Tag Archives: education

Use Your Career to Change the World

The last few years have seen a crazy world take shape in front of us. Between climate crisis, the pandemic, economic upheaval, wars, racial inequality, gender issues, and political turmoil, it makes one wonder how to best contribute to building a better world for the future.

After all, it feels good when we make a positive impact. It can be a small change such as contributing a few dollars to someone in need, or it can be a larger change such as starting a new program or organization for social justice or community service. And of course our jobs and careers can also contribute to making positive changes, either through donating money or using our time to make inroads to solving issues.

A movement called “Effective Altruism” formed in the late 2000s by Oxford University philosophers uses science and data to determine how people can use their time and skills to do the most good in society. When the movement first began it focused on lucrative careers so as to generate more money to contribute to important causes. But that has morphed into other approaches to doing good with our careers. This has been particularly true in the past few years during the pandemic as workers consider their purpose and meaning of their work.

This led to the nonprofit called “80,000 Hours” which evolved from Effective Altruism to help people design careers where they can do good things in the world. Why 80,000 hours? On average, today’s workers are likely to spend 80,000 hours working over a 40-year period (40 hours/week x 50 weeks/year).

But how does someone find the right career to pursue? What is our best opportunity to have a positive impact in the world? 80,000 Hours gives advice to job-seekers who are looking for high-impact jobs that address the social problems that concern them. Perhaps it is working at a start-up company focused on a new medical intervention, or a technology company focused on climate change.

The four main factors for defining your impact are:

  1. Help solve a more pressing problem.
  2. Find a more effective solution.
  3. Find a path with more leverage.
  4. Find work that fits you better.

Think about it.

What issues drive you? Where can you do the most good?

Group Activities and Discussion Questions:

  1. This is a slightly softer activity that the usual ones about creating a new marketing program. But, it is very relevant to today’s students.
  2. Discuss the importance impacting local and global issues for the future benefit.
  3. Poll students: What are their concerns for the future? With what issues would they like to get involved?
  4. The following two organizations and websites can take some time to review. Set aside some class time to allow teams to review the articles and approaches.
  5. Show the website for Effective Altruism: https://www.effectivealtruism.org/
  6. A video explanation: https://youtu.be/nwhoSX9AFXU
  7. Show the website for 80,000 hours: https://80000hours.org/
  8. A video for 80,000 hours: https://youtu.be/1xsR0XBwyo4
  9. Divide students into teams and have each team prepare a summary of what was learned from these websites.
  10. Consider a discussion board or assignment that focuses students on the topic of how to use their skills.

Sources: Varagur, K. (Oct. 10, 2021). Can your career help change the World? Wall Street Journal.

Leave a comment

Filed under Classroom Activities

Marketing Used for Good

We commonly think of using marketing principles and practices to promote business and grow revenue. And that’s fine – up to a certain point. However, marketing can be so much more.

We know that marketing is used to grow businesses and organizations. Increased revenue usually leads to new research and development, new products and services, and strong returns for shareholders and stakeholders. Lots of people benefit from this. And that’s good. But it is only part of the story. Marketing can also be used to help society in very powerful ways.

In one example, advertising agency Havas Tel Aviv recently used it powers for good when it partnered with Laisha, a popular women’s magazine in Tel Aviv, to promote a domestic abuse hotline. A study of women in Israel had found that most women were not even aware that a  hotline number for domestic abuse even existed. Therefore, for the promotion the agency created a simple cover page for Laisha with the 24/7 helpline phone number in large white letters on a black background. Basically, making it an impossible-to-miss cover. The text stated that women who suffer from domestic violence are not alone – and that the anonymous phone line offers help in all languages.

The result: An increase in calls to the hotline by 500%!

Musicians and artists also are powerful contributors to social programs and awareness. Several years ago rapper Logic recorded the song titled “1-800-273-8255,” directing young people to the National Suicide Prevention Lifeline phone number. The song chronicled a youth’s journey through depression to a suicide prevention call. The song was nominated for Grammy awards for song of the year and best music video as well as a MTV music video award. But the most stunning result was the increase in calls for help during its release.

The results: 9,915 more calls to the support line were made in the 34-day period after the Grammy and MTV Music Award shows! The song’s impact contributed to an estimated 245 fewer suicides over the same period. That’s powerful!

Consider: Marketing makes a difference in many ways.

Group Activities and Discussion Questions:

  1. Discuss how marketers can be active with social responsibility and justice.
  2. What skill sets translate from corporations to community service?
  3. Show Logic’s video: https://youtu.be/Kb24RrHIbFk
  4. Divide students into teams. Have each team select a social issue or a community program that they admire.
  5. Challenge each team to develop a marketing tactic to highlight the ways in with the programs can help people.
  6. Alternatively, have each team research an existing social program and analyze its messaging and tactics (ex: Red Cross, Big Brothers, etc.)

Sources: Ansari, T., (Dec. 15, 2021). Rapper Logic’s song about suicide prevention may have saved hundreds of lives, study says, Wall Street Journal; Griner, D. (Dec. 2, 2021). This magazine cover boosted calls to an abuse hotline by 500%. Ad Week.

Leave a comment

Filed under Classroom Activities

College Athletes Can Now Make Money

It’s been a long time coming, but finally college athletes can make money! A new NCAA policy allows student athletes to earn compensation by marketing their name, image, or likeness (NIL). This is a big shift in policy from the NCAA which has long banned college athletes from receiving any compensation other than tuition.

The new NIL rule will let student athletes earn income from licensing merchandise, podcasting, offering lessons, promoting brands, opening businesses, and other deals. In addition, student athletes can use their personal brands to earn money. Many athletes have a strong social media presence that can be leveraged into marketing brands and products.

On July 1st, hundreds of student athletes announced deals for NIL.  Big winners right away were sisters Hanna and Haley Cavinder, basketball players at Fresno State who are now spokespersons for Boost Mobile. Auburn football players Bo Nix and Shaun Shivers also announced partnership deals (with Milo’s Tea and Yoke respectively).

Some athletes will be paid for appearances, others will endorse products for payments, and still others are launching merchandise lines. The deals are not necessarily tied to sports. Athletes are now able to earn income from gigs as musicians, designers, and artists also.

It’s important to note that of the hundreds of thousands of college athletes, many will not benefit from the NIL policy. Athletes still cannot be paid directly by colleges beyond their attendance costs, nor are athletes to be considered employees of the colleges. But the opportunities are now there and will certainly influence sports and business.

The times are indeed changing.

Group Activities and Discussion Questions:

  1. Poll students: What is their opinion on the new NCAA policy that allow student athletes to profit off their name, image, and likeness?
  2. What are the positives and negatives for the policy?
  3. How will this policy impact marketing activities?
  4. Show video about the college athlete pay debate: https://youtu.be/q8dtMX_wXNY
  5. Show Open Sponsorship website: https://opensponsorship.com/
  6. Divide students into teams. Have each team develop ideas on how businesses could use college athletes in their marketing.

Source:  Ad Week; Assoc. Press; CNBC; NBC Sports; New York Times; other news sources

Leave a comment

Filed under Classroom Activities