’s fly away…      

Group Activities and Discussion Questions:

  1. Poll students: What are their thoughts about flying cars? Any interest in owning one?
  2. View Alef Aeronautics site: https://alef.aero/
  3. Play Model A video: https://youtu.be/E5YRh8vLjLU
  4. View ASKA’s site: https://www.askafly.com/
  5. Play ASKA A5 video: https://youtu.be/d7lA3Ibv1MA 
  6. Discuss the components of a situation analysis: company, general industry, trends, key competitors, technology, legal, etc.
  7. Ask students what data they would want in order to make marketing decisions for Model A and ASKA A5.
  8. Divide students into teams. Have each team use laptops to do general research to answer the questions above. (ex: overview of industry, size, growth, new technologies, environmental impact, etc.)
  9. Debrief the exercise by compiling information on the white board. Does this give a good picture of the situation?

Source: The first flying car, ‘Model A,’ approved by the FAA and it’s 100% electric. (3 July 2023) CNN; FAA clears ASKA’s flying car. IEN Staff (June 30,2023).  

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Wing Drones Can Now Deliver Girl Scout Cookies

When you get a cookie craving do you go to the store? Poor you. If you lived in a Christiansburg, Virginia, a community that tests commercial delivery drones, you could get Girl Scout cookies delivered directly to your front lawn!

Christiansburg has been testing Wing drones since 2019. Wing is the drone subsidiary of Alphabet (Google’s parent company). The main delivered products are rather mundane, such as pastries, tacos, and coffee. But now – Wing will be delivering those tasty Thin Mints (my personal favorite) and more. Wing worked with the local Girl Scout troops who said they have had a harder time selling cookies during the pandemic. And, let’s face it, delivering cookies is an excellent way to garner public support for commercial drone services.

Wing’s drones can carry items up to 3.3 pounds that fit into a special aerodynamic package. The drones don’t actually land in your yard; drones hover over a designated delivery area and lower the package to the ground using a string. Customers then retrieve the package from the delivery area. The drones fly lower than 400 feet and cannot be near airports. Items range from foods, flowers, medicine, and more. In addition to the U.S. location, Wing is also delivering via drone in select locations in Australia and Finland.

Now, how many boxes of cookies do you want?

Group Activities and Discussion Questions:

  1. Poll students: Have them think of all the products that could be delivered by drones.
  2. In order to be successful, companies must be able to physically get a product into the hands of the customers. Discuss how a distribution channel works.
  3. For Girl Scout cookies, what distribution channels are used now?
  4. How can the channel be expanded? What approach could be used?
  5. Show videos of Girl Scout cookie delivery: https://youtu.be/DFfsepDkTkA
  6. What can a drone deliver? https://youtu.be/HVDZgTJ8JLA
  7. View Wing’s Website for additional information and videos: https://wing.com/
  8. How does drone delivery change the experience? Positive or negative?
  9. Finally, what types of companies will benefit from the use of drone deliveries?

Source: Associated Press; USA Today; other news sources

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