Marketing: The Core
9th Edition
By Roger Kerin and Steven Hartley
ISBN10: 1260729184
ISBN13: 9781260729184
Copyright: 2022
The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. This product uses a conversational writing style and active learning techniques (cases, exercises, and testimonials) to help students personalize marketing and make career decisions. Available with Connect: a highly reliable homework and learning management solution.
