Tag Archives: events

For Valentine’s Day, a Pizzeria Made of Chocolate

 

In keeping with the season of love and Valentine’s Day, Canadian food company Dr. Oetker opened a pop-up pizzeria in Toronto that was entirely made of chocolate! Yes, you read this correctly; the whole restaurant is made of chocolate. Not only is the pizza made of chocolate, but so is everything else in the restaurant. This includes tables, walls, artwork, light fixtures, flowers, and even the pizza oven is made of chocolate. (Not sure why the oven doesn’t melt.)

If all this still isn’t enough chocolate for you, even a chocolate diamond was created! Heart In Diamond, a man-made diamond company, broke down a Cioccolato chocolate pizza into powder form, then placed it into a high-pressure, high-temperature oven for 120 days and created a half-carat diamond ring.

The unique chocolate dessert pizza has a chocolate crust and is topped with chocolate sauce, dark chocolate chips, milk chocolate shavings, and white chocolate chunks.

Feeling a sugar rush?

Group Activities and Discussion Questions:

  1. Poll students: What is the craziest thing they have ever seen made of chocolate?
  2. Show the video: https://youtu.be/9AbGf374dt0
  3. Show the pizza on the company Web site: http://www.oetker.ca/ca-en/our-products/ristorante-thin-crust/cioccolato/cioccolato.html
  4. Discuss the importance of clearly defining a target market.
  5. What is the target market for this product?
  6. Divide students into teams and have each team develop a profile of the target market. Include demographics, psychographics, behaviors, values, attitudes, etc.
  7. Based on the target market profile, what makes this product unique for these customers?

Source:  Brandchannel.com (12 Feb., 2018). World’s first chocolate pizzeria is open through Valentine’s Day.

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Hurricane Harvey Relief Efforts

Listening to the recent news of the disaster in Texas from Hurricane Harvey, it is easy to become overwhelmed by the scope of the devastation and needs of those affected by the storm. Hurricane Harvey released more than 24.5 trillion gallons of rain, devastating communities and displacing thousands of families and businesses.

But, it is often in times of greatest need that people and companies join together to help those who need it most, without asking for anything in return. Companies are providing money, food, water, donations, and solutions around the area. Some examples:

  • Anheuser-Busch stopped beer production in Georgia to instead produce more than 155,000 cans of water to areas affected by Harvey.
  • Kroger Foundation committed to $100,000 to the Houston Food Back and is donating $5 for every retweet of #KrogerCares.
  • Google pledged $2 million and is also providing urgent information to those in impacted areas, creating a real-time crisis map to help those on the ground.
  • CVS pharmacy is moving its mobile pharmacy trailers into the area to help people with medications, in addition to monetary donations.

It doesn’t stop with companies. Many celebrities and athletes have donated money directly and through foundations to help Texas residents.

Does this surprise you? It shouldn’t. Roughly 89% of global citizens think companies should use their unique abilities and assets to lend assistance during a disaster.

It feels good to help.

Group Activities and Discussion Questions:

  1. Discuss with students the social responsibilities that companies have to the public. What is their opinion?
  2. Should companies publicize their contributions?
  3. Divide students into teams. Have each team research online the level of support that has been donated by companies.
  4. One list can be found at https://youtu.be/hANXIPxN1ME
  5. Build a list on the white board of the companies, donation amount, and items.
  6. Discuss the role of crisis communication during dire times.

Source:  Texas Tribune, CNN, CNBC, New York Times, other news sources

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The Spotted Cheetah Restaurant

Cheetos have long been a favorite snack in America, but it has a fairly limited menu application. Or does it…?

In a new promotional campaign, Cheetos is launching a pop-up restaurant in New York City for three-days in August, with all meals developed by celebrity chef Anne Burrell of the Food Network. The restaurant, named The Spotted Cheetah, offers the “ultimate Cheetos dining experience” and features 11 signature Cheetos-inspired dishes in a three-course menu. The food ranges in price from $8 to $22.

Some of the highlights of the menu include:

  • Cheetos Grilled Cheese and Tomato Soup
  • Cheetos Meatballs
  • Spicy Cheese Nachos
  • Flamin’ Hot and White Cheddar Mac n’ Cheetos
  • Cheetos Mix-ups Crusted Chicken Milanese
  • Cheetos Sweetos Sweet and Salty Cookies
  • Cheetos Sweetos Crusted Cheesecake

Unfortunately, if you want to dine there, the three-day event is already sold-out on Open Table, and has a wait list of more than 1,000 diners! But don’t worry – all of the recipes will be available for free in a digital cookbook on the Cheetos Web site.

Are you hungry now?

Group Activities and Discussion Questions:

  1. Poll students: Who eats Cheetos?
  2. View video: https://youtu.be/yd94mGphQCs
  3. Show Cheetos Web site: http://www.thespottedcheetah.com/
  4. How does the restaurant fit into a promotion plan?
  5. Does this new restaurant, and cookbook, change the positioning of Cheetos in the product life cycle?

Source:  Brandchannel.com, New York Eat, Wall Street Journal, other news sources

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