Tag Archives: education

The Internet Changes the World

Make no mistake – technology use is a global economic and communcation force. Consider that today more than two billion people use Facebook – that’s one-quarter of the world’s population! And, one in every five minutes online is estimated to be spent on Facebook. It’s potentially a juggernaut of massive proportions. With the extensive reach of Facebook and other technology companies such as Google and Apple, it is also a challenge to many countries’ governments control over their own citizen’s information sources and habits.

Whether it is politics, music, business, or education, the reach of global technology companies represents a challenge for businesses and marketers. This is particularly true when technology companies in essence subsidize connectivity in developing nations. Economies of nations rest on profit-driven technology companies based in Silicon Valley.

The Internet has a reputation of being a free-wheeling, anything-goes system that cannot be contained by nations. Or at least, not easily contained even in countries such as China and Vietnam. In the U.S., technology companies are facing new scrutiny by the government when it comes to politics, advertising, hacking, and controlling news. More than 50 counties have passed laws in the last five years to increase control over how their citizens use the Internet. And, in particular, digital privacy is a growing issue throughout European nations and the United States.

Where is the Internet going? And, how should marketing use it?

Group Activities and Discussion Questions:

  1. Discuss the role that technology companies play in global economies and policies.
  2. Show the New York Times video: https://nyti.ms/2y8o8WC
  3. Discuss recent news about politics, hacking, news, bullying, privacy, and advertising buys.
  4. Divide students into groups. Have each group discuss what their experiences have been online.
  5. Task each team to come up with standards for how companies should use the Internet.
  6. Task each team to come up with five recommendations that could be implemented to improve online use and privacy.

Source: New York Times

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Marketing of Nonprofits

Many organizations often have complicated marketing messages. They need to state the need they meet, how the public and government can help, and build relationships with donors. This is especially true with nonprofit organizations where the messages can be replete with complex jargon and hard-to-understand programs.

Nonprofit organizations need to provide clear explanation of goals and convince people to support its causes. Many nonprofit organizations have a difficult time competing – after all, there are no bad causes, only causes that either resonate – or not – with prospective donors.

The Colon Cancer Alliance is one of these types of organizations, and they eventually turned to marketing professionals for help in recrafting messages and marketing programs. One of the campaigns that they used during Shark Week called out the fact that while sharks attack only 16 people per year, more than 130,000 people each year are diagnosed with colon cancer!

Even words such as “disabled” or “disability” or “disease” can cause confusion and concern. These are broad phrases that can be applied to virtually any illness. Be specific in the messages, audiences, and treatments. After all, even nonprofits have competitors.

What causes motivate you?

Group Activities and Discussion Questions:

  1. Divide students into teams.
  2. Have each team select a different nonprofit organization to examine.
  3. Review and revise the message and vision of the nonprofit.
  4. Develop a marketing program for it that is creative and catchy.
  5. Have students vote on the most effective campaign.
  6. How should it be deployed?

Source:  New York Times

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Robots and Us

“May you live in interesting times.” Is it a Chinese curse, or a promise for the future? No matter which it is, we are certainly living in interesting times as technology progresses into robotics and artificial intelligence (or intelligence augmentation).

Today, there are robots in the warehouse, manufacturing plant, retail stores, health care, and more. Cars are now capable of autonomous driving. Digital assistants open doors, set temperatures, monitor security, and answer our daily queries for information. Drones deliver packages and pizzas. The smartphones in our pockets have greater computing capabilities than was ever dreamed of. What was once deemed science fiction, is now today’s reality.

Where did this all start, and more importantly, where is it going? Will robotics give us faster and safer solutions to humanities problems, or will it lead to a jobless future?

What’s your opinion?

Group Activities and Discussion Questions:

  1. This is a different type of post. Instead of having students develop marketing solutions or new products, use this topic to generate critical thinking by students.
  2. There is a series of videos by Wired that discuss robots and technology: https://www.youtube.com/playlist?list=PLibNZv5Zd0dxEjUuwSuvNkAPmc_J4we6M
  3. Show any/all of the videos to generate class discussion about future technologies.
  4. Divide students into teams. Have each team view a video and summarize it for the class.
  5. What are the business and marketing implications from the video and discussion?

Source:  Wired   

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