Tag Archives: sustainability

Dunkin’ Donuts Will Get Rid of Foam Cups by 2020

We know Planet Earth is in trouble with changing weather patterns, and a significant problem with plastics polluting and harming the oceans. The planet deserves the respect, and need the help, of all citizens and corporations.

One significant problem faced around the globe is the increased use of foam packaging, which has often been cited as a source of many environmental problems. A number of environmentally-focused organizations have challenged global companies to reduce or eliminate their use of polystyrene.

One company heeding the call is Dunkin’ Donuts. The company recently announced its plan to eliminate all polystyrene foam cups throughout its global supply chain by 2020. The coffee giant will replace foam coffee cups with double-walled paper cups. The majority of the company’s international operations have already begun using paper cups; New York City and California will be adopting the new cups this year.

The move to eliminate foam cups is a significant change in the company’s supply and distribution chains. This is no small matter – there are more than 9,000 Dunkin’ Donuts restaurants in the U.S. alone – that’s a lot of coffee cups!

Group Activities and Discussion Questions:

  1. Discuss setting SMART objectives (specific, measureable, achievable, realistic, and time-bound).
  2. Show video about Dunkin’ Donuts switch: https://youtu.be/3kAP01BeRo4
  3. What are the SMART objectives set by Dunkin’ Donuts?
  4. Divide students into teams. Have each team develop five SMART objectives for a product of their choosing. Have the goals reflect various strategies including growth, sustainability, profitability, etc.
  5. Discuss the objectives. How would the objectives change if a different strategy was used?
  6. Debrief the exercise.

Source:  Sustainable Brands (9 February, 2018). Dunkin’ Donuts to eliminate foam cups by 2020.

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Don’t Throw That Packaging Away!

What does your recycling bin look like? If it’s like ours, it is probably filled to the brim with boxes and packaging materials that are a result of online shopping. Too many times, a small product is encased in a large box and the result is a lot of unnecessary waste that goes into the trash. Is there a better way to reduce waste and have more sustainable packaging? Yes, and it’s called RePack.

RePack (based in Helsinki, Finland) currently operates in Amsterdam, Hamburg, and Helsinki and uses a simple concept that brands selling products online can offer shoppers a returnable and reusable packaging option. Not only can consumers do the right thing for the environment, but they also receive incentives and coupons for using the innovative packaging.

The way it works is simple. A customer places an order with select retailers and selects the RePack option for packaging. Once the item is received, the packaging is simply dropping into the nearest post box for return to RePack. It’s free to return the package, no matter where in the world the shipment is delivered. When RePack receives the returned packaging, the customer automatically receives a reward, usually a voucher for money off the next purchase.

The packaging is designed to last at least 20 shipping cycles and was designed specifically for clothing. The packaging is made from recycled polypropene and folds to letter-size when empty. Retailers also benefit as the average order value has been shown to increase by up to 30%, and it builds good will and sustainability practices among a brand’s best customers.

Go ahead, keep shopping online and you can still do the right thing for the environment.

Group Activities and Discussion Questions:

  1. Poll students: How much do they order online? What do they think about the average packaging they receive?
  2. Show RePack’s Web site and video: https://www.originalrepack.com/
  3. Discuss the consumer buying process. At which step does packaging become important?
  4. How could RePack be utilized by U.S. retailers?
  5. Divide students into teams. Have each team select a retailer and develop a promotional campaign around using the RePack packaging.

Source:  Hellgren, J. (2017, Oct. 30). Looking for circular packaging? Meet RePack. www.SustainableBrands.com.


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10 Healthiest Brands in the U.S.

What makes a healthy brand? According to YouGov Brand Index, overall brand health takes into account “consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation, and willingness to recommend the brand to others.”

Which brands are ranked the healthiest? There are few surprises in this year’s list. Here are the top brands across all categories:

      1. Band-Aid
      2. Amazon
      3. Google
      4. Craftsman
      5. Dawn
      6. YouTube
      7. Clorox
      8. M&M’s
      9. Lowe’s
      10. Quaker

The index also included ranks for various industries. For example, in airlines, Southwest ranked number one. Toyota topped the car category, and Dove topped the hair and skin care category.

Top brands with the best advertising awareness were also included. Leaders in this year’s list include Geico, McDonald’s, Verizon, AT&T, and Walmart. Brands that made the biggest awareness gains since 2016 include Uber, Blue Apron, Trivago, Dollar Shave Club, Lyft, Hulu, and Nintendo. Consumers value innovation and usefulness when evaluating brands. Each company on the list works hard to be the top in its category.

Which brands do you value and recommend to others?

Group Activities and Discussion Questions:

  1. Class discussion: What makes for a strong brand?
  2. What are favorite brands in the different industries such as automotive, appliances, cars, hotels, food, etc. (see the industry list on YouGov).
  3. Show the YouGov brand index: http://www.brandindex.com/ranking/us/2017-index
  4. Compare the students’ list with the rankings and discuss the findings.
  5. Now have students list brands that are weak or for which they have negative feelings.
  6. What could those brands do to improve their overall rankings?

Source:  YouGov Brand Index, Brandchannel.com

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