Tag Archives: children

Wing Drones Can Now Deliver Girl Scout Cookies

When you get a cookie craving do you go to the store? Poor you. If you lived in a Christiansburg, Virginia, a community that tests commercial delivery drones, you could get Girl Scout cookies delivered directly to your front lawn!

Christiansburg has been testing Wing drones since 2019. Wing is the drone subsidiary of Alphabet (Google’s parent company). The main delivered products are rather mundane, such as pastries, tacos, and coffee. But now – Wing will be delivering those tasty Thin Mints (my personal favorite) and more. Wing worked with the local Girl Scout troops who said they have had a harder time selling cookies during the pandemic. And, let’s face it, delivering cookies is an excellent way to garner public support for commercial drone services.

Wing’s drones can carry items up to 3.3 pounds that fit into a special aerodynamic package. The drones don’t actually land in your yard; drones hover over a designated delivery area and lower the package to the ground using a string. Customers then retrieve the package from the delivery area. The drones fly lower than 400 feet and cannot be near airports. Items range from foods, flowers, medicine, and more. In addition to the U.S. location, Wing is also delivering via drone in select locations in Australia and Finland.

Now, how many boxes of cookies do you want?

Group Activities and Discussion Questions:

  1. Poll students: Have them think of all the products that could be delivered by drones.
  2. In order to be successful, companies must be able to physically get a product into the hands of the customers. Discuss how a distribution channel works.
  3. For Girl Scout cookies, what distribution channels are used now?
  4. How can the channel be expanded? What approach could be used?
  5. Show videos of Girl Scout cookie delivery: https://youtu.be/DFfsepDkTkA
  6. What can a drone deliver? https://youtu.be/HVDZgTJ8JLA
  7. View Wing’s Website for additional information and videos: https://wing.com/
  8. How does drone delivery change the experience? Positive or negative?
  9. Finally, what types of companies will benefit from the use of drone deliveries?

Source: Associated Press; USA Today; other news sources

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A Modern Potato Head Family

When is the last time you played with Mr. Potato Head toys? Well, it is still around but Hasbro is officially renaming the toy line “Potato Head” without the Mr. and Mrs. labels. The intent of the rebranding is to allow kids to show the many different faces of family, gender, and inclusion – and of course all in its beloved potato format!

Hasbro is not actually getting rid of Mr. Potato Head, who along with Mrs. Potato Head will retain their honorary family titles. However, the company will repackage the toys into a “Create Your Potato Head Family” set with two large and one small potato bodies, along with 42 different accessories in new colors and more inclusive messaging. The change is viewed as part of a larger movement towards greater diversity and inclusion for children and families.

Hasbro is far from alone in revising its toy lines. In 2019, Mattel launched customizable, gender-neutral dolls called “Creatable World” to allow kids to create their own characters. Mattel also has new more diverse Barbie dolls as well, reflecting the changes in society and women’s roles. And, American Girl dolls now has an American Boy to round out its collection.

Let’s play!

 Group Activities and Discussion Questions:

  1. Divide students into groups. Have each group 10 of their all-time favorite toys.
  2. Build the list of toys on the board and challenge students to examine the list.
  3. Are these toys gender-neutral, or are they directed at boys or girls only?
  4. Show the Potato Head site and video: https://corporate.hasbro.com/en-us/articles/create_your_potato_head_family_launching_this_fall
  5. Discuss with students how toys can reflect society and cultures.
  6. Show American Girl dolls: https://www.americangirl.com/shop/c/boy-dolls
  7. Show Barbie dolls: https://barbie.mattel.com/shop/en-us/ba/barbie-dolls
  8. What other toys could use this approach?

Sources: AdWeek; New York Times; other news sources

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Celebrating Everyday Heroes

We tend to think of heroes as extraordinary people who can fly through the skies, leap tall buildings, and vanquish evil doers. That is still true. However, given the difficult times today dealing with the coronavirus, we can see heroes wherever we look – people who risk their lives in the service of others during this global pandemic. The ordinary things that we once took for granted now deserve extra respect and thanks; to the health care providers who risk infection, to the delivery truck drivers, and grocery store employees who interact with us every day to make sure we have the food and supplies we need.

To honor these everyday heroes who support us, Mattel and Fisher-Price have launched a special edition collection of 16 action figures that commemorate doctors, nurses, EMTs, delivery drivers, and  a five-figure Little People Community Champions set that also include grocery workers. These are our neighbors and friends who keep our communities up and running. The action figures are part of a campaign named #ThankYouHeroes and the proceeds go to #FirstRepondersFirst initiative created to support first responders.

Mattel is also producing face shields and masks, plus has donated toys to nonprofit partners around the world, and launched the ‘Mattel Playroom’ as an online resource for caregivers to help keep children entertained at home.

Celebrate the heroes in your life.

Group Activities and Discussion Questions:

  1. Discuss the various ways in companies can take actions to improve their social responsibility in the pandemic.
  2. Show a video of the new product line: https://youtu.be/kC9NnIRRUjQ
  3. View Mattel’s Website: https://www.mattel.com/en-us/playroom-thankyouheroes?icid=plp_body-1_aspot_thank-you-heroes_p1
  4. Divide students into teams. Have students search the Internet for examples of how companies are responding to virus and helping to prevent illness and protect workers.
  5. What additional ideas do students have for companies to help communities?

Source: Ad Week; CBS News; CNN; additional news sources

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