Tag Archives: education

The Joy of Books (for kids)!

Remember when one of the joys of being a kid was getting a box delivered to you that was filled with surprises? Even when the box contained books?! I remember it and the pleasure that reading brought (and still brings) to my life. When kids read, new worlds open up to them. And, building a love of reading early can lead to a life-time love of reading and learning.

In a new service geared to young readers, Amazon is starting a new service to send a monthly box of books to kids based on their ages and interests. The Prime Book Box service uses the tag line “The Love of Reading, Delivered” and delivers a curated box of books every one, two, or three months. The service is priced at $22.99 per box, an estimated 35% discount from the cumulative list prices.

Books can be selected for various age groups: Baby to two year olds, three to five year olds, six to eight year olds, and nine to 12 year olds. Each box contains either two hardcover books or four board books. The selection may include classic books as well as new books selected by the editors, and customers have options to swap out books and substitute from a selected alternative list. The service also takes into account a customer’s purchase history in order to avoid sending a book that you had previously purchased on Amazon.

Reading and getting surprises in the mail – it makes kids happy!

Group Activities and Discussion Questions:

  1. Discuss the power of reading for kids.
  2. Poll students: What do they remember about getting books as a kid? What were some of their favorite books?
  3. Show Amazon’s Prime Book Box service to class: https://www.amazon.com/dp/B072J4QS9F
  4. Pricing is usually a complex topic. Discuss the six steps for pricing (determining objectives, estimating demand, determining cost/profit relationships, select price level, set list price, and make adjustments).
  5. Discuss the various pricing models in class: demand-oriented, cost-oriented, profit-oriented, and competition-oriented.
  6. Which strategy is Amazon using for the new service?
  7. Will this be effective?

Source: Brandchannel.com, other news sources

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NBA Store is Sensory-Inclusive

When we think about NBA basketball games, or virtually anything that is sports-related, loud noises and bright lights immediately hit us – right between the eyes and ears. The excitement and crowds are definitely part of the atmosphere and usually helps get energy levels up. But that level of noise and light isn’t always a good thing. If someone is prone to overstimulation due to autism, PTSD, dementia or other sensory-processing disorders, overstimulation could cause a meltdown and panic or anxiety attack. It’s not just sports games; even crowded stores can bring on panic attacks. This was the concern driving the design of the newly opened NBA store in New York City.

In order to be more inclusive and assist those sensory sensitive fans, the NBA’s flagship store in New York City has become the first sensory-inclusive retail store in the world. To do this, the NBA partnered with KultureCity, a nonprofit that works to help make public spaces become more sensory-inclusive. The new NBA store offers bags containing fidget spinners, weighted lap pads, and noise-cancelling headphones to those individuals who may need them. In addition, the NBA store staff is trained to better understand, interact with, and identify visitors who may need assistance during shopping.

The NBA’s initiatives go beyond the store. There are now 14 NBA arenas equipped for the fans who need additional attention to deal with sensory needs. Four of the arenas have dedicated quiet sensory rooms to help fans. The objective of the programs is to enable the NBA to be fully inclusive and accessible to all.

Inclusion – it’s a good move on the court, and in the store.

Group Activities and Discussion Questions:

  1. Poll students: Do they know someone who has sensory challenges and needs?
  2. Show a video highlighting the new store: https://youtu.be/zchmSWP1630
  3. Show a video about how one arena helps sensory challenged guests: https://youtu.be/3QRQKhGz6_4
  4. Also show the KultureCity Web site: https://www.kulturecity.org/
  5. Are there other venues or locations that could benefit from this approach?
  6. How should the NBA market this initiative?

Source:  Martin, B. (2 April, 2018). NBA store in New York becomes world’s first sensory-inclusive retail store. NBA.com.

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Net Neutrality and the Whopper

In December 2017, the Federal Communications Commission (FCC) repealed the net neutrality rules that guided businesses providing Internet access. The revised ruling potentially allows Internet Service Providers (ISP) to charge different rates for different Internet speeds and services. In essence, ISPs can charge customers more to get faster Internet speeds. And, customers who pay less would receive slower Internet speeds.

Unfortunately, net neutrality can be complicated to explain and is not always fully understood by many consumers. Enter: Burger King, using a Whopper to help explain how net neutrality works.

Whoppers? Those aren’t very technical. No, but they are a product that consumers expect to receive quickly (no matter what the price is). What would happen if a customer had to pay more to get a Whopper quickly? Or, as Burger King explains, what is the mpbs* for the service, and how much is a customer willing to pay for it (*Making Burgers per Second)?

Burger King set up a hidden camera at a restaurant location and watched how real customers reacted to having to wait longer for their burgers as employees deliberately slowed down their services. Customers could choose from slow mbps ($4.99/Whopper), fast mbps ($12.99), or hyper-fast mbps ($25.99). The results were hysterical, and revealing.

How much are you willing to pay for your Whopper (and Internet access)? The video clearly hit home with customers and went viral, racking up nearly 16 million views in less than a week!

Group Activities and Discussion Questions:

  1. Start by asking students to define net neutrality.
  2. Ask them about the recent FCC decision on net neutrality?
  3. What are student opinions about it? For or against, and why?
  4. Show the Burger King video:

https://youtu.be/ltzy5vRmN8Q

  1. After viewing the video, did anyone change their opinion?
  2. In teams, have students determine other topics that are difficult to explain and comprehend. (Ex: tariffs, quotas, etc.)
  3. Have each team develop an explanation using metaphors (such as Burger King did) to help consumers understand the implications of these complicated topics.

Source:  Nudd, T. (24 Jan., 2018). Burger King deviously explains net neutrality by making people wait longer for their Whoppers. Ad Week.

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