Tag Archives: health care

Working Out from Home

The impacts of the coronavirus pandemic is changing consumer behavior and the dynamics of many industries. We have seen shortages of essential items such as toilet paper, eggs, and flour. There has also been a steep rise in the sales and uses of technology as people have moved to working from home and dramatically reduced their social interactions. Virtually all aspects of our lives have been impacted in one way or another, including how we exercise and work out.

With gyms and fitness centers closed due to coronavirus concerns, people have moved to new ways to work out. New fitness routines include using old-fashioned home equipment, online Zoom workouts, and high-tech Internet-connected equipment. Many of the newer market entries also include artificial intelligence to help determine and guide workout plans.

The new equipment is decidedly interactive; some include motion-sensor cameras, 3-D modeling, A.I. generated coaching, automatic adjustments when the user is struggling, and mobile apps. These workout devices include stationary cycles, treadmills, weight-lifting equipment, and interactive mirrors. Most require a hefty initial investment plus a monthly subscription fee. Some even provide interaction during workouts with other people, and help build a community of patrons. However, if you want social interaction, you’ll have to wait for gyms to reopen.

Ready, set, go!

Group Activities and Discussion Questions:

  1. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  2. Review various fitness products and services. What products are competitors?
  3. Show a variety of newer, high-tech fitness devices:

Carol: https://carolfitai.com/

Tempo Fit: https://tempo.fit/

Bowflex: https://www.bowflex.com/

Tonal: http://tonal.com/

Hyfitgear: https://www.hyfitgear.com/

Peloton: https://www.onepeloton.com/

Mirror: https://www.mirror.co/

  1. Have each team research one of the companies. What does each provide? Cost? Market? Subscription? Activities?
  2. Then, have each team provide a positioning map based on their research of the companies.

Source: New York Times; Wall Street Journal; other news sources

 

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Handle With Care

You probably know this saying – “Necessity is the mother of invention.” And if ever the world needed new inventions, it’s now!

In this time of quarantine during the global Covid-19 pandemic, people around the world worry about infection on a daily basis. Even during stay-at-home restrictions, we still need to venture out to buy supplies. Routine trips to the stores usually involve the need to touch handles, and that make us worry about the transmission of virus via surfaces. Sure, we can wear gloves, but door-handles in public places can facilitate the spread of contagions.

Clean-energy company Fortum in Finland has created a new door-handle that can be used with arms (instead of germy hands). It is a door-handle supplement that attaches to existing door-handles and lets people open the door with a sleeved arm instead of a hand. Made of recycled plastic, Fortum Vipu is intended to help prevent the spread of disease. (The name ‘Vipu’ is short for ‘virus protection unit’.)

The devices are made from a recycled plastics material called Fortum Circo and are produced using 3D printing. The company is now testing the handles in a real retail environment in grocery stores in Finland. If all goes as planned, production can be quickly expanded. The data and feedback gained from the trial will be used to further the design and innovation of devices.

Inventions – keep it up!

Group Activities and Discussion Questions:

  1. Discuss the various concerns that students have about transmission of virus.
  2. What are the ways in which stores are combatting the spread of virus and ensuring the safety of customers?
  3. Show the video of the door-handle attachment: https://youtu.be/2fuTMAoli0g
  4. The Website can be viewed for more details: https://www.fortum.com/vipu/
  5. How can this device be used in other environments?
  6. Divide students into teams. Have each team brainstorm a solution to a common problem such as contaminated door-handles.
  7. Teams can also do research about other solutions to this problem.

Source: Ad Week

 

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Designer Toothpaste Anyone?

Some products have become so ubiquitous in our lives that we seldom consider how they might be updated to reflect current trends. Consider products such as hand soap, detergent, and toothpaste. After all, when was the last time you truly examined your toothpaste and thought about design and innovation? And what exactly are the ingredients in toothpaste? Go ahead, read the ingredient list and you are likely to uncover it contains components such as triclosan and saccharin. (The FDA has banned triclosan for hand soap, but it is ok to put those ingredients in our mouths? Huh?)

Given how nearly every product seems to be undergoing a make-over, it just seems logical for toothpaste to get an update for today’s consumers. Packaging and ingredients can both be updated, as well as how and where consumers buy it. Today’s newer toothpastes take lessons from the beauty product world, where design and price points vary and make the products more appealing as well.

Of course, revisions may not come cheaply. French company Buly 1803 sells $29 toothpaste in artfully designed packaging and in flavors including orange-clove-cinnamon. Sephora carries a coconut oil dental floss ($8) and a Lush sells a charcoal, kaolin clay, and gunpowder tea tablet that is chewed before brushing. Twice, a brand from musician/artist Lenny Kravitz, has a two-pack of toothpaste (one for morning, another for evening) that sells at $17 for the pair with proceeds going to help Bahama communities.

Go ahead. Read the labels and make your choice.

Group Activities and Discussion Questions:

  1. Review key aspects of developing a product positioning map, including determining the axis labels for positioning.
  2. Show examples of new toothpaste:

 

Hello: https://www.hello-products.com/

Revolve: https://www.revolve.com/marvis/br/2677a2/?srcType=dp_des2

Sephora: https://www.sephora.com/product/cocofloss-P421244

Lush: https://www.lushusa.com/face/teeth/boom%21/04342.html?gclid=EAIaIQobChMI1-6V-LP33wIVA4vICh1cJAaeEAQYBSABEgIiFvD_BwE

Twice: https://www.smiletwice.com/

APA Beauty: https://apabeauty.com/apa-white-toothpaste.html

 

  1. Review toothpaste products. What other products are competitors?
  2. Divide students into teams and have each team develop a positioning map for one of the new companies.
  3. Have each team draw their map on the board.
  4. Debrief exercise.

 

 

Source: Shapiro, B. (4 April 2019). Is that chic toothpaste worth the price? New York Times.

 

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