Tag Archives: research

Employees Tell the Best Places to Work

Looking for a job can be intimidating and confusing. Companies (just like prospective employees) try to put their best foot forward to convince you that they are the best place for you to grow and deploy your talents. But, that is not always true. Working for a company that isn’t a good fit can be a miserable and negative experience for employees.

So, where should I job candidate look for information about a company? Try asking a companies’ current (and previous) employees for information. One such source for this type of information is the Employees’ Choice Awards from Glassdoor. These awards are based on the input from at least 75 employees at a company, and covers topics such as work environment, pay, and more. The list covers the best 100 companies to work for in 2019, as well as best cities for jobs, and highest paying jobs.

This year’s top companies to work for include:

  1. Bain & Company
  2. Zoom Video Communications
  3. In-N-Out Burger
  4. Procore Technologies
  5. Boston Consulting Group
  6. LinkedIn
  7. Facebook
  8. Google
  9. Lululemon
  10. Southwest Airlines

Where do you want to work?

Group Activities and Discussion Questions:

  1. Suggestion: For this discussion, invite someone from the campus career services center to attend class and moderate the discussion.
  2. Discuss what makes a job and company rewarding. What companies are they interested in working at?
  3. Divide students into teams. Have each team develop a list of the 10 things they want from a job.
  4. Build the list on the white board. Where are the common themes?
  5. A brief video can be found at: https://youtu.be/s5BuPaNCbiE
  6. The full report is at: https://www.glassdoor.com/Award/Best-Places-to-Work-LST_KQ0,19.htm
  7. Give students time to explore the site and companies. Now, where are they interested in working?

Source: Protalinksi, E. (4 December 2018). Glassdoor: Zoom dethrones Facebook as the best tech company to work for in the U.S. Venture Beat.

 

Leave a comment

Filed under Classroom Activities

Sam’s Club Now Goes Cashier Free

Amazon isn’t the only company working on reinventing the retail experience. While the Amazon Go stores have captured consumers’ attention and shoppers at its cashier-less grocery stores, it’s not the only retailer interested in using technology to improve the customer shopping experience. Walmart recently announced that it is opening Sam’s Club Now, also cashier-less, in Dallas. The company describes its new store as a “technology lab that doubles as a live, retail club.” At 32,000 square feet it isn’t quite a compact store, but it is significantly smaller than the typical Sam’s Club store.

Similar to Amazon Go, in order to shop at Sam’s Club Now, members will need to use a Sam’s Club app that allows customers to scan UPC codes as they shop and check themselves out when done shopping. The app also includes smart shopping lists, in-store voice search and maps, augmented reality for new in-store experiences, and one-hour pickup.

Employees don’t go away – they instead shift to a new role called the Member Host. These associates are the face of the company and will use technology to help them serve Sam’s Club members better. Sam’s Club stated that the “future of retail is as much about people as it is about technology.”

If you’re in Dallas, check it out.

Group Activities and Discussion Questions:

  1. Discuss the use of innovation throughout retail.
  2. Review Sam’s Club Now announcement and video: https://corporate.samsclub.com/blog/2018/10/29/sams-club-now-reimagining-the-future-of-retail
  3. Compare this with Amazon Go: https://www.amazon.com/b?ie=UTF8&node=16008589011
  4. What are the similarities, and differences, between the two services?
  5. How should the two companies position against each other?

Source:  Advertising Age, New York Times, other news sources

Leave a comment

Filed under Classroom Activities

Where Do YOU Want to Work?

Many students get confused when they are searching for jobs. They’re not confused about getting a job – they know this part. But, they get confused about selecting which company they would most like to work for. Some of their questions include:

  • Should I select based on the job offer?
  • Or, should I select based on the company?
  • Should it be a company I admire?
  • Or, is it ok to work for a company I don’t admire, but they will pay me the most?
  • What is the growth potential of the company?
  • How can I research about a company’s attributes?

These topics can stymie even long-time marketing professionals. It can be hard to evaluate a company when not much is known about it. Thus, this is where the network comes into play. Instead of basing decisions only on one’s own limited knowledge, use the power of the network to help research and evaluate choices.

Providing what could valuable information in the evaluation of companies is the power of the LinkedIn network. Based on data from its more than 546 million professionals (146+ million who are in the U.S.), LinkedIn has compiled a list of the companies where professionals would most like to work. The list is based on billions of actions taken by LinkedIn members in regards to four main pillars of engagement: (1) interest in the company, (2) engagement with the company’s employees, (3) job demand, and (4) employee retention.

Here are the top 10 finalists for the 50 companies most want to work at in the U.S.:

  1. Amazon
  2. Alphabet
  3. Facebook
  4. Salesforce
  5. Tesla
  6. Apple
  7. Comcast NBC Universal
  8. The Walt Disney Company
  9. Oracle
  10. Netflix

Where do you want to work?

Group Activities and Discussion Questions:

  1. Suggestion: For this discussion, invite someone from the campus career services center to attend class and moderate the discussion.
  2. Discuss what attributes students look for in an employer.
  3. What do they want most? What do they want least?
  4. Divide students into teams. Based on the attributes the team wants most, have each team list 10 different companies where they would like to work.
  5. Compare the results between teams.
  6. Show the LinkedIn article and list of top companies to work for in the U.S. : https://www.linkedin.com/pulse/linkedin-top-companies-2018-where-us-wants-work-now-daniel-roth/
  7. How many of these companies are on (or not on) the students’ lists?

Source: Roth, D. (21 March, 2018). LinkedIn top companies 2018: Where the U.S. wants to work now. LinkedIn.com.

 

Leave a comment

Filed under Classroom Activities