Tag Archives: Social media

Facebook Year in Review – 2018!

There has been increasing criticism of the use of social media, particularly in politics, but nonetheless, social media also helped recognize and promote positive events as well.

One of the best things about the end of the year is the opportunity it gives us to reflect on the past, while we prepare for the year ahead. In the spirit of reflection, Facebook released its summary of the world’s top moments and events that generated the most buzz in 2019.

Among the top news and issues of 2018:

  • International Women’s Day – generated a wide-ranging discussion about issues, causes, and topics that impact women around the globe.
  • March for Our Lives – spear-headed by survivors of the Parkland, Florida school shooting generated action around the world, with more than 1 million people interested and more than $2.5 million raised through Facebook fundraisers.
  • Political engagement – the U.S. Midterm Elections and the Brazilian Presidential election were topics of intense focus and conversation about politics and voting around the world.
  • Sports – The World Cup engaged 383 million soccer fans and Super Bowl 52 engaged another 62 million people.

The top moments of were measured by how frequently a topic was mentioned in a single day on Facebook made between January 1 and November 11, 2018.

Which national and global events did you follow and share last year?

Group Activities and Discussion Questions:

  1. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  2. Bring up the site and show the video: https://newsroom.fb.com/news/2018/12/facebooks-2018-year-in-review/
  3. Divide students into teams and have each team examine a different Facebook topic.
  4. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source: Neman, S. (6 December 2018). Facebook’s 2019 year in review. Facebook.

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YouTube Rewind for 2018!

No year-end review of social trends in 2018 would be complete without reflecting on the last 12 months, and watching the top trending videos of 2018 on YouTube.

Some of the top trends of 2018 have a short impact on society and trends, but many others have longer-lasting implications for companies and marketers. Among the most popular trends:

  • Fortnite – one of the year’s most popular video games rose to #2 in watch time and views globally.
  • Kylie Jenner revealed her pregnancy and the video became the #1 trending video of the year with more than 75 million views.
  • SpaceX had 2.3 million people who watched its live stream of launching, and landing its rocket.
  • The royal wedding’s live stream generated more than 11 million live views, setting a single day record in 2018.
  • FIFA World Cup was one of the biggest global sporting events and the videos generated more than 300 million hours of watch time.

View these videos and consider the social trends that they started and the implications for marketing. Are these a preview of future trends, or have they already become passé?

What will 2019 hold for marketers?

Group Activities and Discussion Questions:

  1. Discuss YouTube’s appeal to viewers. Poll students: What do they watch, and why?
  2. Show Web site: https://rewind.youtube/
  1. A list of top trending videos in multiple categories can be found at https://rewind.youtube/top-videos.
  2. Assign student teams to one of the categories of videos.
  3. Give each team 5 – 10 minutes to pick out what they consider to be the video that most influenced consumer trends in 2018.
  4. Next, have each team brainstorm on how to expand from the lifecycle of the trend.
  5. Debrief assignment by showing the top video from each category.

Source: YouTube

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Using Social Media in Job Search

Here’s the truth – absolutely no one likes looking for a new job. Nope. Not one single person on earth gets up and says “gee, can’t wait to look for a new job today!” So, you are in good company if you are (reluctantly) facing a job search. But, on the plus side, there are now more tools than ever to help you search out and find a great position and company. And, you can even do this using social media tools with which you are already familiar. Today, social media is part of how people get in touch not only with each other, but also with companies

Estimates are that more than 80% of Americans have social media accounts. Social media is a great way to connect with others, bring attention to your work, and develop new ideas. The top social media platforms to explore in a job search:

  1. LinkedIn – A professional social network with 500 million members. Focus on people you already know, and people you would like to know. LinkedIn has search features that let members know about job postings and companies.
  2. Twitter – Provides instant connections for sharing ideas with 328 million users. It is conversational, giving real-time information about areas of interest and connects users beyond people they already know. For job hunting, build lists of influencers to follow.
  3. Facebook – A powerful social network with more than two billion users worldwide. Facebook can help you connect with influencers, shape what others think of you, and share things that help show your interests and breadth. Use Facebook to follow companies and get ideas about job opportunities.
  4. Instagram – This platform revolves around illustrations and has grown to roughly 800 million users. These users love great photos and videos. Use this platform to interact graphically with companies and people who interest you.
  5. Snapchat – While this platform is changing, it has 250 million users and can provide insights into trends, people, and companies.

Group Activities and Discussion Questions:

  1. Ask students to define how they currently use social media platforms.
  2. What limits their use of the platforms? Do they use these for job search?
  3. Review the New York Times ariicle: https://www.nytimes.com/guides/business/social-media-for-career-and-business?em_pos=small&emc=edit_ct_20171116&nl=technology&nl_art=0&nlid=65703977&ref=headline&te=1&redirect=true
  4. Students can explore various links within this article to learn more about the different platforms.
  5. Divide students into five teams. Have each team explore a different social media platform and provide guidelines about the platform for job search.
  6. Build a shared document with the information.

Source: Sreenivasan, S. (2017, November). How to use social media in your career. New York Times.

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