Tag Archives: celebrity endorsement

Cheetos Flamin’ Hot Pop-Up Restaurant

Cheetos have long been a favorite snack food in America, but it has a fairly limited menu application. Or so one might have thought. After all, it’s just a snack food, right? Wrong!

In a new promotional campaign this fall, Cheetos is launching a Flamin’ Hot pop-up restaurant in Hollywood for three-days in September, featuring meals developed by celebrity chef Roy Choi. The restaurant is named The Flamin’ Hot Spot and all the dishes are inspired by Flamin’ Hot Cheetos. (The concept is similar to one that Cheetos did a year ago with a pop-up restaurant in New York City with a menu developed by Chef Anne Burrell.)

According to Cheetos, they noticed a trend among customers and restaurants with Cheetos finding its way into creative menus including bagels, sushi, and burritos. The Flamin’ Hot Spot will have appetizers, main courses, and desserts.

Some of the menu highlights include:

  • Hot Ap-Paw-Tizers
  • Flamin’ Hot Elotes
  • Flamin’ Hot Chipotle Ranch Wings
  • Flamin’ Eats
  • Xxtra Flamin’ Hot Rice Bowl
  • Hot Cheetos Burrito
  • Cheetos Sweetos Hot Cakes
  • Chester Cheetah’s Churros

Unfortunately, if you want to dine there, the three-day event is already sold-out and has a long wait list! But don’t worry – all of the recipes will be available for free in a digital cookbook on the Cheetos Web site. Ingredients are also available on Amazon Fresh.

Are you hungry for something flamin’ hot now?

Group Activities and Discussion Questions:

  1. Poll students: Who eats Cheetos?
  2. View video: https://youtu.be/-RWb_8G6Eyo
  3. Show Web site: https://www.cheetosflaminhotspot.com/#menu
  4. How does the restaurant fit into a promotion plan for Cheetos?
  5. Does this new restaurant change the positioning of Cheetos in the product life cycle?

Source:  Ad Week

 

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The Spotted Cheetah Restaurant

Cheetos have long been a favorite snack in America, but it has a fairly limited menu application. Or does it…?

In a new promotional campaign, Cheetos is launching a pop-up restaurant in New York City for three-days in August, with all meals developed by celebrity chef Anne Burrell of the Food Network. The restaurant, named The Spotted Cheetah, offers the “ultimate Cheetos dining experience” and features 11 signature Cheetos-inspired dishes in a three-course menu. The food ranges in price from $8 to $22.

Some of the highlights of the menu include:

  • Cheetos Grilled Cheese and Tomato Soup
  • Cheetos Meatballs
  • Spicy Cheese Nachos
  • Flamin’ Hot and White Cheddar Mac n’ Cheetos
  • Cheetos Mix-ups Crusted Chicken Milanese
  • Cheetos Sweetos Sweet and Salty Cookies
  • Cheetos Sweetos Crusted Cheesecake

Unfortunately, if you want to dine there, the three-day event is already sold-out on Open Table, and has a wait list of more than 1,000 diners! But don’t worry – all of the recipes will be available for free in a digital cookbook on the Cheetos Web site.

Are you hungry now?

Group Activities and Discussion Questions:

  1. Poll students: Who eats Cheetos?
  2. View video: https://youtu.be/yd94mGphQCs
  3. Show Cheetos Web site: http://www.thespottedcheetah.com/
  4. How does the restaurant fit into a promotion plan?
  5. Does this new restaurant, and cookbook, change the positioning of Cheetos in the product life cycle?

Source:  Brandchannel.com, New York Eat, Wall Street Journal, other news sources

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Video Case Study: Duracell “Trust Your Power”

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Marketers and advertisers spend a great deal of time designing and evaluating campaigns. We worry about what makes a campaign a breakout star, and how to achieve more of those. In this video case study from Visible Measures, Proctor and Gambles’ Duracell team describes the strategy behind its campaign Trust Your Power, starring 49er football player, Patrick Willis. The team also illuminates how it develops shareable content and approaches paid, earned, and owned media.

The process started with selecting a spokesperson that could establish the value of the brand and reinforce the brand message of the product. In the Duracell case, the attributes desired for the endorser were powerful, dependable, and heroic. The content also needed to be sharable and creative, with a message that viewers would want to pass along.

For Duracell, the spokesperson became NFL Seattle Seahawks player Patrick Willis who discussed how his disability – a hearing loss since age three – only helped to fuel his determination and drive to succeed. Watch the video and determine how this strategy can be replicated for other brands.

Group Activities and Discussion Questions:
1. Show the Duracell commercial: http://youtu.be/u2HD57z4F8E.
2. Make sure to look at the comments posted by viewers. How many were positive comments?
3. Next, show the case study discussion of the video: http://www.visiblemeasures.com/2014/01/31/case-study-inside-duracells-trust-your-power-campaign/
4. Divide students into groups and have each team select another product where this approach could be replicated. Have teams storyboard a video for the product.
5. Debrief by putting together the suggested storyboards on the white board and discuss with the class.

Source: Visible Measures

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