Tag Archives: Google

Top Google Searches of 2014

Video

It’s important for marketers to keep current on topics of interests and trends around the world. This research gives us a good idea of what people are thinking and what they like and need. What did the world search for in 2014? Well (besides our usual searches for love and the meaning of life), the citizens of the world used Google’s search engine to keep current on topics ranging from food to celebrities.

Google processes two-out-of-three Internet queries each day. These queries give marketers a good snapshot of trends around the world: 1,000 Top 10 lists from 72 countries. The 2014 top spot were queries about comedian Robin William, the most-searched topic worldwide. Also top events that captivated viewers around the globe included the World Cup, Ebola, ALS Ice Bucket Challenge, missing Malaysian plane MH370, Flappy Bird, ISIS, Frozen and the 2014 Winter Olympics.

Take a look – which of these topics did you search for in 2014?

Group Activities and Discussion Questions:

  1. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  2. Bring up the site and show the video: http://googleblog.blogspot.com/2014/12/a-year-in-search-moments-that-defined.html
  3. Divide students into teams and have each team examine a different Top 10 List topic. http://www.google.com/trends/topcharts?hl=en
  4. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source: Google

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Bigger Billboards are Better

Billboards

Is bigger always better? Countering the trend towards smaller digital screens is the largest and most expensive digital billboard in Times Square, New York. It is tough to see it all in a single glance – the new screen is eight stories tall and nearly as long as a football field, spanning the entire block from 45th to 46th Streets on Broadway. With nearly 24 million LED pixels, the display has better resolution than any top-of-the-line TV set.

Going along with the bigger screen is an equally big price – $2.5 million for four weeks. And the first renter of the space is equally big – Google will be the exclusive advertiser with a campaign that runs through the end of January. Speaking of big, more than 300,000 pedestrians enter the Times Square area each day while another 115,000 drivers/passengers pass through the area by car and bus. The location is a prime tourist destination and photo opportunity. Even more people see the scene when the area is part of big events such as the New Year’s Eve celebration. More than 1.5 million impressions are generated each day in Times Square.

Billboards are gaining new traction with marketers as new social media and mobile tactics allow viewers to engage with marketing such as broadcasting their faces on billboards or download coupons after walking past an ad. Spending on outdoor advertising in the U.S. is expected to be $7.2 billion.

Group Activities and Discussion Questions:

  1. Discuss the use of billboards in a media mix. When is it a good tactic, and not a good tactic?
  2. Bring up information about Times Square digital billboards: http://www.timessquarenyc.org/advertising-sponsorships/index.aspx#.VHu0rck-fy1
  3. Also show the Web site for Outdoor Advertising Association of America to gain additional insights into different forms of outdoor ads: http://www.oaaa.org.
  4. Have students use their laptops to bring up various billboards in Times Square. Discuss the elements that make the billboards effective and memorable.
  5. Divide students into teams. Have each team select a product or company and design a billboard for a digital display.

Source: New York Times

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Brand Preferences by State

Brand

No one likes to be pressured, but all of us are impacted by forces that we can’t control. Every day, consumers are exposed to hundreds of ads and promotions, ranging from radio ads to the signs on the side of the bus stop. Our family, friends, social groups, and perhaps even the state in which we live all contribute to our brand preferences. Think about it – do you prefer Nike or Adidas? Taco Bell or Chipotle? Ford or Toyota? What about the rest of the state? How does where we live impact our preferences?

Curious about the answer, Direct Capital, a small business finance company, analyzed Google trends for more than 200 top brands in the U.S. Based on the results, the company created maps that show the branded landscape of the 50 states. Before looking at the charts, take a guess. What do you think is the most popular brand in your state?

Group Activities and Discussion Questions:

  1. Discuss the impact of outside influences on consumer purchases and brand preferences.
  2. Divide students into pairs. Have each pair of students list the top three brands that might be Googled in various states. List the guesses on the board.
  3. Next, show the Web site and results: http://blog.directcapital.com/business-insights/direct-capital-talk/the-top-brands-of-every-state/#GoogleTrends
  4. Discuss why these preferences exist. What can companies do to create a strong preference for their brand within a specific state?

Source: Ad Week, Direct Capital

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