Tag Archives: design

Robocop in Dubai

In what may be the world’s first Robocop, an autonomous robot policeman has reported for duty in Dubai on public streets. This is just the start: Dubai has plans to make 25% of the city’s police force robotic by 2030.

The 1.7m high Robocop weighs approximately 100kg. An embedded touchscreen on its chest allows people to report crimes and pay fines for traffic violations. It also includes facial recognition functions to identify a person’s emotions and facial expressions, and can change its expression and greetings to help put people at ease. Facial recognition technology helps police officers identify and catch offenders. It can also broadcast live video feeds in times of emergency.

Robocop can communicate in six languages, including Arabic and English. And, lest you think Robocop isn’t friendly, it can shake hands and offer salutes. Robocop can also chat and interact with people, helping to put them at ease.

And of course, Robocop links to social media such as Twitter, just like everyone else!

Group Activities and Discussion Questions:

  1. Discuss with students the role of robots in society and business. What are their ideas on how robots could be useful? Harmful?
  2. Show Robocop video: https://youtu.be/sA9OiALxdZg
  3. Show PAL Robotics Web site. It includes a series of videos of different robot products: http://pal-robotics.com/en/products/
  4. Divide students into teams and have them discuss legal and ethical considerations of Robocop.
  5. What are their recommendations?

Source: Newsweek  

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Prosthetics for Pets

There is no doubt that the medical options for prosthetics offered to people are advancing by giant leaps. Recently, we wrote about a new amphibious prosthetic leg developed specifically for swimmers. Such innovations are not reserved only for the two-legged species; new orthotic and prosthetics are also available for pets who need new paws or legs.

While the animal prosthetic industry is very new, there have been new advances and an increase in demand for prosthetics for animals. According to industry experts, the growth has been exponential for the innovative services.

Perhaps some of this is due to the change in family/pet dynamics – pets are often viewed as important members of the family, and receive important health care. The prosthetics are custom-made and can cover knees, ankles, pays, wrists, elbows, and legs. Orthotic devices range in price from $750 – $950, while prosthetics average $1,350 – $1,750.

What would you pay for your pet’s care?

Group Activities and Discussion Questions:

  1. Pricing is usually a complex topic. Discuss the six steps for pricing (determining objectives, estimating demand, determining cost/profit relationships, select price level, set list price, and make adjustments).
  2. Next, show the Web site and videos for Ortho Pets: http://orthopets.com/
  3. Discuss the various pricing models in class: demand-oriented, cost-oriented, profit-oriented, and competition-oriented.
  4. For this product, divide students into groups and have each group work on any/all of the six steps.
  5. When setting the price level, assign each team a different model to use (demand-oriented, cost- oriented, etc.).
  6. Debrief the exercise. Compare the various pricing models and discuss advantages/disadvantages of each.

Source: Tribune News Service

 

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The Power of Packaging

Do you use packaging to help determine the quality and value of a product? If so, you are not alone. In marketing, we discuss the four Ps – product, price, place, and promotion. In reality of course, there are more than just four – a powerful fifth P is “packaging.” Packaging has the power to guide and influence consumer behavior. A creative package has the ability to totally change how a consumer perceives a product. Case in point: Suave.

Suave’s mission was to get beauty bloggers to try – and love – Suave’s low-cost shampoo. But instead of telling the bloggers it was Suave, the company repackaged and renamed the product “evaus.”  (Suave spelled backwards.) The beauty bloggers were then sent the new product and asked to use it for two weeks. Their responses were overwhelmingly positive. When the bloggers later attended an event in New York, it was revealed to them that they were using Suave, and not a premium-priced shampoo.

The subterfuge helps the company position itself for price-conscious millennial women. It also reinforces the notion that we can’t judge a book by its cover, or a shampoo by its bottle.

Group Activities and Discussion Questions:

  1. Discuss the role that packaging plays in marketing a product.
  2. Show the Suave case: https://secure.suave.com/campaigns/trying-is-believing/
  3. Divide students into teams. Have each team identify at least three products with packaging they like, and another three products with poor packaging.
  4. How does packaging influence perception about the product and quality?
  5. Next, assign each team a common household product and have them design new packaging.
  6. Debrief the exercise by showing the packaging and asking for responses.

Source: Brandchannel.com   

 

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