Michelle Obama Launches Healthier Drink Company

Keeping children healthy is an important cause, but it can be difficult when it comes to all the added sugars that appear in children’s food and drink. According to federal dietary guidelines, more than three-quarters of all U.S. 9 – 13-year-old children exceed the recommended limit of added sugars per day; children get about 32% of that sugar from beverages.

According to the Centers for Disease Control and Prevention, roughly one-in-five children ages 2 – 19 are obese. And, obesity is linked to a number of health problems such as heart disease and Type 2 diabetes. This is an important issue to address and now former-First Lady Michelle Obama has co-founded a company selling healthier drinks to kids.

The company, named PLEZi Nutrition, has launched its first product line of drinks that contain about 75% less sugar (compared to other fruit juice brands) plus fiber and nutrients including potassium, magnesium, and zinc. Drinks contain no added sugars and are 35 calories per bottle.

Drinks come in flavors including Sour Apple, Blueberry Blast, and Orange Smash. A four-pack of 8-ounce drinks will be priced around $4.00 and are sold at Target and online at Walmart.

Try it and see what you think.

Group Activities and Discussion Questions:

  1. Show Pelzi’s Website: https://plezi.com/
  2. Show Plezi for sale at Target: https://www.target.com/s?searchTerm=plezi
  3. And for sale at Walmart: https://www.walmart.com/search?q=plezi
  4. Discuss the importance of clearly defining a target market.
  5. What is the target market?
  6. Divide students into teams and have each team develop a profile of a target market. Include demographics, psychographics, behaviors, values, attitudes, etc.
  7. Based on the target market profile, what makes this product unique for these customers?
  8. What should the promotion plan focus on?

Source:  Aubrey, A. (3 May 2023). Michelle Obama launches a food company aimed at healthier choices for kids. NPR News.; Petersen, A. (3 May 2023). Michelle Obama starts food-and-drinks company aimed at fighting childhood obesity. Wall Street Journal.; other news sources.

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