When you get a cookie craving do you go to the store? Poor you. If you lived in a Christiansburg, Virginia, a community that tests commercial delivery drones, you could get Girl Scout cookies delivered directly to your front lawn!
Christiansburg has been testing Wing drones since 2019. Wing is the drone subsidiary of Alphabet (Google’s parent company). The main delivered products are rather mundane, such as pastries, tacos, and coffee. But now – Wing will be delivering those tasty Thin Mints (my personal favorite) and more. Wing worked with the local Girl Scout troops who said they have had a harder time selling cookies during the pandemic. And, let’s face it, delivering cookies is an excellent way to garner public support for commercial drone services.
Wing’s drones can carry items up to 3.3 pounds that fit into a special aerodynamic package. The drones don’t actually land in your yard; drones hover over a designated delivery area and lower the package to the ground using a string. Customers then retrieve the package from the delivery area. The drones fly lower than 400 feet and cannot be near airports. Items range from foods, flowers, medicine, and more. In addition to the U.S. location, Wing is also delivering via drone in select locations in Australia and Finland.
Now, how many boxes of cookies do you want?
Group Activities and Discussion Questions:
Poll students: Have them think of all the products that could be delivered by drones.
In order to be successful, companies must be able to physically get a product into the hands of the customers. Discuss how a distribution channel works.
For Girl Scout cookies, what distribution channels are used now?
How can the channel be expanded? What approach could be used?
If you are reading this, congratulations. It means you survived the busiest shopping days of the season: Black Friday and Cyber Monday. And, busy is an understatement. Shoppers took to the stores and online in masses, scoping up deals and getting started on holiday shopping for loved ones (and their selves).
The numbers are nearly as staggering. According to Adobe Analytics:
Shopping dollars from Nov. 1 – 26 totaled $58.52 billion
Black Friday accounted for a record-making $7.9 billion, including $6.22 billion spent online
Top products included Fingerlings, L.O.L. Surprise, Nintendo Switch, Laptops from Dell & Apple, LG TVs, drones, and Amazon Echo
Sales traffic vs. revenue by device type:
Desktop: 42% traffic for 61% of purchases
Smartphones: 49% of traffic for 30% of purchases
Tablets: 8% of traffic for 9% of purchases
Buy Online, Pickup In-Store (BOPIS) increased 50% from last year
Cyber Monday sales reached $7.9 billion, the largest single shopping day in the U.S.
Sales from smartphones also hit an all-time high of $2 billion
What did you buy?
Group Activities and Discussion Questions:
Poll students about shopping over the Thanksgiving weekend.
What did they buy? How much did they spend? Gifts or personal purchases?
Cheetos have long been a favorite snack food in America, but it has a fairly limited menu application. Or so one might have thought. After all, it’s just a snack food, right? Wrong!
In a new promotional campaign this fall, Cheetos is launching a Flamin’ Hot pop-up restaurant in Hollywood for three-days in September, featuring meals developed by celebrity chef Roy Choi. The restaurant is named The Flamin’ Hot Spot and all the dishes are inspired by Flamin’ Hot Cheetos. (The concept is similar to one that Cheetos did a year ago with a pop-up restaurant in New York City with a menu developed by Chef Anne Burrell.)
According to Cheetos, they noticed a trend among customers and restaurants with Cheetos finding its way into creative menus including bagels, sushi, and burritos. The Flamin’ Hot Spot will have appetizers, main courses, and desserts.
Some of the menu highlights include:
Flamin’ Hot Elotes
Flamin’ Hot Chipotle Ranch Wings
Xxtra Flamin’ Hot Rice Bowl
Hot Cheetos Burrito
Cheetos Sweetos Hot Cakes
Chester Cheetah’s Churros
Unfortunately, if you want to dine there, the three-day event is already sold-out and has a long wait list! But don’t worry – all of the recipes will be available for free in a digital cookbook on the Cheetos Web site. Ingredients are also available on Amazon Fresh.