Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, Master of Business Administration, and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning.
Dr. Hartley’s research has appeared in such publications as the Journal of Marketing Research, the Journal of Business Research, the Journal of Advertising Research, and Industrial Marketing Management. An article published in the Journal of the Academy of Marketing Science received the Best Article of the Year Award. Other books include Business-to-Business Advertising, Marketing: Canadian Insights and Applications, and several international case and principles texts. He is an active consultant to firms such as Texas Instruments, Samsonite, Citicorp, Sundstrand, and Coors, and has served an as expert witness regarding the use of marketing research in litigation. He is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educator’s Association.