Dr. Nancy L. Harrower (Web Content Coauthor)
Asst. Professor and Program Chair, Marketing Management
Concordia University – St. Paul, Minn.
College of Business and Organizational Leadership
Dr. Nancy L. Harrower brings a practical approach to teaching marketing principles. With more than
20 years as a marketing executive in global corporations, Harrower has the experience to bring course material to life for students and illustrate how business works in the “real world.” The mixture of academic excellence with professional acumen gives students critical analysis skills that they will need in the workplace. Her students gain practical experience working on applied projects such as marketing research, marketing strategy, marketing promotions, and business plans.
Following her successful marketing career, Harrower now teaches marketing courses at Concordia
University, St. Paul (Minn.), working with traditional undergraduate students, graduate students, and
adult students. She also presents in the business community and consults with companies on strategic
marketing programs, branding, and promotional campaigns.
- Ed.D. Organization Development, University of St. Thomas, Minn.
- M.B.A. Marketing, University of Montana
- B.A. Marketing, Michigan State University
Critical business and marketing analysis skills, combined with practical application of student skills in