Tag Archives: Facebook

Facebook Top Events of 2015

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One of the best things about the end of the year is the opportunity it gives us to reflect on the past, while we prepare for the year ahead. In the spirit of reflection, Facebook has released its summary of the world’s top moments and events that generated the most buzz in 2015.

Among the events was the most shared event in Facebook’s history included the U.S. Presidential election, Nov. 13 attacks in Paris, Syrian civil war and refugee crisis, Nepal earthquakes, Greek debt crisis, marriage equality, and more.

Which events did you follow?

Group Activities and Discussion Questions:

  1. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  2. Bring up the site and show the video: http://yearinreview.fb.com/
  3. Divide students into teams and have each team examine a different Facebook topic.
  4. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source: Facebook

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New Emotions for Facebook

Facebook

Although Facebook posts have generated billions of “likes” over the years, options to express other emotions have not been available. How does one quickly express empathy, concern, love, sadness, and even anger? Facebook users have long asked for other ways to express opinions or even dislikes. And, as more users post on Facebook using mobile devices, the ability to express an opinion quickly is certainly needed.

The wait is nearly over. Facebook announced that it will begin testing six new emoji settings, similar to the familiar thumbs-up “like” icon. New emoji buttons will include love, laughter, happiness, surprise, sadness, and even anger. The buttons were chosen so that they would easily relate to global audiences, but without overt negativism.

The six new emoji icons will be available to most Facebook users in Spain and Ireland in October. As the company evaluates reactions to the new buttons, it will refine them and eventually make them available to Facebook’s 1.5 billion global users later this year.

How will users feel about this? Use the new buttons and let the world know.

Group Activities and Discussion Questions:

  1. Discuss students’ use of Facebook.
  2. View video of Mark Zuckerberg discussing the new buttons: https://vimeo.com/139401042
  3. Poll students about the new emoji buttons. Will the buttons meet their needs? What other buttons might be useful?
  4. Discuss the impact of comments on Facebook. What would happen if there was a “thumbs-down, dislike” button?
  5. What will be the impact to marketing with the new buttons? How can companies take advantage of the range of emotions?

Source: San Jose Mercury News, New York Times, other news sources.

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Facebook Top Events of 2014

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One of the best things about the end of the year is the opportunity it gives us to reflect on the past, while we prepare for the year ahead. In the spirit of reflection, Facebook has released its summary of the world’s top moments and events that generated the most buzz in 2014.

Among the events was the most shared event in Facebook’s history, the World Cup tournament which brought together 350 million people around the globe as they followed the results of their favorite teams. Also in the top topics were Ebola, Brazilian elections, the death of comedian Robin Williams, ALS Ice Bucket Challenge, Israel-Gaza conflict, Malaysia Airlines, Super Bowl, Sochi Winter Olympics, and Ferguson.

Which events did you follow?

Group Activities and Discussion Questions:

  1. Discuss the importance of market research. What are sources that can be used? Why is tracking trends important?
  2. Bring up the site and show the video: http://yearinreview.fb.com/
  3. Divide students into teams and have each team examine a different Facebook topic.
  4. What are the trends from that topic?
  5. How can these trends be used to develop new products?
  6. Debrief the exercise by listing the ideas from each team.

Source: Facebook

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Filed under Classroom Activities