The journey of a new service from the concept stage to commercialization can be a long road, and one that is usually littered with potholes and obstacles. Such has been the path for commercialization of drones to be used for deliveries. Although there have been a number of drone versions and tests by different companies, none have yet been able to take the final step as countries develop regulations for safe commercial drone flights.
However, Domino’s Pizza in New Zealand can now boast that it has now completed the world’s first pizza delivery by drone! New Zealand Domino’s partnered with Flirtey, an independent drone delivery service company. Flirtey has partnered with companies and agencies in various countries to promote the use of drones for deliveries of items such as food, medicine, first aid, and more.
The companies worked together for several months to develop a process for getting hot pizza delivered to a customer’s door. Using autonomous GPS drones, the target time to get pizzas to the door is 10 minutes, bypassing traffic, road construction and more.
Look. Up in the sky. Is it a bird? Is it a plane? No – it’s an Amazon Prime Air drone making a delivery!
It’s been a few years now since Amazon first showed consumers how drones could be used for package delivery, and while it is still not commercially applicable, the company continues to make progress on the initiative.
In mid-December, Amazon made its first commercial drone delivery to a shopper in Cambridgeshire, England. The order, consisting of an Amazon Fire device and popcorn, was dispatched from a nearby Amazon warehouse and it covered the two miles to the customer’s home in 13 minutes. Additional consumers are expected to test the drone delivery in the next few months, greatly expanding the service.
In nearby Cambridge, the company has a large plant at which it has been testing drones. The drones are capable of carrying up to five pounds and use cameras to identify the landing locations where marked pads are placed. The units are flown under 400 feet and use GPS and “sense and avoid” technology that helps to avoid tall objects such as towers, wires, buildings, birds, and other obstructions.
This week’s viral videos have a lot of variety. There are three videos from Apple, plus another for Beats, along with a variety of videos from Shell, Heathrow Airport, Porsche, PETA, and a nice return to the list of Samsung. The focus is on friends and family, as befitting the beginning of the holiday season.
There are three key factors for viral video success:
Reaching the tastemakers.
Building a community of participation.
Creating unexpectedness in the video.
Regardless of the type of product or service, the country of origin, or the importance of the message, what matters is reaching the audience in a way the both entertains and informs. It might be YouTube, and more often now, it’s on Facebook and other social media. Check out this week’s top videos and discuss what makes them “go viral.”