Tag Archives: design

For Valentine’s Day, a Pizzeria Made of Chocolate


In keeping with the season of love and Valentine’s Day, Canadian food company Dr. Oetker opened a pop-up pizzeria in Toronto that was entirely made of chocolate! Yes, you read this correctly; the whole restaurant is made of chocolate. Not only is the pizza made of chocolate, but so is everything else in the restaurant. This includes tables, walls, artwork, light fixtures, flowers, and even the pizza oven is made of chocolate. (Not sure why the oven doesn’t melt.)

If all this still isn’t enough chocolate for you, even a chocolate diamond was created! Heart In Diamond, a man-made diamond company, broke down a Cioccolato chocolate pizza into powder form, then placed it into a high-pressure, high-temperature oven for 120 days and created a half-carat diamond ring.

The unique chocolate dessert pizza has a chocolate crust and is topped with chocolate sauce, dark chocolate chips, milk chocolate shavings, and white chocolate chunks.

Feeling a sugar rush?

Group Activities and Discussion Questions:

  1. Poll students: What is the craziest thing they have ever seen made of chocolate?
  2. Show the video: https://youtu.be/9AbGf374dt0
  3. Show the pizza on the company Web site: http://www.oetker.ca/ca-en/our-products/ristorante-thin-crust/cioccolato/cioccolato.html
  4. Discuss the importance of clearly defining a target market.
  5. What is the target market for this product?
  6. Divide students into teams and have each team develop a profile of the target market. Include demographics, psychographics, behaviors, values, attitudes, etc.
  7. Based on the target market profile, what makes this product unique for these customers?

Source:  Brandchannel.com (12 Feb., 2018). World’s first chocolate pizzeria is open through Valentine’s Day.

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What’s trending?

Marketers are constantly scanning the environment to find new trends. They need to recognize how external forces shape organizations and marketplaces. The lifestyles of consumers are refreshed as consumers are exposed to new ideas and trends. As environmental forces impact organizations, they can also influence consumer behavior. The five environmental forces – social, economic, technology, competitive, and legal – are continually challenging companies, products, and services.

These forces are in play when consumers explore new ways to live, eat, communicate, work, play, learn, and much more. And, with the advent of a new hyper-connected lifestyle (thanks to social media) consumers are quickly exposed to the latest social trends and new ideas.

What are some of the recent trends? According to Mintel Trends, here are some of the recent top trends in the marketplace:

  • Consumers in transit: Adidas released 500 pairs of limited edition shoes that act as a valid annual ticket for BVG public transportation in Germany.
  • Home safety: Vivint has a new app called Streety that allows users to share footage from their outdoor cameras with neighbors.
  • Automotive: Luxury car manufacturer Infiniti teamed with Q & A Web site Zhihu to jointly host a 10-hour live streaming event where an entire car was dismantled so that consumers could learn about the different parts of the car and gain more knowledge about technology and performance.
  • Consumer goods: Coca-Cola launched Coca-Cola Coffee Plus in Australia, a beverage that has twice as much caffeine as regular Coke but has just 42 calories.

Look around. What new trends do you spot?

Group Activities and Discussion Questions:

  1. Start by discussing how trends impact products and services.
  2. Bring up the Mintel top trends site: http://www.mintel.com/blog/new-market-trends/hotspots-january-2018s-top-trends-observations?utm_campaign=9103901_Mintel%20newsletter%20-%20NAM%2025%2F1%2F2018&utm_medium=email&utm_source=dotm&dm_i=2174,5F4M5,NVC5O0,KZ95H,1
  3. Information about the Adidas sneakers: https://www.npr.org/sections/parallels/2018/01/17/578598875/berlins-new-adidas-sneakers-feature-sewn-in-transit-tickets
  4. Vivint Streety information: https://www.vivint.com/resources/article/streety-new-neighborhood-watch-app
  5. Coca-Cola Coffee Plus: http://www.coca-colacompany.com/stories/coca-cola-plus-coffee-no-sugar–a-blend-of-two-favourites
  6. Which of these trends do students think have staying power?
  7. Poll students: What trends have they observed lately?
  8. Ask students to utilize the Internet to research trends. What are their findings?

Source:   Mintel (25 January, 2018). Hotspots: January 2018’s top trend observations.

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Mug Keeps Drinks Hot!

It’s a small thing, but a pet peeve of many coffee drinkers is that they absolutely hate it when their mugs of coffee get cold, and have to be microwaved or refilled in order to be hot again. Reheating changes the taste. And then it gets cold again, and has to be reheated yet again, and so on…There should be a solution for the cold desktop mug of coffee.

And, now there is a solution. Enter the Ember Ceramic Mug to solve the dilemma. The mug incorporates technology that helps keep the drink at whatever temperature is needed. Using Ember’s app, the ideal temperature for each beverage can be set automatically. The sleekly styled mug has a change cooling system, micro-processor controlled heating system, and network of sensors – all working to keep the beverage at the ideal temperature!

The innovative design won Ember a coveted TIME Magazine’s Best Inventions of 2017 award. Priced at $79.95, Ember’s mug is not cheap. The white ceramic mug comes with charging coaster, is fully submersible (but wash by hand), and can maintain temperatures for hours on end.

Coffee, anyone?

Group Activities and Discussion Questions:

    1. Discuss the importance of setting objectives. Explain SMART objectives – specific, measureable, achievable, realistic, and time-bound.
    2. Show Ember’s Web site and products: https://ember.com/
    3. Video is available: https://youtu.be/7Vy_y52oZos
    4. Video: https://youtu.be/j9YAvpJTF9w
    5. Divide students into teams. Have each team develop five SMART objectives for this product.
    6. Discuss the objectives. How would the objectives change if a different marketing strategy was used?
    7. Debrief the exercise.

Source: Pierce, D. (12 Dec., 2017). I can’t stop drinking coffee out of this temperature-regulated mug. Wired Magazine.

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