Marketing
16th Edition
By Roger Kerin and Steven Hartley
ISBN10: 1264121326
ISBN13: 9781264121328
Copyright: 2023
Engagement. Leadership. Innovation.This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin Marketing 16e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
