Marketing: The Core
By Roger Kerin and Steven Hartley
The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. This product uses a conversational writing style and active learning techniques (cases, exercises, and testimonials) to help students personalize marketing and make career decisions. Available with Connect: a highly reliable homework and learning management solution.