Tag Archives: video

Most Shared Ads of 2015

Videos

Everyone loves a cute animal video. Just look online – there are more than 1.5 million kitten videos posted! So, as 2015 draws to a close it seems only fitting that the most shared ad of the year seems to be Android’s “Friends Furever” with more than 21 million views and 6.4 million shares. (In the interest of full disclosure, I confess that this is one I have shared quite a few times with my family, friends and students.)

Video ad-tech firm, Unruly, measured and ranked the top videos. Rankings are based on the number of shares (not views) that the ads attracted across Twitter, Facebook, and other social platforms. (The rankings included only ads that launched in 2015; movie and TV show trailers were not included.)

Here are rankings for the top five video ads:

  1. Android – “Friends Furever” – 6.4M shares
  2. Disney – “Disney Characters Surprise Shoppers” – 3.9M shares
  3. Purina – “This man found his soulmate in a puppy” – 3.0M shares
  4. Roc by Ronaldo/Monster – “Christiano Ronaldo – People are going to think I’m crazy” – 2.9M shares
  5. Budweiser – “Super Bowl – Lost Dog” – 2.8M shares

Which ones have you shared?

Group Activities and Discussion Questions:

  1. Show some of the top ads:

Android Friends furever: https://youtu.be/vnVuqfXohxc

Disney: https://youtu.be/Hd_2Y29_FLU

Puppyhood: https://youtu.be/L3MtFGWRXAA

Lost Dog: https://youtu.be/xAsjRRMMg_Q

Love has no labels: https://youtu.be/PnDgZuGIhHs

  1. Discuss the elements that make these ads ones that people want to watch and share.
  2. Divide students into teams. Have each team discuss the videos that they have shared with friends. Why these videos?
  3. Discuss the importance of shareable videos to brand awareness and sales. Where does this fit into most marketing campaigns?

Source: Ad Age Daily, Unruly

 

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Video Case Study: Duracell “Trust Your Power”

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Marketers and advertisers spend a great deal of time designing and evaluating campaigns. We worry about what makes a campaign a breakout star, and how to achieve more of those. In this video case study from Visible Measures, Proctor and Gambles’ Duracell team describes the strategy behind its campaign Trust Your Power, starring 49er football player, Patrick Willis. The team also illuminates how it develops shareable content and approaches paid, earned, and owned media.

The process started with selecting a spokesperson that could establish the value of the brand and reinforce the brand message of the product. In the Duracell case, the attributes desired for the endorser were powerful, dependable, and heroic. The content also needed to be sharable and creative, with a message that viewers would want to pass along.

For Duracell, the spokesperson became NFL Seattle Seahawks player Patrick Willis who discussed how his disability – a hearing loss since age three – only helped to fuel his determination and drive to succeed. Watch the video and determine how this strategy can be replicated for other brands.

Group Activities and Discussion Questions:
1. Show the Duracell commercial: http://youtu.be/u2HD57z4F8E.
2. Make sure to look at the comments posted by viewers. How many were positive comments?
3. Next, show the case study discussion of the video: http://www.visiblemeasures.com/2014/01/31/case-study-inside-duracells-trust-your-power-campaign/
4. Divide students into groups and have each team select another product where this approach could be replicated. Have teams storyboard a video for the product.
5. Debrief by putting together the suggested storyboards on the white board and discuss with the class.

Source: Visible Measures

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